More Dell blogging

Dell has started another blog with execs and employees talking about personal technology. It’s called Your Blog but I’m not sure why; it seems to be their blog or, from their perspective, our blog even if they invite people to send them messages atop the front page. And that’s fine; I’m merely puzzled about the name. What’s good about this is that it is Dell people talking as people more than as a company, even if it is around technology, not their cats. This follows Chris Locke’s precept in Gonzo Marketing that companies should want their employees to show their public that they share the same interests.

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2 Responses to “More Dell blogging”

  1. JohnP@Dell Says:

    Jeff — Thanks for making note of our latest social media project, Your Blog. The intent is for Dell to provide a place for two-way conversations about personal technology, with Dell employees priming the pipeline with posts in hopes of attracting ideas and bylined content from the readership as it builds over time. Let me know if you’d like to post on how personal technology makes a difference in your job or personal life.

  2. Billy Dennis Says:

    For all the “improvement” Dell has made to solve “Dell Hell” stype issues, I’m still having trouble finding a place on its site to complain about the fact that they repaired my laptop, but kept the battery.

    And by “repaired my laptop,” I am assuming, because I can’t use it at all without a battery.

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