Comments on: Microsoft’s Sneakerphone http://www.buzzmachine.com/2008/05/22/microsofts-sneakerphone/ by Jeff Jarvis Mon, 01 Dec 2008 16:05:20 +0000 http://wordpress.org/?v=2.5.1 By: 05/23/2008 Writing Jobs and Links | PoeWar.com Writer's Resource Center http://www.buzzmachine.com/2008/05/22/microsofts-sneakerphone/#comment-375522 05/23/2008 Writing Jobs and Links | PoeWar.com Writer's Resource Center Fri, 23 May 2008 13:51:46 +0000 http://www.buzzmachine.com/?p=3628#comment-375522 [...] Microsoft’s Sneakerphone [...] [...] Microsoft’s Sneakerphone [...]

]]> By: Jeff Jarvis http://www.buzzmachine.com/2008/05/22/microsofts-sneakerphone/#comment-375515 Jeff Jarvis Fri, 23 May 2008 10:09:28 +0000 http://www.buzzmachine.com/?p=3628#comment-375515 John, Yes, where's my totebag phone? On PBS, I sense another issue: premiums affecting programming. Why else would PBS run Yanni et al except to raise money from people who want the "free" CDs, no? John,
Yes, where’s my totebag phone?
On PBS, I sense another issue: premiums affecting programming. Why else would PBS run Yanni et al except to raise money from people who want the “free” CDs, no?

]]> By: Mel Erwin http://www.buzzmachine.com/2008/05/22/microsofts-sneakerphone/#comment-375498 Mel Erwin Fri, 23 May 2008 00:54:19 +0000 http://www.buzzmachine.com/?p=3628#comment-375498 Come on Jeff, the sneaker phone wasn’t so bad. I still have mine, and the football phone too and the great NFL Football Follies Videocassette. But why pick on the poor sneaker phone? What about price discounts, free swimsuit issues and the years of magazine premiums and special offers that preceded the sneaker phone. And what about Sweepstakes: “Jeff Jarvis, you are our million dollar winner, if you hold the winning sweepstakes number” And, while I kind of liked that free Entertainment Weekly music CD...I really loved my first issues of the new magazine that came with it. Would I have tried the unknown EW without the incentive? I don’t know, maybe not. But I’m glad I did subscribe. Now, if I could just find my Fortune desk diary. Come on Jeff, the sneaker phone wasn’t so bad. I still have mine, and the football phone too and the great NFL Football Follies Videocassette.

But why pick on the poor sneaker phone? What about price discounts, free swimsuit issues and the years of magazine premiums and special offers that preceded the sneaker phone. And what about Sweepstakes: “Jeff Jarvis, you are our million dollar winner, if you hold the winning sweepstakes number”

And, while I kind of liked that free Entertainment Weekly music CD…I really loved my first issues of the new magazine that came with it. Would I have tried the unknown EW without the incentive? I don’t know, maybe not. But I’m glad I did subscribe. Now, if I could just find my Fortune desk diary.

]]> By: John Proffitt http://www.buzzmachine.com/2008/05/22/microsofts-sneakerphone/#comment-375467 John Proffitt Thu, 22 May 2008 17:25:34 +0000 http://www.buzzmachine.com/?p=3628#comment-375467 Sneakerphones! I remember those. You should write another post on the sneakerphone problems, but in this one analyze how PBS stations have trapped themselves with their own version of this. I don't know about all the stations, but at mine we've become totally dependent upon the sneakerphone buyers to support regular viewing. We're trapped. What happened to Time when they dropped the gimmicks? How long did it take to recover? Sneakerphones! I remember those.

You should write another post on the sneakerphone problems, but in this one analyze how PBS stations have trapped themselves with their own version of this.

I don’t know about all the stations, but at mine we’ve become totally dependent upon the sneakerphone buyers to support regular viewing. We’re trapped.

What happened to Time when they dropped the gimmicks? How long did it take to recover?

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