Just saw the Esquire eInk cover. BFD. All it does is bring the blinking banner add to paper. What will they think of next? Radio ads that play when you open The New Yorker?
This entry was posted on Wednesday, September 10th, 2008 at 8:21 am and was tagged eink, print.
The reason this is a BFD is not because it is a ground breaking use of the technology in a presentation or design sense, but because of the operational challenge it presented – because of the valuable supply-chain information it generated. Sure it’s ugly, underwhelming, and a bit annoying – but most initial attempts at technological innovation are.
I’ll quote Derek Powazek: “I can’t imagine how much time and money it cost just for a physical magazine to implement the blink tag.”
@Michael – The “operational challenge, valuable supply-chain” reasoning may be nice, but the magazine’s editor has spent the past month hyping another message that implies this is is the “future” of magazines. It’s no more valuable than scratch and sniff.
Definitely not anything to get excited about. I do hope this leads to something more akin to “digital pages” that receive wireless updates during the day, with text, photo and video that changes by the hour.
Every new development has to start somewhere…
The reason this is a BFD is not because it is a ground breaking use of the technology in a presentation or design sense, but because of the operational challenge it presented – because of the valuable supply-chain information it generated. Sure it’s ugly, underwhelming, and a bit annoying – but most initial attempts at technological innovation are.
Goddam Luddite! The Web is dead, blinking magazines are the future!
I’ll quote Derek Powazek: “I can’t imagine how much time and money it cost just for a physical magazine to implement the blink tag.”
@Michael – The “operational challenge, valuable supply-chain” reasoning may be nice, but the magazine’s editor has spent the past month hyping another message that implies this is is the “future” of magazines. It’s no more valuable than scratch and sniff.
Definitely not anything to get excited about. I do hope this leads to something more akin to “digital pages” that receive wireless updates during the day, with text, photo and video that changes by the hour.
Every new development has to start somewhere…