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	<title>Comments on: The ethic of the link layer on news</title>
	<atom:link href="http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Mon, 01 Dec 2008 17:04:01 +0000</pubDate>
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		<title>By: Ethic of the link, revisited &#171; The Future of Journalism</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-384220</link>
		<dc:creator>Ethic of the link, revisited &#171; The Future of Journalism</dc:creator>
		<pubDate>Wed, 15 Oct 2008 13:17:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-384220</guid>
		<description>[...] brings us back to the &#8220;ethic of the link,&#8221;  a concept first expressed by Jeff Jarvis and repeated by him often as one of the central [...]</description>
		<content:encoded><![CDATA[<p>[...] brings us back to the &#8220;ethic of the link,&#8221;  a concept first expressed by Jeff Jarvis and repeated by him often as one of the central [...]</p>
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		<title>By: 2.0 Means Give-to-Get &#124; The Noisy Channel</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-384184</link>
		<dc:creator>2.0 Means Give-to-Get &#124; The Noisy Channel</dc:creator>
		<pubDate>Tue, 14 Oct 2008 17:00:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-384184</guid>
		<description>[...] Jeff Jarvis&#8217;s Golden Rule of Links [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff Jarvis&#8217;s Golden Rule of Links [...]</p>
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		<title>By: Jay Rosen on why bloggers have already written the rulebook on ethical blogging &#8212; Zero Percent Idle</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-383038</link>
		<dc:creator>Jay Rosen on why bloggers have already written the rulebook on ethical blogging &#8212; Zero Percent Idle</dc:creator>
		<pubDate>Thu, 18 Sep 2008 15:11:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-383038</guid>
		<description>[...] Good bloggers observe the ethic of the link. [...]</description>
		<content:encoded><![CDATA[<p>[...] Good bloggers observe the ethic of the link. [...]</p>
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		<title>By: The Ethic of the Link &#124; Nicholas Allen</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-383035</link>
		<dc:creator>The Ethic of the Link &#124; Nicholas Allen</dc:creator>
		<pubDate>Thu, 18 Sep 2008 14:37:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-383035</guid>
		<description>[...] More thoughts on the importance of linkage. [...]</description>
		<content:encoded><![CDATA[<p>[...] More thoughts on the importance of linkage. [...]</p>
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	<item>
		<title>By: How Newsrooms Throw Away Value By Not Linking To Sources On The Web : Social Media Public Relations Blog</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-380620</link>
		<dc:creator>How Newsrooms Throw Away Value By Not Linking To Sources On The Web : Social Media Public Relations Blog</dc:creator>
		<pubDate>Wed, 13 Aug 2008 01:20:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-380620</guid>
		<description>[...] left on the cutting room floor or literally tossed in the trash. The other issue here is the “ethic of the link.” The Atlantic created economic value for itself by Nick’s effort to synthesize a great many [...]</description>
		<content:encoded><![CDATA[<p>[...] left on the cutting room floor or literally tossed in the trash. The other issue here is the “ethic of the link.” The Atlantic created economic value for itself by Nick’s effort to synthesize a great many [...]</p>
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	<item>
		<title>By: Web by Gonzo &#187; Blog Archive &#187; Web News is Different</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-380535</link>
		<dc:creator>Web by Gonzo &#187; Blog Archive &#187; Web News is Different</dc:creator>
		<pubDate>Sun, 10 Aug 2008 15:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-380535</guid>
		<description>[...] his blog BuzzMachine, Jeff Jarvis mentioned an ethnography study recently completed by the AP. Worried about loss of print readership (to aging and digital distribution), they looked at the [...]</description>
		<content:encoded><![CDATA[<p>[...] his blog BuzzMachine, Jeff Jarvis mentioned an ethnography study recently completed by the AP. Worried about loss of print readership (to aging and digital distribution), they looked at the [...]</p>
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		<title>By: Web-native content and why newspapers didn&#8217;t get it. &#171; andrew golis</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-380457</link>
		<dc:creator>Web-native content and why newspapers didn&#8217;t get it. &#171; andrew golis</dc:creator>
		<pubDate>Fri, 08 Aug 2008 13:58:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-380457</guid>
		<description>[...] content and why newspapers didn&#8217;t get&#160;it.  In describing Jeff Jarvis&#8217;s &#8220;ethic of the link,&#8221; Jay Rosen makes a vital point about why newspapers flailed and largely failed online for [...]</description>
		<content:encoded><![CDATA[<p>[...] content and why newspapers didn&#8217;t get&nbsp;it.  In describing Jeff Jarvis&#8217;s &#8220;ethic of the link,&#8221; Jay Rosen makes a vital point about why newspapers flailed and largely failed online for [...]</p>
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		<title>By: How Newsrooms Throw Away Value By Not Linking To Sources On The Web - Publishing 2.0</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-380404</link>
		<dc:creator>How Newsrooms Throw Away Value By Not Linking To Sources On The Web - Publishing 2.0</dc:creator>
		<pubDate>Fri, 08 Aug 2008 01:20:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-380404</guid>
		<description>[...] The other issue here is the &#8220;ethic of the link.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] The other issue here is the &#8220;ethic of the link.&#8221; [...]</p>
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		<title>By: Simon Bucks, SKy News</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-378505</link>
		<dc:creator>Simon Bucks, SKy News</dc:creator>
		<pubDate>Fri, 04 Jul 2008 07:54:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-378505</guid>
		<description>Jeff,  apologies for not sending this earlier - a link to one of the new "Daylife" pages on the new Sky News site:

http://indepth.news.sky.com/InDepth/topic/Barack_Obama

There are many more like this which you find via stories or the home page. 

As you know news organisations find the concept of outbound links very difficult to stomach, so this is pretty revolutionary stuff!  It will be interesting to see whether the concept spreads.

Disclosure: Jeff introduced Sky to Daylife (though we were already looking at the idea).  So thanks for that, too.</description>
		<content:encoded><![CDATA[<p>Jeff,  apologies for not sending this earlier - a link to one of the new &#8220;Daylife&#8221; pages on the new Sky News site:</p>
<p><a href="http://indepth.news.sky.com/InDepth/topic/Barack_Obama" rel="nofollow">http://indepth.news.sky.com/InDepth/topic/Barack_Obama</a></p>
<p>There are many more like this which you find via stories or the home page. </p>
<p>As you know news organisations find the concept of outbound links very difficult to stomach, so this is pretty revolutionary stuff!  It will be interesting to see whether the concept spreads.</p>
<p>Disclosure: Jeff introduced Sky to Daylife (though we were already looking at the idea).  So thanks for that, too.</p>
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		<title>By: Technical-Legal Confluence News &#187; Blog Archive &#187; Associated Press in &#8220;fair use&#8221; battle with major blog over &#8220;link layer&#8221;</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-377794</link>
		<dc:creator>Technical-Legal Confluence News &#187; Blog Archive &#187; Associated Press in &#8220;fair use&#8221; battle with major blog over &#8220;link layer&#8221;</dc:creator>
		<pubDate>Sun, 22 Jun 2008 01:28:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-377794</guid>
		<description>[...] Here is a discussion from “buzzmachine” on the “ethics of the link layer” in journalism, including blogger journalism, here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Here is a discussion from “buzzmachine” on the “ethics of the link layer” in journalism, including blogger journalism, here. [...]</p>
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		<title>By: delade &#124; The link economy v. the content economy</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-377592</link>
		<dc:creator>delade &#124; The link economy v. the content economy</dc:creator>
		<pubDate>Wed, 18 Jun 2008 15:53:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-377592</guid>
		<description>[...] — very PayPerPosty: selling out and devaluing our credibility. That’s why we don’t do it. Our link ethic would not allow [...]</description>
		<content:encoded><![CDATA[<p>[...] — very PayPerPosty: selling out and devaluing our credibility. That’s why we don’t do it. Our link ethic would not allow [...]</p>
]]></content:encoded>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; The link economy v. the content economy</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-377588</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; The link economy v. the content economy</dc:creator>
		<pubDate>Wed, 18 Jun 2008 15:00:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-377588</guid>
		<description>[...] PayPerPosty: selling out and devaluing our credibility. That&#8217;s why we don&#8217;t do it. Our link ethic would not allow [...]</description>
		<content:encoded><![CDATA[<p>[...] PayPerPosty: selling out and devaluing our credibility. That&#8217;s why we don&#8217;t do it. Our link ethic would not allow [...]</p>
]]></content:encoded>
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		<title>By: The Blog Driver Waltz &#171; Blind Man with a Pistol</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-377521</link>
		<dc:creator>The Blog Driver Waltz &#171; Blind Man with a Pistol</dc:creator>
		<pubDate>Tue, 17 Jun 2008 14:38:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-377521</guid>
		<description>[...] Yes, it has a right to reproduce reporting from member news organizations. But as I point out here, the AP is hurting original reporting by not crediting and linking to the journalism at its source. [...]</description>
		<content:encoded><![CDATA[<p>[...] Yes, it has a right to reproduce reporting from member news organizations. But as I point out here, the AP is hurting original reporting by not crediting and linking to the journalism at its source. [...]</p>
]]></content:encoded>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; A proposal to the Associated Press: A link ethic</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-377312</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; A proposal to the Associated Press: A link ethic</dc:creator>
		<pubDate>Sat, 14 Jun 2008 16:00:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-377312</guid>
		<description>[...] This will support journalism at its source. As I&#8217;ve written here, it is vital that we link to original journalism so it can receive traffic, audience, branding, [...]</description>
		<content:encoded><![CDATA[<p>[...] This will support journalism at its source. As I&#8217;ve written here, it is vital that we link to original journalism so it can receive traffic, audience, branding, [...]</p>
]]></content:encoded>
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		<title>By: AP sends Drudge Retort cease &#38; desist, Jeff Jarvis says, "FU AP" &#124; Writes Like She Talks</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-377187</link>
		<dc:creator>AP sends Drudge Retort cease &#38; desist, Jeff Jarvis says, "FU AP" &#124; Writes Like She Talks</dc:creator>
		<pubDate>Fri, 13 Jun 2008 18:12:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-377187</guid>
		<description>[...] Yes, it has a right to reproduce reporting from member news organizations. But as I point out here, the AP is hurting original reporting by not crediting and linking to the journalism at its source. [...]</description>
		<content:encoded><![CDATA[<p>[...] Yes, it has a right to reproduce reporting from member news organizations. But as I point out here, the AP is hurting original reporting by not crediting and linking to the journalism at its source. [...]</p>
]]></content:encoded>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; FU AP</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-377143</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; FU AP</dc:creator>
		<pubDate>Fri, 13 Jun 2008 02:06:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-377143</guid>
		<description>[...] Yes, it has a right to reproduce reporting from member news organizations. But as I point out here, the AP is hurting original reporting by not crediting and linking to the journalism at its source. [...]</description>
		<content:encoded><![CDATA[<p>[...] Yes, it has a right to reproduce reporting from member news organizations. But as I point out here, the AP is hurting original reporting by not crediting and linking to the journalism at its source. [...]</p>
]]></content:encoded>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; Pro Publica launches</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-377046</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; Pro Publica launches</dc:creator>
		<pubDate>Tue, 10 Jun 2008 20:23:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-377046</guid>
		<description>[...] I learn from Craig Newmark that Pro Publica, the new and independent investigative journalism enterprise, has launched. What&#8217;s particularly nice is that they will not only investigate on their own &#8212; with their staff of 20 journalists so far &#8212; but are also aggregating, following, and commenting on other investigative journalism available on the web. This is about journalism&#8217;s link layer and sending audience to journalism at its source. [...]</description>
		<content:encoded><![CDATA[<p>[...] I learn from Craig Newmark that Pro Publica, the new and independent investigative journalism enterprise, has launched. What&#8217;s particularly nice is that they will not only investigate on their own &#8212; with their staff of 20 journalists so far &#8212; but are also aggregating, following, and commenting on other investigative journalism available on the web. This is about journalism&#8217;s link layer and sending audience to journalism at its source. [...]</p>
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		<title>By: The New Architecture Of News &#171; Andrew McMillen</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-376847</link>
		<dc:creator>The New Architecture Of News &#171; Andrew McMillen</dc:creator>
		<pubDate>Sat, 07 Jun 2008 11:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-376847</guid>
		<description>[...] in Web tagged Journalism, News, Web at 9:41 pm by Andrew McMillen Jeff Jarvis writes about the idea of link layers within news stories, based upon blog etiquette: &#8230;a new Golden [...]</description>
		<content:encoded><![CDATA[<p>[...] in Web tagged Journalism, News, Web at 9:41 pm by Andrew McMillen Jeff Jarvis writes about the idea of link layers within news stories, based upon blog etiquette: &#8230;a new Golden [...]</p>
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		<title>By: Mike Kelley</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-376782</link>
		<dc:creator>Mike Kelley</dc:creator>
		<pubDate>Fri, 06 Jun 2008 03:37:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-376782</guid>
		<description>If the AP is taken out of the loop, who is going to make sure that liberals and liberal causes are always applauded?</description>
		<content:encoded><![CDATA[<p>If the AP is taken out of the loop, who is going to make sure that liberals and liberal causes are always applauded?</p>
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		<title>By: Bob Wyman</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-376656</link>
		<dc:creator>Bob Wyman</dc:creator>
		<pubDate>Wed, 04 Jun 2008 21:41:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-376656</guid>
		<description>The Wall Street Journal today (June 4) had an interesting article about the Washington Post's disappointing results from the hyperlocal LoundounExtra.com  which focuses on Loudoun County VA in the Washington suburbs. One of the most fascinating statements was this:

"whenever a big story breaks involving Loudoun County, the Post typically publishes it on WashingtonPost.com without a link to LoudounExtra.com. That deprives LoudounExtra of potential traffic. Nor does the Washington Post's own dedicated Loudoun County page send visitors directly to its online sibling. In September, when Time Warner Inc.'s AOL unit announced it was moving its headquarters from Dulles, Va. to New York, the Post linked to the story on LoudounExtra.com for a couple hours before moving the story back to its own site. That window of promotion fueled the Loudoun site's best traffic day to date..."

This is ridiculous. The Washington Post won't even link between its *own* properties!

bob wyman</description>
		<content:encoded><![CDATA[<p>The Wall Street Journal today (June 4) had an interesting article about the Washington Post&#8217;s disappointing results from the hyperlocal LoundounExtra.com  which focuses on Loudoun County VA in the Washington suburbs. One of the most fascinating statements was this:</p>
<p>&#8220;whenever a big story breaks involving Loudoun County, the Post typically publishes it on WashingtonPost.com without a link to LoudounExtra.com. That deprives LoudounExtra of potential traffic. Nor does the Washington Post&#8217;s own dedicated Loudoun County page send visitors directly to its online sibling. In September, when Time Warner Inc.&#8217;s AOL unit announced it was moving its headquarters from Dulles, Va. to New York, the Post linked to the story on LoudounExtra.com for a couple hours before moving the story back to its own site. That window of promotion fueled the Loudoun site&#8217;s best traffic day to date&#8230;&#8221;</p>
<p>This is ridiculous. The Washington Post won&#8217;t even link between its *own* properties!</p>
<p>bob wyman</p>
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		<title>By: associated press</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-376551</link>
		<dc:creator>associated press</dc:creator>
		<pubDate>Tue, 03 Jun 2008 21:16:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-376551</guid>
		<description>[...] The ethic of the link layer on newsSo now I return to the Associated Press. This new ecology of news is whats at work in Ohio. By running other papers stories, the newsrooms are participating in a print version of linking to original journalism. &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] The ethic of the link layer on newsSo now I return to the Associated Press. This new ecology of news is whats at work in Ohio. By running other papers stories, the newsrooms are participating in a print version of linking to original journalism. &#8230; [...]</p>
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		<title>By: Viviane&#8217;s Sex Carnival &#187; Blog Archive &#187; links for 2008-06-03</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-376547</link>
		<dc:creator>Viviane&#8217;s Sex Carnival &#187; Blog Archive &#187; links for 2008-06-03</dc:creator>
		<pubDate>Tue, 03 Jun 2008 20:33:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-376547</guid>
		<description>[...] BuzzMachine » The ethic of the link layer on news This leads to a new Golden Rule of Links in journalism — link unto others’ good stuff as you would have them link unto your good stuff. This emerges from blogging etiquette but is exactly contrary to the old, competitive ways of news organizations: wa (tags: media journalism) [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine » The ethic of the link layer on news This leads to a new Golden Rule of Links in journalism — link unto others’ good stuff as you would have them link unto your good stuff. This emerges from blogging etiquette but is exactly contrary to the old, competitive ways of news organizations: wa (tags: media journalism) [...]</p>
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		<title>By: Notes from a Teacher: Mark on Media &#187; Tuesday squibs</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-376539</link>
		<dc:creator>Notes from a Teacher: Mark on Media &#187; Tuesday squibs</dc:creator>
		<pubDate>Tue, 03 Jun 2008 19:00:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-376539</guid>
		<description>[...] The ethic of the link layer on news. Jeff Jarvis makes so much sense in this post. There&#8217;s too much here for a quick summary, so I&#8217;ll just point and hope that you go read. [...]</description>
		<content:encoded><![CDATA[<p>[...] The ethic of the link layer on news. Jeff Jarvis makes so much sense in this post. There&#8217;s too much here for a quick summary, so I&#8217;ll just point and hope that you go read. [...]</p>
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		<title>By: Andrew Tyndall</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-376527</link>
		<dc:creator>Andrew Tyndall</dc:creator>
		<pubDate>Tue, 03 Jun 2008 16:13:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-376527</guid>
		<description>Jjeff --

You will be astonished to learn that a journalistic format as stodgy and traditional as can be, the network nightly newscast, got link happy last night. Brian Williams' closing feature on &lt;i&gt;NBC Nightly News&lt;/i&gt; was an animal story -- &lt;a href="http://video.msn.com/video.aspx?mkt=en-us&#38;brand=&#38;vid=a850547f-cd89-4421-b476-bad22db7ed55&#38;f=34&#38;fg=rss" rel="nofollow"&gt;women prison inmates training puppies to be service dogs for PTSD veterans&lt;/a&gt; -- that he had seen as streaming video on &lt;i&gt;The New York Times&lt;/i&gt;' site. In the old days, network reporters would have used the Times coverage as a lead and re-reported it before airing the story. Instead NBC aired the NYT package complete with its giant gothic T dingbat in the lower right. In its online manifestation, interestingly, msn.com streams the video itself, complete with NYT logo, in its NBC Nightly News and does not send viewers to the Times' site.

&lt;a href="http://video.msn.com/video.aspx?mkt=en-us&#38;brand=&#38;vid=a850547f-cd89-4421-b476-bad22db7ed55&#38;f=34&#38;fg=rss" rel="nofollow"&gt;&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Jjeff &#8211;</p>
<p>You will be astonished to learn that a journalistic format as stodgy and traditional as can be, the network nightly newscast, got link happy last night. Brian Williams&#8217; closing feature on <i>NBC Nightly News</i> was an animal story &#8212; <a href="http://video.msn.com/video.aspx?mkt=en-us&amp;brand=&amp;vid=a850547f-cd89-4421-b476-bad22db7ed55&amp;f=34&amp;fg=rss" rel="nofollow">women prison inmates training puppies to be service dogs for PTSD veterans</a> &#8212; that he had seen as streaming video on <i>The New York Times</i>&#8216; site. In the old days, network reporters would have used the Times coverage as a lead and re-reported it before airing the story. Instead NBC aired the NYT package complete with its giant gothic T dingbat in the lower right. In its online manifestation, interestingly, msn.com streams the video itself, complete with NYT logo, in its NBC Nightly News and does not send viewers to the Times&#8217; site.</p>
<p><a href="http://video.msn.com/video.aspx?mkt=en-us&amp;brand=&amp;vid=a850547f-cd89-4421-b476-bad22db7ed55&amp;f=34&amp;fg=rss" rel="nofollow"></a></p>
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		<title>By: Kibbles &#8216;n Bits &#124; Links for Today</title>
		<link>http://www.buzzmachine.com/2008/06/02/the-ethic-of-the-link-layer-on-news/#comment-376524</link>
		<dc:creator>Kibbles &#8216;n Bits &#124; Links for Today</dc:creator>
		<pubDate>Tue, 03 Jun 2008 15:05:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3644#comment-376524</guid>
		<description>[...] Jeff Jarvis on the &#8220;Golden Rule of Links in journalism&#8221; — &#8220;link unto others’ good stuff as you would have them link unto your good stuff. This emerges from blogging etiquette but is exactly contrary to the old, competitive ways of news organizations: wasting now-precious resources matching competitors’ stories so you could say you’d done it yourself. That must change.&#8221; Here.  [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff Jarvis on the &#8220;Golden Rule of Links in journalism&#8221; — &#8220;link unto others’ good stuff as you would have them link unto your good stuff. This emerges from blogging etiquette but is exactly contrary to the old, competitive ways of news organizations: wasting now-precious resources matching competitors’ stories so you could say you’d done it yourself. That must change.&#8221; Here.  [...]</p>
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