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	<title>Comments on: The end of SEO?</title>
	<atom:link href="http://www.buzzmachine.com/2008/07/07/the-end-of-seo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: Richard J. Tofel: Someday, the sun will set on SEO — and the business of news &#8230; &#124; Med Pub News</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-445974</link>
		<dc:creator>Richard J. Tofel: Someday, the sun will set on SEO — and the business of news &#8230; &#124; Med Pub News</dc:creator>
		<pubDate>Fri, 11 Mar 2011 15:48:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-445974</guid>
		<description>[...] &#116;&#111; &#104;&#97;&#118;&#101; powerful effects. Three years ago, Jeff Jarvis titled &#97; post “The &#101;&#110;&#100; &#111;&#102; SEO?” &#97;&#110;&#100; asked &#105;&#102; search [...]</description>
		<content:encoded><![CDATA[<p>[...] &#116;&#111; &#104;&#97;&#118;&#101; powerful effects. Three years ago, Jeff Jarvis titled &#97; post “The &#101;&#110;&#100; &#111;&#102; SEO?” &#97;&#110;&#100; asked &#105;&#102; search [...]</p>
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	<item>
		<title>By: Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it &#187; Nieman Journalism Lab &#187; Pushing to the Future of Journalism</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-445671</link>
		<dc:creator>Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it &#187; Nieman Journalism Lab &#187; Pushing to the Future of Journalism</dc:creator>
		<pubDate>Wed, 09 Mar 2011 18:00:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-445671</guid>
		<description>[...] is building that seems destined to have powerful effects. Three years ago, Jeff Jarvis titled a post &#8220;The end of SEO?&#8221; and asked if search was about to be overtaken by social media. Last [...]</description>
		<content:encoded><![CDATA[<p>[...] is building that seems destined to have powerful effects. Three years ago, Jeff Jarvis titled a post &#8220;The end of SEO?&#8221; and asked if search was about to be overtaken by social media. Last [...]</p>
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	<item>
		<title>By: Mike</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-418195</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Mon, 12 Jul 2010 19:27:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-418195</guid>
		<description>In a way it is the end of SEO. I think tricks are going to count less with google and it is going to be pure content that matters.  Google is smarting than SEO tricksters.</description>
		<content:encoded><![CDATA[<p>In a way it is the end of SEO. I think tricks are going to count less with google and it is going to be pure content that matters.  Google is smarting than SEO tricksters.</p>
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	<item>
		<title>By: What Sweet Search has to say about the future of SEO &#124; Tynan&#39;s Anger</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-418003</link>
		<dc:creator>What Sweet Search has to say about the future of SEO &#124; Tynan&#39;s Anger</dc:creator>
		<pubDate>Thu, 08 Jul 2010 05:13:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-418003</guid>
		<description>[...] interests me about this is what it says for the future of SEO: Jeff Jarvis and others have argued that when personalized and semantic search become more powerful, the SEO [...]</description>
		<content:encoded><![CDATA[<p>[...] interests me about this is what it says for the future of SEO: Jeff Jarvis and others have argued that when personalized and semantic search become more powerful, the SEO [...]</p>
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		<title>By: Engrape Financier</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-414643</link>
		<dc:creator>Engrape Financier</dc:creator>
		<pubDate>Sat, 22 May 2010 05:29:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-414643</guid>
		<description>My conclusion is that this not the end of SEO but a substantial shift in how SEO is done. A contextual search environment is emerging and SEO folks such as ourselves will need to stay on top of how search engines are refining the way that they collect and present results. The Bad news is, we’re going to have to work harder and longer.</description>
		<content:encoded><![CDATA[<p>My conclusion is that this not the end of SEO but a substantial shift in how SEO is done. A contextual search environment is emerging and SEO folks such as ourselves will need to stay on top of how search engines are refining the way that they collect and present results. The Bad news is, we’re going to have to work harder and longer.</p>
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	<item>
		<title>By: Google, Yelp, and the Future of Search &#124; Dawson Barber &#124; Internet Marketing Solutions</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-406343</link>
		<dc:creator>Google, Yelp, and the Future of Search &#124; Dawson Barber &#124; Internet Marketing Solutions</dc:creator>
		<pubDate>Tue, 22 Dec 2009 03:35:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-406343</guid>
		<description>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</description>
		<content:encoded><![CDATA[<p>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</p>
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	<item>
		<title>By: Google, Yelp, and the Future of Search &#8211; The Faster Times &#187; What Is Google Goggles?</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-406307</link>
		<dc:creator>Google, Yelp, and the Future of Search &#8211; The Faster Times &#187; What Is Google Goggles?</dc:creator>
		<pubDate>Mon, 21 Dec 2009 08:01:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-406307</guid>
		<description>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</description>
		<content:encoded><![CDATA[<p>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</p>
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	<item>
		<title>By: Google, Yelp, and the Future of Search &#124; Media and Tech</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-406293</link>
		<dc:creator>Google, Yelp, and the Future of Search &#124; Media and Tech</dc:creator>
		<pubDate>Sun, 20 Dec 2009 20:20:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-406293</guid>
		<description>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</description>
		<content:encoded><![CDATA[<p>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</p>
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		<title>By: Google&#8217;s emerging (search?) strategy &#171; Hans Eilers</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-406283</link>
		<dc:creator>Google&#8217;s emerging (search?) strategy &#171; Hans Eilers</dc:creator>
		<pubDate>Sun, 20 Dec 2009 17:11:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-406283</guid>
		<description>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</description>
		<content:encoded><![CDATA[<p>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</p>
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	<item>
		<title>By: Google&#8217;s emerging search strategy &#171; Hans Eilers</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-406282</link>
		<dc:creator>Google&#8217;s emerging search strategy &#171; Hans Eilers</dc:creator>
		<pubDate>Sun, 20 Dec 2009 17:10:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-406282</guid>
		<description>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</description>
		<content:encoded><![CDATA[<p>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</p>
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		<title>By: Google&#8217;s synchronicity &#171; BuzzMachine</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-406203</link>
		<dc:creator>Google&#8217;s synchronicity &#171; BuzzMachine</dc:creator>
		<pubDate>Fri, 18 Dec 2009 18:35:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-406203</guid>
		<description>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</description>
		<content:encoded><![CDATA[<p>[...] contexts: who we are and where and when we are asking for something. This, I think, could mean the slow death of the dark art of [...]</p>
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	<item>
		<title>By: Online Marketing Expo News &#187; Jarvis y el fin del SEO</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-405046</link>
		<dc:creator>Online Marketing Expo News &#187; Jarvis y el fin del SEO</dc:creator>
		<pubDate>Thu, 26 Nov 2009 10:23:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-405046</guid>
		<description>[...] es el blog del equipo de Dixired, un nuevo proyecto de comunicación en Internet, donde está presente gran parte del equipo que hasta ahora dirigía Prisacom y que está apoyado financieramente por los fundadores del grupo Recoletos. En este blog, aparte de relatar las transformaciones que están sufriendo los medios de comunicación, traducen los posts que escribe Jeff Jarvis en su blog BuzzMachine. Uno de los últimos posts que han traducido es ¿El fin del SEO?, este es su original en inglés: The end of SEO? [...]</description>
		<content:encoded><![CDATA[<p>[...] es el blog del equipo de Dixired, un nuevo proyecto de comunicación en Internet, donde está presente gran parte del equipo que hasta ahora dirigía Prisacom y que está apoyado financieramente por los fundadores del grupo Recoletos. En este blog, aparte de relatar las transformaciones que están sufriendo los medios de comunicación, traducen los posts que escribe Jeff Jarvis en su blog BuzzMachine. Uno de los últimos posts que han traducido es ¿El fin del SEO?, este es su original en inglés: The end of SEO? [...]</p>
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	<item>
		<title>By: oes tsetnoc</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-404142</link>
		<dc:creator>oes tsetnoc</dc:creator>
		<pubDate>Fri, 06 Nov 2009 06:46:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-404142</guid>
		<description>this is true? i never heared this news. Because if SEO ends there are lots of people will suffer.</description>
		<content:encoded><![CDATA[<p>this is true? i never heared this news. Because if SEO ends there are lots of people will suffer.</p>
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		<title>By: metafever</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-397005</link>
		<dc:creator>metafever</dc:creator>
		<pubDate>Wed, 24 Jun 2009 14:17:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-397005</guid>
		<description>Hey there, I discovered your site a little while ago and have been reading through all the info slowly. I thought would post my comment and just say hi there &amp; let you know I really enjoy your site so far. Will definately be stopping by to read more when I have a bit more time !

Thanks,
Mary</description>
		<content:encoded><![CDATA[<p>Hey there, I discovered your site a little while ago and have been reading through all the info slowly. I thought would post my comment and just say hi there &amp; let you know I really enjoy your site so far. Will definately be stopping by to read more when I have a bit more time !</p>
<p>Thanks,<br />
Mary</p>
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	<item>
		<title>By: Die Linkrevolution &#124; CARTA</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-385421</link>
		<dc:creator>Die Linkrevolution &#124; CARTA</dc:creator>
		<pubDate>Thu, 13 Nov 2008 16:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-385421</guid>
		<description>[...] wird, dass die News-Websites mit SEO-Methoden optimiert werden m&#252;ssen. Es ist einfach so, wie Jeff Jarvis sagt: “It also means that the more relationships you have with people — the more they talk about you [...]</description>
		<content:encoded><![CDATA[<p>[...] wird, dass die News-Websites mit SEO-Methoden optimiert werden m&#252;ssen. Es ist einfach so, wie Jeff Jarvis sagt: “It also means that the more relationships you have with people — the more they talk about you [...]</p>
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	<item>
		<title>By: Noticias GL &#187; Reflexiones sobre hacer SEO y llamar la atención de Digg</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-379963</link>
		<dc:creator>Noticias GL &#187; Reflexiones sobre hacer SEO y llamar la atención de Digg</dc:creator>
		<pubDate>Thu, 31 Jul 2008 22:44:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-379963</guid>
		<description>[...] favor, la próxima vez enlace directo a la entrada y no al blog donde han visto la entrada), con su pregunta sobre el fin del SEO y que ha recogido Marc Cortes, me parece muy acertada, Jeff Jarvis da en el clavo: A medida que [...]</description>
		<content:encoded><![CDATA[<p>[...] favor, la próxima vez enlace directo a la entrada y no al blog donde han visto la entrada), con su pregunta sobre el fin del SEO y que ha recogido Marc Cortes, me parece muy acertada, Jeff Jarvis da en el clavo: A medida que [...]</p>
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		<title>By: Jarvis y el fin del SEO &#124; Search Engine Land en Español</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-379331</link>
		<dc:creator>Jarvis y el fin del SEO &#124; Search Engine Land en Español</dc:creator>
		<pubDate>Wed, 16 Jul 2008 08:18:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-379331</guid>
		<description>[...] 233grados es el blog del equipo de Dixired, un nuevo proyecto de comunicación en Internet, donde está presente gran parte del equipo que hasta ahora dirigía Prisacom y que está apoyado financieramente por los fundadores del grupo Recoletos. En este blog, aparte de relatar las transformaciones que están sufriendo los medios de comunicación, traducen los posts que escribe Jeff Jarvis en su blog BuzzMachine. Uno de los últimos posts que han traducido es ¿El fin del SEO?, este es su original en inglés: The end of SEO? [...]</description>
		<content:encoded><![CDATA[<p>[...] 233grados es el blog del equipo de Dixired, un nuevo proyecto de comunicación en Internet, donde está presente gran parte del equipo que hasta ahora dirigía Prisacom y que está apoyado financieramente por los fundadores del grupo Recoletos. En este blog, aparte de relatar las transformaciones que están sufriendo los medios de comunicación, traducen los posts que escribe Jeff Jarvis en su blog BuzzMachine. Uno de los últimos posts que han traducido es ¿El fin del SEO?, este es su original en inglés: The end of SEO? [...]</p>
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		<title>By: Trinamita &#187; ¿El fin del SEO?</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-379330</link>
		<dc:creator>Trinamita &#187; ¿El fin del SEO?</dc:creator>
		<pubDate>Wed, 16 Jul 2008 08:09:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-379330</guid>
		<description>[...] Blog de Jeff Jarvis Jeff Jarvis en [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog de Jeff Jarvis Jeff Jarvis en [...]</p>
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	<item>
		<title>By: The end of SEO? &#124; vertical8seo.com</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-379218</link>
		<dc:creator>The end of SEO? &#124; vertical8seo.com</dc:creator>
		<pubDate>Tue, 15 Jul 2008 01:37:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-379218</guid>
		<description>[...] the rest here: The end of SEO?  buzzmachine, country, internet, jarvis, jeff-jarvis, july-7th, july-8th, july-9th, people, public, [...]</description>
		<content:encoded><![CDATA[<p>[...] the rest here: The end of SEO?  buzzmachine, country, internet, jarvis, jeff-jarvis, july-7th, july-8th, july-9th, people, public, [...]</p>
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		<title>By: Dorian Benkoil</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-379199</link>
		<dc:creator>Dorian Benkoil</dc:creator>
		<pubDate>Mon, 14 Jul 2008 19:41:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-379199</guid>
		<description>I do hope you&#039;re right, Jeff. I&#039;d love to be able to tell clients and others that the best way to get search results is to post the best content and not bother with any SEO issues. I do think trickery ultimately will hurt. But it&#039;s hardly, yet, a world in which simple good practices for the users -- journalistic, informational, community even technological -- lead to the best search engine results.</description>
		<content:encoded><![CDATA[<p>I do hope you&#8217;re right, Jeff. I&#8217;d love to be able to tell clients and others that the best way to get search results is to post the best content and not bother with any SEO issues. I do think trickery ultimately will hurt. But it&#8217;s hardly, yet, a world in which simple good practices for the users &#8212; journalistic, informational, community even technological &#8212; lead to the best search engine results.</p>
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		<title>By: SearchCap: La semana en search 7 julio - 13 julio &#124; Search Engine Land en Español</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-379184</link>
		<dc:creator>SearchCap: La semana en search 7 julio - 13 julio &#124; Search Engine Land en Español</dc:creator>
		<pubDate>Mon, 14 Jul 2008 14:55:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-379184</guid>
		<description>[...] ¿El fin del SEO? Jeff Jarvis opina, original en inglés aquí. [...]</description>
		<content:encoded><![CDATA[<p>[...] ¿El fin del SEO? Jeff Jarvis opina, original en inglés aquí. [...]</p>
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		<title>By: links for 2008-07-11 &#171; David Black</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-378997</link>
		<dc:creator>links for 2008-07-11 &#171; David Black</dc:creator>
		<pubDate>Fri, 11 Jul 2008 02:35:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-378997</guid>
		<description>[...] The end of SEO? - BuzzMachine &#8220;Since last year, it has been using our search history, if we allow, to improve our searches&#8230; So does SEO get replaced by people?&#8221; (tags: internet search marketing seo) [...]</description>
		<content:encoded><![CDATA[<p>[...] The end of SEO? &#8211; BuzzMachine &#8220;Since last year, it has been using our search history, if we allow, to improve our searches&#8230; So does SEO get replaced by people?&#8221; (tags: internet search marketing seo) [...]</p>
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		<title>By: Pittsburgh SEO</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-378963</link>
		<dc:creator>Pittsburgh SEO</dc:creator>
		<pubDate>Thu, 10 Jul 2008 18:48:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-378963</guid>
		<description>I think SEO will always have a place as long as there are search engines. The way we conduct our optimization and our goals for optimizing may change but it will remain. I could see things shifting more towards content being very heavy in importance and I don&#039;t think local search results would be that bad. If we have more local result it would make it easier for search engine users to find local businesses they might be searching for and it might make it easier to do SEO for local companies wanting to get a piece of a general search term - for example searching for &quot;dog kennels&quot; would return local results too.</description>
		<content:encoded><![CDATA[<p>I think SEO will always have a place as long as there are search engines. The way we conduct our optimization and our goals for optimizing may change but it will remain. I could see things shifting more towards content being very heavy in importance and I don&#8217;t think local search results would be that bad. If we have more local result it would make it easier for search engine users to find local businesses they might be searching for and it might make it easier to do SEO for local companies wanting to get a piece of a general search term &#8211; for example searching for &#8220;dog kennels&#8221; would return local results too.</p>
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		<title>By: Jonathan Belisle</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-378890</link>
		<dc:creator>Jonathan Belisle</dc:creator>
		<pubDate>Wed, 09 Jul 2008 18:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-378890</guid>
		<description>Networks, by their mere existence, are not liberating; They exercise novel forms of control that operate at a level that is anonymous and non-human (Material).

Read  The Exploit by:   Alexander R. Galloway and Eugene Thacker.

Its either we choose the provisional response from a Determinist Argument and so we can hope for universality and ubiquity..... Or we choose the provisional response from a Nominalist Argument and we then can hope for more occultism and cryptography.</description>
		<content:encoded><![CDATA[<p>Networks, by their mere existence, are not liberating; They exercise novel forms of control that operate at a level that is anonymous and non-human (Material).</p>
<p>Read  The Exploit by:   Alexander R. Galloway and Eugene Thacker.</p>
<p>Its either we choose the provisional response from a Determinist Argument and so we can hope for universality and ubiquity&#8230;.. Or we choose the provisional response from a Nominalist Argument and we then can hope for more occultism and cryptography.</p>
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	<item>
		<title>By: Slewfootsnoop</title>
		<link>http://www.buzzmachine.com/2008/07/07/the-end-of-seo/#comment-378885</link>
		<dc:creator>Slewfootsnoop</dc:creator>
		<pubDate>Wed, 09 Jul 2008 16:34:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3720#comment-378885</guid>
		<description>Speaking as another non-SEO type, I&#039;ve just taken a look at the SEMPO site - is it fair to say this is the main body representing SEO professionals out there?

I only ask as I&#039;ve never heard of them. And having looked through their site, they look more like an advocacy group, rather than a typical professional body.

Would it be possible for them to develop guidelines, recognised professional qualifications, a means of accountability and the like?

Basically, until SEO is professionalised in the same way traditional jobs are, and their professional body is given teeth like most other professional associations have, the public will surely continue to be confused around SEO.</description>
		<content:encoded><![CDATA[<p>Speaking as another non-SEO type, I&#8217;ve just taken a look at the SEMPO site &#8211; is it fair to say this is the main body representing SEO professionals out there?</p>
<p>I only ask as I&#8217;ve never heard of them. And having looked through their site, they look more like an advocacy group, rather than a typical professional body.</p>
<p>Would it be possible for them to develop guidelines, recognised professional qualifications, a means of accountability and the like?</p>
<p>Basically, until SEO is professionalised in the same way traditional jobs are, and their professional body is given teeth like most other professional associations have, the public will surely continue to be confused around SEO.</p>
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