Comments on: Soundbites R Us http://www.buzzmachine.com/2008/08/05/soundbites-r-us/ by Jeff Jarvis Fri, 10 Feb 2012 09:12:43 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: BW http://www.buzzmachine.com/2008/08/05/soundbites-r-us/#comment-380300 BW Wed, 06 Aug 2008 16:51:16 +0000 http://www.buzzmachine.com/?p=3770#comment-380300 I would never in any way defend Myspace or say anything about how good it is because most of its members' pages are just a mess. But to say that it's "fading fast" or "gone entirely?" That's a little over the top. TV execs will probably find themselves in the same boat as the newspapers soon, and they're being warned early, like newspapers, and are trying not to pay attention, like newspapers... I would never in any way defend Myspace or say anything about how good it is because most of its members’ pages are just a mess. But to say that it’s “fading fast” or “gone entirely?” That’s a little over the top.
TV execs will probably find themselves in the same boat as the newspapers soon, and they’re being warned early, like newspapers, and are trying not to pay attention, like newspapers…

]]> By: Christopher Batty http://www.buzzmachine.com/2008/08/05/soundbites-r-us/#comment-380297 Christopher Batty Wed, 06 Aug 2008 15:28:51 +0000 http://www.buzzmachine.com/?p=3770#comment-380297 We're not all a bunch of jokers here Jeff! :-) Incidentally, that video is of the "cat man" on Mallory Sq in Key West. I have family there and we've known him for years. So, for me, a little something special did happen between my ears and would have been a nice time to sell me something I didn't know I needed or wanted. Now, if you could target to that.... We’re not all a bunch of jokers here Jeff! :-)

Incidentally, that video is of the “cat man” on Mallory Sq in Key West. I have family there and we’ve known him for years. So, for me, a little something special did happen between my ears and would have been a nice time to sell me something I didn’t know I needed or wanted. Now, if you could target to that….

]]> By: Jeff Jarvis http://www.buzzmachine.com/2008/08/05/soundbites-r-us/#comment-380272 Jeff Jarvis Tue, 05 Aug 2008 21:47:00 +0000 http://www.buzzmachine.com/?p=3770#comment-380272 Christopher, If only you could hear the 10 minutes vs. the 10 seconds that gets online. In the meantime, take the fucking joke. You work at Gawker, ferchrissakes! Christopher,

If only you could hear the 10 minutes vs. the 10 seconds that gets online.

In the meantime, take the fucking joke. You work at Gawker, ferchrissakes!

]]> By: Christopher Batty http://www.buzzmachine.com/2008/08/05/soundbites-r-us/#comment-380271 Christopher Batty Tue, 05 Aug 2008 21:07:36 +0000 http://www.buzzmachine.com/?p=3770#comment-380271 Hey Jeff, I think you're missing the point. Very often the objection to content quality is really a polite and / or inarticulate way of saying 'there isn't any brand equity there'. The same exact person is not as valuable in every context and in some contexts he's not valuable at all. Yes, everything is media. But not everything is a good brand vehicle. The Super Bowl isn't just an efficient way to reach alot of people at once. Its a shared cultural experience that creates a unique marketing opportunity. Could I take my client to a high school game and bend his ear about Gawker? Sure. Then why do I spend ten grand to take him to the Super Bowl to bend his ear about Gawker? Hmmm... When mySpace was still a cultural phenom, this marketing oppty existed. It is now fading fast or gone entirely and they need to get busy building the time worn components of every successful branding platform, I'm speaking about content specifically. Targeting is a tiny little cherry on top. Targeting doesn't make me feel anything -- except like I'm being stalked. I'll confess, I get bored listening to people that couldn't sell water in the desert talk about what makes people buy. Hey Jeff, I think you’re missing the point. Very often the objection to content quality is really a polite and / or inarticulate way of saying ‘there isn’t any brand equity there’. The same exact person is not as valuable in every context and in some contexts he’s not valuable at all. Yes, everything is media. But not everything is a good brand vehicle.

The Super Bowl isn’t just an efficient way to reach alot of people at once. Its a shared cultural experience that creates a unique marketing opportunity. Could I take my client to a high school game and bend his ear about Gawker? Sure. Then why do I spend ten grand to take him to the Super Bowl to bend his ear about Gawker? Hmmm…

When mySpace was still a cultural phenom, this marketing oppty existed. It is now fading fast or gone entirely and they need to get busy building the time worn components of every successful branding platform, I’m speaking about content specifically. Targeting is a tiny little cherry on top.

Targeting doesn’t make me feel anything — except like I’m being stalked.

I’ll confess, I get bored listening to people that couldn’t sell water in the desert talk about what makes people buy.

]]> By: Zac Echola http://www.buzzmachine.com/2008/08/05/soundbites-r-us/#comment-380263 Zac Echola Tue, 05 Aug 2008 16:36:46 +0000 http://www.buzzmachine.com/?p=3770#comment-380263 For what it's worth, I was more interested in the American Apparel Going Green ad than the video. ;) For what it’s worth, I was more interested in the American Apparel Going Green ad than the video. ;)

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