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	<title>Comments on: Take that, 6 percenters!</title>
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	<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Mon, 01 Dec 2008 17:12:40 +0000</pubDate>
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		<title>By: Todd Kimmel</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-378840</link>
		<dc:creator>Todd Kimmel</dc:creator>
		<pubDate>Tue, 08 Jul 2008 22:22:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-378840</guid>
		<description>I'm a Realtor.
Please... figure out a way to put me out of business!
I need a vacation (haven't had one in two years).</description>
		<content:encoded><![CDATA[<p>I&#8217;m a Realtor.<br />
Please&#8230; figure out a way to put me out of business!<br />
I need a vacation (haven&#8217;t had one in two years).</p>
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		<title>By: Dave</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-378686</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Mon, 07 Jul 2008 00:42:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-378686</guid>
		<description>It's been stated already, but your argument is typical of someone who hasn't had a good realtor.  We bought our first house and our agent worked his ass off for us in getting a house that was being sold out of probate.  We would have never got the house without him.  When we found out what his cut was after 3 months of fighting on our behalf, we offered him money out of our own pocket (which he refused).  Do more homework shopping for a better realtor next time.</description>
		<content:encoded><![CDATA[<p>It&#8217;s been stated already, but your argument is typical of someone who hasn&#8217;t had a good realtor.  We bought our first house and our agent worked his ass off for us in getting a house that was being sold out of probate.  We would have never got the house without him.  When we found out what his cut was after 3 months of fighting on our behalf, we offered him money out of our own pocket (which he refused).  Do more homework shopping for a better realtor next time.</p>
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		<title>By: Realty Bites &#124; The Next Engine: Beyond Campaign Thinking</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-377902</link>
		<dc:creator>Realty Bites &#124; The Next Engine: Beyond Campaign Thinking</dc:creator>
		<pubDate>Mon, 23 Jun 2008 21:08:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-377902</guid>
		<description>[...] most fertile areas of web-centric consumer service launches over the coming months. Will consumers ultimately be better off? Let us know your [...]</description>
		<content:encoded><![CDATA[<p>[...] most fertile areas of web-centric consumer service launches over the coming months. Will consumers ultimately be better off? Let us know your [...]</p>
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		<title>By: Darrell Catmull</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-376629</link>
		<dc:creator>Darrell Catmull</dc:creator>
		<pubDate>Wed, 04 Jun 2008 16:02:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-376629</guid>
		<description>I just saw a local news story of a “for sale by owner (FSBO)” who lived outside Utah but felt confident Craig's List could generate plenty of traffic to get it sold.  His neighbor agreed to help show it because they, like Jeff, felt REALTORS compensation was in excess.

Using the above FSBO's pictures a scammer will create a new ad indicating that the property is for rent to own.  These very creative and well executed cons generate thousands of dollars for the scammer before he/she shuts it down.  Here's how it works.  The scammer sends the would be renter to the address and says "look through the windows, if you like it, send me $100 via Western Union (untraceable) and I'll have the key's and lease to buy agreement, for you to sign, delivered.

Now that the NAR has been exposed as this evil entity stealing and hoarding billions of homeowners effortlessly earned equity dollars we can rejoice in the creation of more scamming outlets like the VOW.
 
And for those of you who still believe the NAR has been protecting 6% universally, visit www.halfpriceagent.com , there are thousands of agents and sites like this.  For those of you who can’t see that the VOW is the dawn of new outlets for scammers, good luck!  For more on the settlement visit www.realtytimes.com and view their video on VOW's.</description>
		<content:encoded><![CDATA[<p>I just saw a local news story of a “for sale by owner (FSBO)” who lived outside Utah but felt confident Craig&#8217;s List could generate plenty of traffic to get it sold.  His neighbor agreed to help show it because they, like Jeff, felt REALTORS compensation was in excess.</p>
<p>Using the above FSBO&#8217;s pictures a scammer will create a new ad indicating that the property is for rent to own.  These very creative and well executed cons generate thousands of dollars for the scammer before he/she shuts it down.  Here&#8217;s how it works.  The scammer sends the would be renter to the address and says &#8220;look through the windows, if you like it, send me $100 via Western Union (untraceable) and I&#8217;ll have the key&#8217;s and lease to buy agreement, for you to sign, delivered.</p>
<p>Now that the NAR has been exposed as this evil entity stealing and hoarding billions of homeowners effortlessly earned equity dollars we can rejoice in the creation of more scamming outlets like the VOW.</p>
<p>And for those of you who still believe the NAR has been protecting 6% universally, visit <a href="http://www.halfpriceagent.com" rel="nofollow">http://www.halfpriceagent.com</a> , there are thousands of agents and sites like this.  For those of you who can’t see that the VOW is the dawn of new outlets for scammers, good luck!  For more on the settlement visit <a href="http://www.realtytimes.com" rel="nofollow">http://www.realtytimes.com</a> and view their video on VOW&#8217;s.</p>
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		<title>By: Husband of a Realtor</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-376523</link>
		<dc:creator>Husband of a Realtor</dc:creator>
		<pubDate>Tue, 03 Jun 2008 14:46:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-376523</guid>
		<description>Jeff--I am not a Realtor but I am married to one. I can't speak for other Realtors or their inclinations, but I do know how hard my wife works and how important it is for her to do right by her clients. What's more, like an actor, Realtors spend countless hours working for a job that may not materialize in the end. In fact, much of her work goes unrewarded when a potential client decides against buying.

True, when she is able to go to contract, she gets paid but remember also that they don't pocket the whole 6%. In most cases, each deal requires a broker on the sell-side and one on the buy-side, so the commission is split 50-50. Then the brokerage takes its cut. So in the end the broker, unless they have been with the firm so long and performed so successfully over the years that they have been able to command a more favorable percentage, usually winds up with only 1.5%. 

The new regulations will help many buyers and sellers save money, of course. In many cases, people don't need Realtors. Much in the same way that many day-traders don't need a broker. But there will also still be those clients who still feel they need the professionalism and insight that working with a Realtor provides--and for which Realtors like my wife work extremely hard to bring to their clients.

Like many jobs, it is a lot tougher than it looks.</description>
		<content:encoded><![CDATA[<p>Jeff&#8211;I am not a Realtor but I am married to one. I can&#8217;t speak for other Realtors or their inclinations, but I do know how hard my wife works and how important it is for her to do right by her clients. What&#8217;s more, like an actor, Realtors spend countless hours working for a job that may not materialize in the end. In fact, much of her work goes unrewarded when a potential client decides against buying.</p>
<p>True, when she is able to go to contract, she gets paid but remember also that they don&#8217;t pocket the whole 6%. In most cases, each deal requires a broker on the sell-side and one on the buy-side, so the commission is split 50-50. Then the brokerage takes its cut. So in the end the broker, unless they have been with the firm so long and performed so successfully over the years that they have been able to command a more favorable percentage, usually winds up with only 1.5%. </p>
<p>The new regulations will help many buyers and sellers save money, of course. In many cases, people don&#8217;t need Realtors. Much in the same way that many day-traders don&#8217;t need a broker. But there will also still be those clients who still feel they need the professionalism and insight that working with a Realtor provides&#8211;and for which Realtors like my wife work extremely hard to bring to their clients.</p>
<p>Like many jobs, it is a lot tougher than it looks.</p>
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		<title>By: Jonathan Weber</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-376024</link>
		<dc:creator>Jonathan Weber</dc:creator>
		<pubDate>Fri, 30 May 2008 19:15:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-376024</guid>
		<description>Re Brett Rogers' comment above, the issue is not what individuals are capable of. It's about what they want to do themselves vs. paying someone else to do for them, and how much they are willing to pay. Personally I like having intermediaries  in many situations, not because I can't do it myself, but because I don't want to, and it's a bad use of my time. For example, I just started using a live, human travel agent again, not because I don't know how to buy plane tickets on Orbitz, but because of the tedium of it (and in fact good travel agents have their own deals with airlines and can sometimes get you a better price, though that's another story). 

And, just to be clear, I certainly agree that the NAR settlement is a good thing, and there should be competition on commission rates and in other areas of real estate sales.</description>
		<content:encoded><![CDATA[<p>Re Brett Rogers&#8217; comment above, the issue is not what individuals are capable of. It&#8217;s about what they want to do themselves vs. paying someone else to do for them, and how much they are willing to pay. Personally I like having intermediaries  in many situations, not because I can&#8217;t do it myself, but because I don&#8217;t want to, and it&#8217;s a bad use of my time. For example, I just started using a live, human travel agent again, not because I don&#8217;t know how to buy plane tickets on Orbitz, but because of the tedium of it (and in fact good travel agents have their own deals with airlines and can sometimes get you a better price, though that&#8217;s another story). </p>
<p>And, just to be clear, I certainly agree that the NAR settlement is a good thing, and there should be competition on commission rates and in other areas of real estate sales.</p>
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		<title>By: Notorious ROB</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375995</link>
		<dc:creator>Notorious ROB</dc:creator>
		<pubDate>Fri, 30 May 2008 13:29:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375995</guid>
		<description>Terry -

While you're right... pray how is that any different from the Bar Associations and the state legal regulators?  (Overseen, incidentally, by the courts whose members are judges, meaning... they're all lawyers.)

Or medical regulators that regulate doctors?

Why single out realtors?

-rsh</description>
		<content:encoded><![CDATA[<p>Terry -</p>
<p>While you&#8217;re right&#8230; pray how is that any different from the Bar Associations and the state legal regulators?  (Overseen, incidentally, by the courts whose members are judges, meaning&#8230; they&#8217;re all lawyers.)</p>
<p>Or medical regulators that regulate doctors?</p>
<p>Why single out realtors?</p>
<p>-rsh</p>
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		<title>By: LTB</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375962</link>
		<dc:creator>LTB</dc:creator>
		<pubDate>Thu, 29 May 2008 17:57:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375962</guid>
		<description>However you slice the percentages going to agent(s), brokerage, etc., 6% of a home's selling price represents 21.6 months of mortgage payments on a traditional 30 year mortgage, or 10.8 months if you can handle the payment for a 15 year mortgage.  Yes, it "comes out of the seller's pocket" - but unless the seller is taking an outright loss, it's covered in the sales price.   

It's not very unusual anymore for a "reasonable" mortgage payment to equal half of a household's monthly take-home.  For such borrowers, 11 - 22(ish) months of mortage payments adds up to 5 -11 solid months (!) of hard-earned post-deductions income going to the broker, for what? - how many hours of effort?  How, exactly, can this not take a huge bite out of the "value" of homeownership, short of a market that is forever appreciating wildly out of sync with incomes and inflation?

Every few generations, we have to be taught anew about the dangers of "leverage", Ponzi Schemes, and just general unregulated greed.  These lessons don't come cheap, and if the NAR's constituency pays a particularly disproportionate price, I'm afraid there won't be many tears shed...</description>
		<content:encoded><![CDATA[<p>However you slice the percentages going to agent(s), brokerage, etc., 6% of a home&#8217;s selling price represents 21.6 months of mortgage payments on a traditional 30 year mortgage, or 10.8 months if you can handle the payment for a 15 year mortgage.  Yes, it &#8220;comes out of the seller&#8217;s pocket&#8221; - but unless the seller is taking an outright loss, it&#8217;s covered in the sales price.   </p>
<p>It&#8217;s not very unusual anymore for a &#8220;reasonable&#8221; mortgage payment to equal half of a household&#8217;s monthly take-home.  For such borrowers, 11 - 22(ish) months of mortage payments adds up to 5 -11 solid months (!) of hard-earned post-deductions income going to the broker, for what? - how many hours of effort?  How, exactly, can this not take a huge bite out of the &#8220;value&#8221; of homeownership, short of a market that is forever appreciating wildly out of sync with incomes and inflation?</p>
<p>Every few generations, we have to be taught anew about the dangers of &#8220;leverage&#8221;, Ponzi Schemes, and just general unregulated greed.  These lessons don&#8217;t come cheap, and if the NAR&#8217;s constituency pays a particularly disproportionate price, I&#8217;m afraid there won&#8217;t be many tears shed&#8230;</p>
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		<title>By: Steve DelBianco</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375959</link>
		<dc:creator>Steve DelBianco</dc:creator>
		<pubDate>Thu, 29 May 2008 15:26:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375959</guid>
		<description>As someone who advocates every day for convenience, choice and commerce on the Internet, I am happy to see this settlement reached.  NAR must now actively encourage Realtors to invest in technology and try new ways of providing information and service to home buyers and sellers if they want to remain relevant in the future.  For more insight:  http://blog.netchoice.org/2008/05/just-in-time-re.html</description>
		<content:encoded><![CDATA[<p>As someone who advocates every day for convenience, choice and commerce on the Internet, I am happy to see this settlement reached.  NAR must now actively encourage Realtors to invest in technology and try new ways of providing information and service to home buyers and sellers if they want to remain relevant in the future.  For more insight:  <a href="http://blog.netchoice.org/2008/05/just-in-time-re.html" rel="nofollow">http://blog.netchoice.org/2008/05/just-in-time-re.html</a></p>
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		<title>By: Greendoggie</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375957</link>
		<dc:creator>Greendoggie</dc:creator>
		<pubDate>Thu, 29 May 2008 14:58:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375957</guid>
		<description>Not to digress from this important discussion but I feel compelled to share a fabulous find I just came across.  It's a business search engine called planetbuzz com.  Businesses can advertise for FREE!  Can it really be in this day and age when everything is falling "UP" around us??????</description>
		<content:encoded><![CDATA[<p>Not to digress from this important discussion but I feel compelled to share a fabulous find I just came across.  It&#8217;s a business search engine called planetbuzz com.  Businesses can advertise for FREE!  Can it really be in this day and age when everything is falling &#8220;UP&#8221; around us??????</p>
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		<title>By: PAA</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375953</link>
		<dc:creator>PAA</dc:creator>
		<pubDate>Thu, 29 May 2008 13:54:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375953</guid>
		<description>...you could say the same thing about M&#38;A bankers as well...</description>
		<content:encoded><![CDATA[<p>&#8230;you could say the same thing about M&amp;A bankers as well&#8230;</p>
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		<title>By: Andy Freeman</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375952</link>
		<dc:creator>Andy Freeman</dc:creator>
		<pubDate>Thu, 29 May 2008 13:25:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375952</guid>
		<description>&#62; then split 75% to realtor and 25% to the broker

&#62; That 6% gets cut up like a small pie at Thanksgiving. 

Either those folks are adding value or they aren't.

I like messages that tell about wonderful, time-consuming, and expertise requiring jobs that realtors do and then rant about realtors who are basically suits giving the industry a bad name.  The former may be worth 6% but the point that such messages always miss is that the latter is worth less than the former.  Yet, those messages are always arguing that the 6% fee should be universal.</description>
		<content:encoded><![CDATA[<p>&gt; then split 75% to realtor and 25% to the broker</p>
<p>&gt; That 6% gets cut up like a small pie at Thanksgiving. </p>
<p>Either those folks are adding value or they aren&#8217;t.</p>
<p>I like messages that tell about wonderful, time-consuming, and expertise requiring jobs that realtors do and then rant about realtors who are basically suits giving the industry a bad name.  The former may be worth 6% but the point that such messages always miss is that the latter is worth less than the former.  Yet, those messages are always arguing that the 6% fee should be universal.</p>
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		<title>By: Terry Shortt</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375948</link>
		<dc:creator>Terry Shortt</dc:creator>
		<pubDate>Thu, 29 May 2008 12:21:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375948</guid>
		<description>Although consumers probably won’t actually see any benefit from this settlement agreement, it does send a strong message to the real estate industry to stop erecting barriers to alternative business models. 

The US real estate industry, dominated by the National Association of REALTORS and its affiliates nationwide is still a closed business that is highly resistant to change. Implementing any change that would have a direct impact on consumers (like lower fees) is like trying to turn the Titanic around in a bathtub. 

Most consumers have no idea that the NAR has a strangle hold on virtually every state real estate regulatory body (the very entity that was established to protect consumers). They exercise this control through their state affiliates and it goes virtually unnoticed. 

Real estate regulatory bodies like the Kentucky Real Estate Commission (KREC), operate with little or no oversight and rarely make a move without the direct involvement of the Kentucky Association Of REALTORS (KAR). It’s easy enough to see that that the objectives of the KAR would be “industry” oriented and that the KREC should be “consumer” oriented. 

We are not likely to see any meaningful change in the way the real estate industry functions until we restore independence to real estate regulators. Currently in many states, a position on the state real estate regulatory body is a “pay-back” for past political involvement and has to be approved by the state REALTOR trade group.

What we actually need are “subject matter experts” serving the interest of consumers and establishing reasonable rules and policies that reflect the fact that we are living in 2008 not 1960.</description>
		<content:encoded><![CDATA[<p>Although consumers probably won’t actually see any benefit from this settlement agreement, it does send a strong message to the real estate industry to stop erecting barriers to alternative business models. </p>
<p>The US real estate industry, dominated by the National Association of REALTORS and its affiliates nationwide is still a closed business that is highly resistant to change. Implementing any change that would have a direct impact on consumers (like lower fees) is like trying to turn the Titanic around in a bathtub. </p>
<p>Most consumers have no idea that the NAR has a strangle hold on virtually every state real estate regulatory body (the very entity that was established to protect consumers). They exercise this control through their state affiliates and it goes virtually unnoticed. </p>
<p>Real estate regulatory bodies like the Kentucky Real Estate Commission (KREC), operate with little or no oversight and rarely make a move without the direct involvement of the Kentucky Association Of REALTORS (KAR). It’s easy enough to see that that the objectives of the KAR would be “industry” oriented and that the KREC should be “consumer” oriented. </p>
<p>We are not likely to see any meaningful change in the way the real estate industry functions until we restore independence to real estate regulators. Currently in many states, a position on the state real estate regulatory body is a “pay-back” for past political involvement and has to be approved by the state REALTOR trade group.</p>
<p>What we actually need are “subject matter experts” serving the interest of consumers and establishing reasonable rules and policies that reflect the fact that we are living in 2008 not 1960.</p>
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		<title>By: Banking Securities &#38; Compliance Notes :: BuzzMachine » Blog Archive » Take that, 6 percenters! :: May :: 2008</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375921</link>
		<dc:creator>Banking Securities &#38; Compliance Notes :: BuzzMachine » Blog Archive » Take that, 6 percenters! :: May :: 2008</dc:creator>
		<pubDate>Thu, 29 May 2008 01:17:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375921</guid>
		<description>[...] BuzzMachine &#187; Blog Archive &#187; Take that, 6 percenters! The only reason &#8212; only reason &#8212; that Realtors could hold onto their high commission for such little value and work is that they kept information away from the marketplace, making it inefficient. [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine &raquo; Blog Archive &raquo; Take that, 6 percenters! The only reason &mdash; only reason &mdash; that Realtors could hold onto their high commission for such little value and work is that they kept information away from the marketplace, making it inefficient. [...]</p>
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		<title>By: Darrell Catmull</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375920</link>
		<dc:creator>Darrell Catmull</dc:creator>
		<pubDate>Thu, 29 May 2008 00:43:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375920</guid>
		<description>The 6% commission is actually a  3/3 commission.  3% goes to the listing agent and 3% goes to the selling agent representing the buyer.  On a rare occasion the listing agent sells the home and keeps the full 6%, but it is rare.  The commissions have been under attack for over a decade.  Our board and MLS in Utah have never prohibited discount brokers from setting their price nor has the NAR.  Discount brokers have been around forever.  I know of two discount brokers who could not make it in the business because: 1) their revenue stunk 2) People end up doing business with a professional who charges what they think their worth and many pay him/her.  Yes, it’s most likely 5-7% split 50/50.  Some even add transaction fees on top of that.

Jeff, your article is not researched well and is more of a tirade than informational.  The truth as to why it costs 6% to list your home with a competent broker is because there are too many large brokerages housing too many agents.  Furthermore, they always need more agents in the house to subsidize the high overhead.  As a 15-year veteran and broker I know the game of the big brokerages.  They seek out and hire any eager newbie.  That newbie predictably will do 1-6 deals with family and friends in the first 6 months.  The brokerage keeps 50% or more of each commission.  The big brokerages know that the newbie will be out of the business in 4-12 months, in debt up to their eyeballs, if not bankrupt.  NEXT!  I don’t think my phone service is noticeably different because of Big Brother?

The solution which the NAR will vehemently fight against is to make it harder to get a license; The NAR likes their 1.2 million dues ($104).  The states need to require: 1) at least an associate’s degree in business to enter the field or 2) require that all new agents operate under an apprentice for a period of time and when certain points/credits have been achieved.  Under this model, similar to appraisers training (after the S&#38;L scandal), the industry would then attract people with a sense of direction, commitment and understanding of patience and discipline.  Right now we get 18-year olds to retirees and everything in between, who just want to earn a buck or two.  These incompetent part-timers and squatters tarnish what could be a highly reputable profession.

I personally have a punch-list that includes 180 items from: tasks, calls, meetings etc. that I do for a single client and this is just a starting point, it’s customized for each client.  PLUS I have to prospect for new business at some point in the week.  

This is about the value an agent provides and whether you agree or not.  You get to choose the agent!  Would you like me to find you three discount brokers?  There in every state, every county and every city!  A good agent provides value, whether it’s worth a percentage is arguable and nothing is stopping competition.  It’s like lambasting the athlete that gets 20 million a year.  I bet once that pie is cut up he really takes home half the face value of the contract if that.

Jeff, your tirade is focused on the symptom vs. the cause. Perhaps your right, the commissions will come down.  But consider this: If I average more than 1.5 clients a month, with my system, I would have to hire one competent assistant (36K per year) for every 8 additional clients.  This is exactly why you see the trend of “teams” in big brokerages.  That 6% gets cut up like a small pie at Thanksgiving.  An assistant in real estate is the equivalent of daycare to a two income blue-collar family.  It may pay to hire daycare it may not.  The real disservice to consumers would be cutting the commission for the sake of cutting the commission.

Office Max, the internet all have fill in the blank forms.  What’s stopping anyone from selling or buying a home without paid help?  Why are you blaming brokers for high commissions?  I see nothing in the way of competition!  There's fixed fee, discounted commission and Pay for performance brokerages all over, why aren't they more successful?  Oh I know it's because Big Brother needs to step into this fight because the consumers are too apathetic and scared.  They can’t organize and make a difference without government?  Phewy!  I can create a business plan on $3000, 2%, 3%, $995 or any other amount but why would I choose $995 when over 80% of the property sold averages over 2.74% each side?  Would you tell your boss, no don’t give me a raise, that’s idiotic.

The Bad guy that can’t recognize a garage is too small for the buyers trucks and sells the house to them anyway should go home create a virtual office and hide behind the internet for $99 per sale, maybe then consumers will recognize the value in an experienced broker regardless of the size of their fee.  It’s not about the money silly it’s about the consumer being educating and responsible for their choices.  Meanwhile enjoy deciphering what’s fraud and what’s not on Craig’s’ List as Craig so often warns you.

The right thing to do is to make it harder to become an agent.  Then watch the commissions go down naturally or watch the service and reputation of agents do a 180 and the commissions go up.  Microsoft doesn’t seem too affected by Big Brother and nor will the pro’s.  I’ve been financially broke many a months because I truly have the clients’ best interests at heart.  I didn’t sell a property even though I easily could have.  I know many who fall into the same category of ethics but like all things the bad guy ruins it for the good guys.</description>
		<content:encoded><![CDATA[<p>The 6% commission is actually a  3/3 commission.  3% goes to the listing agent and 3% goes to the selling agent representing the buyer.  On a rare occasion the listing agent sells the home and keeps the full 6%, but it is rare.  The commissions have been under attack for over a decade.  Our board and MLS in Utah have never prohibited discount brokers from setting their price nor has the NAR.  Discount brokers have been around forever.  I know of two discount brokers who could not make it in the business because: 1) their revenue stunk 2) People end up doing business with a professional who charges what they think their worth and many pay him/her.  Yes, it’s most likely 5-7% split 50/50.  Some even add transaction fees on top of that.</p>
<p>Jeff, your article is not researched well and is more of a tirade than informational.  The truth as to why it costs 6% to list your home with a competent broker is because there are too many large brokerages housing too many agents.  Furthermore, they always need more agents in the house to subsidize the high overhead.  As a 15-year veteran and broker I know the game of the big brokerages.  They seek out and hire any eager newbie.  That newbie predictably will do 1-6 deals with family and friends in the first 6 months.  The brokerage keeps 50% or more of each commission.  The big brokerages know that the newbie will be out of the business in 4-12 months, in debt up to their eyeballs, if not bankrupt.  NEXT!  I don’t think my phone service is noticeably different because of Big Brother?</p>
<p>The solution which the NAR will vehemently fight against is to make it harder to get a license; The NAR likes their 1.2 million dues ($104).  The states need to require: 1) at least an associate’s degree in business to enter the field or 2) require that all new agents operate under an apprentice for a period of time and when certain points/credits have been achieved.  Under this model, similar to appraisers training (after the S&amp;L scandal), the industry would then attract people with a sense of direction, commitment and understanding of patience and discipline.  Right now we get 18-year olds to retirees and everything in between, who just want to earn a buck or two.  These incompetent part-timers and squatters tarnish what could be a highly reputable profession.</p>
<p>I personally have a punch-list that includes 180 items from: tasks, calls, meetings etc. that I do for a single client and this is just a starting point, it’s customized for each client.  PLUS I have to prospect for new business at some point in the week.  </p>
<p>This is about the value an agent provides and whether you agree or not.  You get to choose the agent!  Would you like me to find you three discount brokers?  There in every state, every county and every city!  A good agent provides value, whether it’s worth a percentage is arguable and nothing is stopping competition.  It’s like lambasting the athlete that gets 20 million a year.  I bet once that pie is cut up he really takes home half the face value of the contract if that.</p>
<p>Jeff, your tirade is focused on the symptom vs. the cause. Perhaps your right, the commissions will come down.  But consider this: If I average more than 1.5 clients a month, with my system, I would have to hire one competent assistant (36K per year) for every 8 additional clients.  This is exactly why you see the trend of “teams” in big brokerages.  That 6% gets cut up like a small pie at Thanksgiving.  An assistant in real estate is the equivalent of daycare to a two income blue-collar family.  It may pay to hire daycare it may not.  The real disservice to consumers would be cutting the commission for the sake of cutting the commission.</p>
<p>Office Max, the internet all have fill in the blank forms.  What’s stopping anyone from selling or buying a home without paid help?  Why are you blaming brokers for high commissions?  I see nothing in the way of competition!  There&#8217;s fixed fee, discounted commission and Pay for performance brokerages all over, why aren&#8217;t they more successful?  Oh I know it&#8217;s because Big Brother needs to step into this fight because the consumers are too apathetic and scared.  They can’t organize and make a difference without government?  Phewy!  I can create a business plan on $3000, 2%, 3%, $995 or any other amount but why would I choose $995 when over 80% of the property sold averages over 2.74% each side?  Would you tell your boss, no don’t give me a raise, that’s idiotic.</p>
<p>The Bad guy that can’t recognize a garage is too small for the buyers trucks and sells the house to them anyway should go home create a virtual office and hide behind the internet for $99 per sale, maybe then consumers will recognize the value in an experienced broker regardless of the size of their fee.  It’s not about the money silly it’s about the consumer being educating and responsible for their choices.  Meanwhile enjoy deciphering what’s fraud and what’s not on Craig’s’ List as Craig so often warns you.</p>
<p>The right thing to do is to make it harder to become an agent.  Then watch the commissions go down naturally or watch the service and reputation of agents do a 180 and the commissions go up.  Microsoft doesn’t seem too affected by Big Brother and nor will the pro’s.  I’ve been financially broke many a months because I truly have the clients’ best interests at heart.  I didn’t sell a property even though I easily could have.  I know many who fall into the same category of ethics but like all things the bad guy ruins it for the good guys.</p>
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		<title>By: Omni</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375919</link>
		<dc:creator>Omni</dc:creator>
		<pubDate>Thu, 29 May 2008 00:28:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375919</guid>
		<description>Well, if this brings competition to real estate industry, anything like competition brought to the cable industry, commissions will rise to 10% in the next couple of years.</description>
		<content:encoded><![CDATA[<p>Well, if this brings competition to real estate industry, anything like competition brought to the cable industry, commissions will rise to 10% in the next couple of years.</p>
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		<title>By: Brett Rogers</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375918</link>
		<dc:creator>Brett Rogers</dc:creator>
		<pubDate>Wed, 28 May 2008 23:51:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375918</guid>
		<description>For those of you, like Jonathan Weber, who believe "individuals are not going to be buying and selling houses one-to-one on Craigslist, or at least not in any great number," I bet stockbrokers never thought that people would actually research their own stocks and buy them online.

Disruptive innovation happens on the fringe, simplifying the process for the unsophisticated first. And then it matures and becomes mainstream, and legacy companies wonder what the hell just happened.

It's the age of disintermediation. Realtors are certainly those in the middle of the transaction. Individuals are capable of far more than you imagine.</description>
		<content:encoded><![CDATA[<p>For those of you, like Jonathan Weber, who believe &#8220;individuals are not going to be buying and selling houses one-to-one on Craigslist, or at least not in any great number,&#8221; I bet stockbrokers never thought that people would actually research their own stocks and buy them online.</p>
<p>Disruptive innovation happens on the fringe, simplifying the process for the unsophisticated first. And then it matures and becomes mainstream, and legacy companies wonder what the hell just happened.</p>
<p>It&#8217;s the age of disintermediation. Realtors are certainly those in the middle of the transaction. Individuals are capable of far more than you imagine.</p>
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		<title>By: Phoenix Real Estate &#124; Phoenix Homes for Sale &#124; All Phoenix Real Estate Blog &#187; No Competition in Real Estate? Really?</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375917</link>
		<dc:creator>Phoenix Real Estate &#124; Phoenix Homes for Sale &#124; All Phoenix Real Estate Blog &#187; No Competition in Real Estate? Really?</dc:creator>
		<pubDate>Wed, 28 May 2008 23:40:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375917</guid>
		<description>[...] there&#8217;s one line from his post yesterday celebrating the settlement of the Department of Justice&#8217;s case against the National [...]</description>
		<content:encoded><![CDATA[<p>[...] there&#8217;s one line from his post yesterday celebrating the settlement of the Department of Justice&#8217;s case against the National [...]</p>
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		<title>By: I Think Jeff Jarvis Is in for a Shock&#8230; &#171; The Notorious R.O.B.</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375910</link>
		<dc:creator>I Think Jeff Jarvis Is in for a Shock&#8230; &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Wed, 28 May 2008 20:18:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375910</guid>
		<description>[...] the grand poobahs of the blogosphere, Jeff Jarvis of Buzzmachine, exults in a post entitled, &#8220;Take That, 6 Percenters!&#8221;.  Why, he&#8217;s positively leaping with joy: The monopolistic hold big real estate agents have [...]</description>
		<content:encoded><![CDATA[<p>[...] the grand poobahs of the blogosphere, Jeff Jarvis of Buzzmachine, exults in a post entitled, &#8220;Take That, 6 Percenters!&#8221;.  Why, he&#8217;s positively leaping with joy: The monopolistic hold big real estate agents have [...]</p>
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		<title>By: Jonathan Weber</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375908</link>
		<dc:creator>Jonathan Weber</dc:creator>
		<pubDate>Wed, 28 May 2008 19:30:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375908</guid>
		<description>Jeff,

I'm not a realtor nor is anyone in my family. The one time I bought a house the agent certainly earned her money, I ended up making offers on idiosynchratic properties that required a lot of research, down to studying 100-year-old water rights records on microfilm. I was actually very impressed with her efforts and her knowledge of matters that would have been very difficult and time-consuming to understand on my own.

But, the point I want to make here is a different one. Real estate is a complicated market, regulated in different ways in different states, and the NAR settlement is only one piece of a complex puzzle. In some states sales prices aren't even disclosed, for example. I would argue that Zillow sometimes does a disservice by promulgating radically inaccurate "information" about home values. When you're selling things that are worth *a lot* of money, and are by definition subject to many layers of regulation and financial review, there are going to be intermediaries. How many intermediairies, what functions, and what cut they get are all on the table. But individuals are not going to be buying and selling houses one-to-one on Craigslist, or at least not in any great number. Ask someone who has tried a FSBO - it's not much fun, and not only because Realtors make it harder.</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>I&#8217;m not a realtor nor is anyone in my family. The one time I bought a house the agent certainly earned her money, I ended up making offers on idiosynchratic properties that required a lot of research, down to studying 100-year-old water rights records on microfilm. I was actually very impressed with her efforts and her knowledge of matters that would have been very difficult and time-consuming to understand on my own.</p>
<p>But, the point I want to make here is a different one. Real estate is a complicated market, regulated in different ways in different states, and the NAR settlement is only one piece of a complex puzzle. In some states sales prices aren&#8217;t even disclosed, for example. I would argue that Zillow sometimes does a disservice by promulgating radically inaccurate &#8220;information&#8221; about home values. When you&#8217;re selling things that are worth *a lot* of money, and are by definition subject to many layers of regulation and financial review, there are going to be intermediaries. How many intermediairies, what functions, and what cut they get are all on the table. But individuals are not going to be buying and selling houses one-to-one on Craigslist, or at least not in any great number. Ask someone who has tried a FSBO - it&#8217;s not much fun, and not only because Realtors make it harder.</p>
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		<title>By: Sean</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375905</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Wed, 28 May 2008 18:56:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375905</guid>
		<description>Paul, I don't think the distaste for realtors is based on the fact that they are sales people. It's based on the lengths they've gone to in trying to protect their position in the marketplace. When the points of friction you used to build your business disappear you can choose to change or try and protect that friction. They chose the latter.</description>
		<content:encoded><![CDATA[<p>Paul, I don&#8217;t think the distaste for realtors is based on the fact that they are sales people. It&#8217;s based on the lengths they&#8217;ve gone to in trying to protect their position in the marketplace. When the points of friction you used to build your business disappear you can choose to change or try and protect that friction. They chose the latter.</p>
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		<title>By: Paul</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375903</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Wed, 28 May 2008 17:47:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375903</guid>
		<description>Jeff --

Like almost anything in life, value can be recieved if it is searched for and/or demanded.  You seem to have a hard-on for realtors, which makes one think that you had a bad experience with one.  Did you search for one that did the work that make their commissions worth it?

Another point -- few sales net a real estate agent 6%.  This is because the majority of sales have one realtor listing a home and a different realtor selling the home -- thus a 6% commission is split in half.  That 3% commission is then split with the realtor's broker -- 70-80% to realtor being about the norm.  

Let's do some math.  You quote the Times saying the median commission is about $11,600.  At a 6% commission rate, that would put the median sales price at $193,333.  With a 6% commission split between two realtors, then split 75% to realtor and 25% to the broker, a selling realtor would make $4,350 before taxes - about $3,200 after.

No, I am not a realtor -- I just bothered to research them before I used one.  And yes, I agree with the basic premise that information should be open and shared.  I just dislike your pissy tone towards realtors - or any other profession -- in general.  What do you do for a living?  How about if we fisk your paycheck line by line and see if everyone feels you are worth it?

This is a free market system.  In any open free market, the actual seller of a widget is going to make a disproportionate percentage of the income than anyone else in the widget chain -- more than the manufacturers, more than the designers, more than anyone other than the owner of the widget idea.  Why?  The salesman is the point man, and drives the entire engine.  It is true in any business -- do not just pick on realtors.

Now, go back to cheering for a more open marketplace - that is a commendable effort.  But the sneering at a sales force in general makes your writing less appealing...

Good Day!</description>
		<content:encoded><![CDATA[<p>Jeff &#8211;</p>
<p>Like almost anything in life, value can be recieved if it is searched for and/or demanded.  You seem to have a hard-on for realtors, which makes one think that you had a bad experience with one.  Did you search for one that did the work that make their commissions worth it?</p>
<p>Another point &#8212; few sales net a real estate agent 6%.  This is because the majority of sales have one realtor listing a home and a different realtor selling the home &#8212; thus a 6% commission is split in half.  That 3% commission is then split with the realtor&#8217;s broker &#8212; 70-80% to realtor being about the norm.  </p>
<p>Let&#8217;s do some math.  You quote the Times saying the median commission is about $11,600.  At a 6% commission rate, that would put the median sales price at $193,333.  With a 6% commission split between two realtors, then split 75% to realtor and 25% to the broker, a selling realtor would make $4,350 before taxes - about $3,200 after.</p>
<p>No, I am not a realtor &#8212; I just bothered to research them before I used one.  And yes, I agree with the basic premise that information should be open and shared.  I just dislike your pissy tone towards realtors - or any other profession &#8212; in general.  What do you do for a living?  How about if we fisk your paycheck line by line and see if everyone feels you are worth it?</p>
<p>This is a free market system.  In any open free market, the actual seller of a widget is going to make a disproportionate percentage of the income than anyone else in the widget chain &#8212; more than the manufacturers, more than the designers, more than anyone other than the owner of the widget idea.  Why?  The salesman is the point man, and drives the entire engine.  It is true in any business &#8212; do not just pick on realtors.</p>
<p>Now, go back to cheering for a more open marketplace - that is a commendable effort.  But the sneering at a sales force in general makes your writing less appealing&#8230;</p>
<p>Good Day!</p>
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		<title>By: Craig Newmark</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375899</link>
		<dc:creator>Craig Newmark</dc:creator>
		<pubDate>Wed, 28 May 2008 16:35:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375899</guid>
		<description>Jeff, thanks! but much too kind to me, Jim Buckmaster, our gigantic CEO, gets the credit for the smart stuff.

Craig</description>
		<content:encoded><![CDATA[<p>Jeff, thanks! but much too kind to me, Jim Buckmaster, our gigantic CEO, gets the credit for the smart stuff.</p>
<p>Craig</p>
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		<title>By: Derek Slater</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375892</link>
		<dc:creator>Derek Slater</dc:creator>
		<pubDate>Wed, 28 May 2008 15:26:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375892</guid>
		<description>Jeff - you seem a particularly angry consumer this week. :) I wonder if the net could have a similar effect on the diamond market, where consumers are at a terrific disadvantage. (Although I think the whole concept of diamonds is kind of ridiculous, so maybe the buyers get what they deserve there.)</description>
		<content:encoded><![CDATA[<p>Jeff - you seem a particularly angry consumer this week. <img src='http://www.buzzmachine.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> I wonder if the net could have a similar effect on the diamond market, where consumers are at a terrific disadvantage. (Although I think the whole concept of diamonds is kind of ridiculous, so maybe the buyers get what they deserve there.)</p>
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		<title>By: DOJ and NAR Reach Settlement in Suit After Technology Has Moved Forward &#8212; The Real Estate Bloggers</title>
		<link>http://www.buzzmachine.com/2008/05/28/take-that-6-percenters/#comment-375891</link>
		<dc:creator>DOJ and NAR Reach Settlement in Suit After Technology Has Moved Forward &#8212; The Real Estate Bloggers</dc:creator>
		<pubDate>Wed, 28 May 2008 14:51:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3635#comment-375891</guid>
		<description>[...] Jeff Jarvis (an anti-realtor blogger) [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff Jarvis (an anti-realtor blogger) [...]</p>
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