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	<title>Comments on: Guardian column: The Google economy</title>
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	<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: INFO Kappa &#187; Esentialul despre cautarea pe Internet IK 328</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-423260</link>
		<dc:creator>INFO Kappa &#187; Esentialul despre cautarea pe Internet IK 328</dc:creator>
		<pubDate>Tue, 31 Aug 2010 18:21:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-423260</guid>
		<description>[...] Google defineste economia- oarecum:http://www.buzzmachine.com:80/ [...]</description>
		<content:encoded><![CDATA[<p>[...] Google defineste economia- oarecum:http://www.buzzmachine.com:80/ [...]</p>
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		<title>By: Ken Reese</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-391014</link>
		<dc:creator>Ken Reese</dc:creator>
		<pubDate>Wed, 25 Feb 2009 01:00:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-391014</guid>
		<description>Fixing the Economy:
Government bailouts, tax refunds, mortgage buyouts, company bailouts have we gone nuts?  Two things need to be done to put the economy on track, it’s obvious and it’s simple.  1) Provide mortgages to qualified individuals at 3%, and 2) Provide jobs for those people willing to work.  That’s the two things needed to stimulate the economy, not a tax cut, not a buyout, nor a giveaway.  This approach will not drive inflation and has fiscal responsibility.  Employees will pay taxes on the money they earn and mortgages will provide a return for the tax payer.

Mortgages: The federal government should provide a mortgage at 3% to anyone who can qualify.  Whether a person has kept up with their payments or not, whether it’s a new home or a refinance; if a person can qualify then they should be able to get a mortgage.  That’s fair for everyone.  If you can not qualify for a loan then you do not get a mortgage.  (If you lost your job, we will talk about that next.)  Those mortgages should be made available through Ginnie Mae and Freddie Mac.  We do not need to bailout a single bank, nor give them money and say “please” loan this money to people and “please” do not pay yourself a bonus.  With 3% mortgages available from Ginnie Mae and Freddie Mac, banks will have to reduce their rates to stay in business.  If you bought a house that you can not afford then too bad.  If the bank loaned you money to buy the house when it should not have, then too bad for the bank.  Deposits are insured, if the bank fails who really looses except its shareholders.
Jobs:  Knowing you may be unemployed means you do not spend money unless you have to.  If a person knows he will have a job then he is willing to spend money; buy a car, go out for dinner, whatever...  Anyone who wants a job should be able to get one.  That doesn’t mean that you can’t get fired.  If you are a druggy, or you don’t show up for work, or you goof off, you can be fired.  Where do the jobs come from?  We need to improve our infrastructure.  Roads need repair, bridges replaced, power lines updated.  This work needs to be done and the federal government needs to use the stimulus package for this task. It worked during the depression, it will work today.</description>
		<content:encoded><![CDATA[<p>Fixing the Economy:<br />
Government bailouts, tax refunds, mortgage buyouts, company bailouts have we gone nuts?  Two things need to be done to put the economy on track, it’s obvious and it’s simple.  1) Provide mortgages to qualified individuals at 3%, and 2) Provide jobs for those people willing to work.  That’s the two things needed to stimulate the economy, not a tax cut, not a buyout, nor a giveaway.  This approach will not drive inflation and has fiscal responsibility.  Employees will pay taxes on the money they earn and mortgages will provide a return for the tax payer.</p>
<p>Mortgages: The federal government should provide a mortgage at 3% to anyone who can qualify.  Whether a person has kept up with their payments or not, whether it’s a new home or a refinance; if a person can qualify then they should be able to get a mortgage.  That’s fair for everyone.  If you can not qualify for a loan then you do not get a mortgage.  (If you lost your job, we will talk about that next.)  Those mortgages should be made available through Ginnie Mae and Freddie Mac.  We do not need to bailout a single bank, nor give them money and say “please” loan this money to people and “please” do not pay yourself a bonus.  With 3% mortgages available from Ginnie Mae and Freddie Mac, banks will have to reduce their rates to stay in business.  If you bought a house that you can not afford then too bad.  If the bank loaned you money to buy the house when it should not have, then too bad for the bank.  Deposits are insured, if the bank fails who really looses except its shareholders.<br />
Jobs:  Knowing you may be unemployed means you do not spend money unless you have to.  If a person knows he will have a job then he is willing to spend money; buy a car, go out for dinner, whatever&#8230;  Anyone who wants a job should be able to get one.  That doesn’t mean that you can’t get fired.  If you are a druggy, or you don’t show up for work, or you goof off, you can be fired.  Where do the jobs come from?  We need to improve our infrastructure.  Roads need repair, bridges replaced, power lines updated.  This work needs to be done and the federal government needs to use the stimulus package for this task. It worked during the depression, it will work today.</p>
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		<title>By: &#8220;Innovation&#8221; is Dead. &#8220;Transformation&#8221; is the Next Key Concept for 2009 &#171; Innovation 2.0 and&#8230;</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-390152</link>
		<dc:creator>&#8220;Innovation&#8221; is Dead. &#8220;Transformation&#8221; is the Next Key Concept for 2009 &#171; Innovation 2.0 and&#8230;</dc:creator>
		<pubDate>Mon, 02 Feb 2009 10:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-390152</guid>
		<description>[...] presidents still have edifice-complexes, which is why so many of them are getting the boot). Check out Jeff Jarvis’ new book, What Would Google Do, on platforms and [...]</description>
		<content:encoded><![CDATA[<p>[...] presidents still have edifice-complexes, which is why so many of them are getting the boot). Check out Jeff Jarvis’ new book, What Would Google Do, on platforms and [...]</p>
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		<title>By: What Would Google Do? &#124; native</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-389865</link>
		<dc:creator>What Would Google Do? &#124; native</dc:creator>
		<pubDate>Tue, 27 Jan 2009 17:05:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-389865</guid>
		<description>[...] you&#8217;re looking for more detail from Jarvis, read The Google Economy and The Imperatives of the Link [...]</description>
		<content:encoded><![CDATA[<p>[...] you&#8217;re looking for more detail from Jarvis, read The Google Economy and The Imperatives of the Link [...]</p>
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		<title>By: manu prasad &#187; Twitt&#8230;er, pay?</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-389567</link>
		<dc:creator>manu prasad &#187; Twitt&#8230;er, pay?</dc:creator>
		<pubDate>Mon, 19 Jan 2009 08:14:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-389567</guid>
		<description>[...] some learnt to monetise, and Google learnt it so well (hell, without content!!), that it built a Google economy, which I agree, might be an inevitable future. But while the &#8216;customers get everything for [...]</description>
		<content:encoded><![CDATA[<p>[...] some learnt to monetise, and Google learnt it so well (hell, without content!!), that it built a Google economy, which I agree, might be an inevitable future. But while the &#8216;customers get everything for [...]</p>
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		<title>By: goit</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-389325</link>
		<dc:creator>goit</dc:creator>
		<pubDate>Tue, 13 Jan 2009 01:27:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-389325</guid>
		<description>Yes you are right we need the business of doing stuff besides searching the net. We are also heading to an era where distance becomes doesn&#039;t matter any more as a result there are a lot of transitions going on. 
Quite a lot of jobs are being done in office with a computer these days; working from home in pajamas becomes increasingly more and more a reality. Implication: office environment is less relevant, less commuting (less interest to have a vehicle), more and more robots or such a kind of automated machines to actually perform the labor work (robots help soldiers in a war battle field; intelligent agriculture specific machines can grow foods by monitoring the weather and soil condition)…. 
A virtual office (a network of co-workers to run a business efficiently by using nothing other than online communication technologies: taken from wikipedia) that we never heard of such a term some time back is a very common term now days. Implications: no need to have a physical office building that can accommodate the employees, no need to build business buildings, infrastructures…</description>
		<content:encoded><![CDATA[<p>Yes you are right we need the business of doing stuff besides searching the net. We are also heading to an era where distance becomes doesn&#8217;t matter any more as a result there are a lot of transitions going on.<br />
Quite a lot of jobs are being done in office with a computer these days; working from home in pajamas becomes increasingly more and more a reality. Implication: office environment is less relevant, less commuting (less interest to have a vehicle), more and more robots or such a kind of automated machines to actually perform the labor work (robots help soldiers in a war battle field; intelligent agriculture specific machines can grow foods by monitoring the weather and soil condition)….<br />
A virtual office (a network of co-workers to run a business efficiently by using nothing other than online communication technologies: taken from wikipedia) that we never heard of such a term some time back is a very common term now days. Implications: no need to have a physical office building that can accommodate the employees, no need to build business buildings, infrastructures…</p>
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		<title>By: Marc Rapp</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-388849</link>
		<dc:creator>Marc Rapp</dc:creator>
		<pubDate>Mon, 05 Jan 2009 00:08:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-388849</guid>
		<description>Great post. For the sake of those nay-sayers,

&lt;i&gt;“Who wants to be in the business of stuff any more – building cars, printing newspapers, selling CDs, growing food?”&lt;/i&gt;

There is a lot of &lt;i&gt;stuff&lt;/i&gt; used to distribute other &lt;i&gt;stuff&lt;/i&gt;, and most of it waste.

I believe that the retail space will change and evolve, but old economies–despite being introduced to new societies as &lt;i&gt;new&lt;/i&gt;, have already been leveraged by many of the tools used on and through systems like Google. The internet is one big operating system with thousands of programs on it. And fortunately, none of this OS is device or OS dependent.

When you allow someone the opportunity to learn something at their own leisure and pace, you will find that most take the initiative. This is exactly why we&#039;re seeing old process and systems change. Its interesting reading the comments of those who truly believe that commodities are tangibles.</description>
		<content:encoded><![CDATA[<p>Great post. For the sake of those nay-sayers,</p>
<p><i>“Who wants to be in the business of stuff any more – building cars, printing newspapers, selling CDs, growing food?”</i></p>
<p>There is a lot of <i>stuff</i> used to distribute other <i>stuff</i>, and most of it waste.</p>
<p>I believe that the retail space will change and evolve, but old economies–despite being introduced to new societies as <i>new</i>, have already been leveraged by many of the tools used on and through systems like Google. The internet is one big operating system with thousands of programs on it. And fortunately, none of this OS is device or OS dependent.</p>
<p>When you allow someone the opportunity to learn something at their own leisure and pace, you will find that most take the initiative. This is exactly why we&#8217;re seeing old process and systems change. Its interesting reading the comments of those who truly believe that commodities are tangibles.</p>
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		<title>By: G.May</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-388188</link>
		<dc:creator>G.May</dc:creator>
		<pubDate>Fri, 26 Dec 2008 21:42:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-388188</guid>
		<description>Fundamentally flawed premise, as already pointed out in the first post.

Google is a piece of a very large pie.  Large corporate entities will continue to do the same thing they always have to survive - adapt or fail.

Considering the average consumer&#039;s need for one stop shopping both in reality and the virtual world, once these large entities adapt to that, you&#039;ll see more of the same ol&#039; same ol&#039; when you get right down to it.  Business models will have the same fundamental chassis and engine with a sleek new body.</description>
		<content:encoded><![CDATA[<p>Fundamentally flawed premise, as already pointed out in the first post.</p>
<p>Google is a piece of a very large pie.  Large corporate entities will continue to do the same thing they always have to survive &#8211; adapt or fail.</p>
<p>Considering the average consumer&#8217;s need for one stop shopping both in reality and the virtual world, once these large entities adapt to that, you&#8217;ll see more of the same ol&#8217; same ol&#8217; when you get right down to it.  Business models will have the same fundamental chassis and engine with a sleek new body.</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; It&#8217;s not just an era; it&#8217;s a new world order</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-388180</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; It&#8217;s not just an era; it&#8217;s a new world order</dc:creator>
		<pubDate>Fri, 26 Dec 2008 20:38:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-388180</guid>
		<description>[...] also argued in a recent Guardian column that not only will specific industries be overtaken by this change but so will the structure of the [...]</description>
		<content:encoded><![CDATA[<p>[...] also argued in a recent Guardian column that not only will specific industries be overtaken by this change but so will the structure of the [...]</p>
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		<title>By: dave</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385943</link>
		<dc:creator>dave</dc:creator>
		<pubDate>Sat, 22 Nov 2008 22:51:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385943</guid>
		<description>Interesting points. Smells a little of digital fundamentalism. Forget google - the bigger the empire, the bigger the company the harder they fall- big is the new dead. Sure like the US, Google has contributed to the best and worst of capitalism but they are both throwaway corporate evolutionary stepping stones. The exciting thing is whats next.</description>
		<content:encoded><![CDATA[<p>Interesting points. Smells a little of digital fundamentalism. Forget google &#8211; the bigger the empire, the bigger the company the harder they fall- big is the new dead. Sure like the US, Google has contributed to the best and worst of capitalism but they are both throwaway corporate evolutionary stepping stones. The exciting thing is whats next.</p>
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		<title>By: Michael Josefowicz</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385930</link>
		<dc:creator>Michael Josefowicz</dc:creator>
		<pubDate>Sat, 22 Nov 2008 16:24:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385930</guid>
		<description>My take is that you have it half right. 
Google in information space. WalMart and Ikea in physical space.  
 It&#039;s a google mart economy. http://googlemarteconomy.blogspot.com/

As for information space and physical space. http://sellingprint.blogspot.com/2008/11/place-of-print.html</description>
		<content:encoded><![CDATA[<p>My take is that you have it half right.<br />
Google in information space. WalMart and Ikea in physical space.<br />
 It&#8217;s a google mart economy. <a href="http://googlemarteconomy.blogspot.com/" rel="nofollow">http://googlemarteconomy.blogspot.com/</a></p>
<p>As for information space and physical space. <a href="http://sellingprint.blogspot.com/2008/11/place-of-print.html" rel="nofollow">http://sellingprint.blogspot.com/2008/11/place-of-print.html</a></p>
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		<title>By: The search for Twollars &#124; brants</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385873</link>
		<dc:creator>The search for Twollars &#124; brants</dc:creator>
		<pubDate>Fri, 21 Nov 2008 03:39:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385873</guid>
		<description>[...] some learnt to monetise, and Google learnt it so well (hell, without content!!), that it built a Google economy, which I agree, might be an inevitable future. But while the &#8216;customers get everything for [...]</description>
		<content:encoded><![CDATA[<p>[...] some learnt to monetise, and Google learnt it so well (hell, without content!!), that it built a Google economy, which I agree, might be an inevitable future. But while the &#8216;customers get everything for [...]</p>
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		<title>By: Dr BLT</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385835</link>
		<dc:creator>Dr BLT</dc:creator>
		<pubDate>Wed, 19 Nov 2008 23:56:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385835</guid>
		<description>As the song linked below suggest, it&#039;s going to be a...

Long Road to Christmas
Dr BLT
words and music by Dr BLT copyright 2008
http://www.drblt.net/music/LongRoadDemo2.mp3 
Snow. 

By the way, this song about the impact of the economy on the prospect of Christmas is from the forthcoming CD, Ice and Snow:
http://www.drblt.net</description>
		<content:encoded><![CDATA[<p>As the song linked below suggest, it&#8217;s going to be a&#8230;</p>
<p>Long Road to Christmas<br />
Dr BLT<br />
words and music by Dr BLT copyright 2008<br />
<a href="http://www.drblt.net/music/LongRoadDemo2.mp3" rel="nofollow">http://www.drblt.net/music/LongRoadDemo2.mp3</a><br />
Snow. </p>
<p>By the way, this song about the impact of the economy on the prospect of Christmas is from the forthcoming CD, Ice and Snow:<br />
<a href="http://www.drblt.net" rel="nofollow">http://www.drblt.net</a></p>
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		<title>By: 100+ Tools and Resources For Making Money Online &#124; Host in the Shell</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385770</link>
		<dc:creator>100+ Tools and Resources For Making Money Online &#124; Host in the Shell</dc:creator>
		<pubDate>Tue, 18 Nov 2008 19:42:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385770</guid>
		<description>[...] BuzzMachine Â» Blog Archive Â» Guardian column: The Google economy [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine Â» Blog Archive Â» Guardian column: The Google economy [...]</p>
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		<title>By: Hullabamoo</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385766</link>
		<dc:creator>Hullabamoo</dc:creator>
		<pubDate>Tue, 18 Nov 2008 17:35:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385766</guid>
		<description>&quot;Who wants to be in the business of stuff any more – building cars, printing newspapers, selling CDs, growing food?”

The answer: SMEs, and many Fortune 500 companies, along with many rapidly expanding economies (putting the recession aside for a moment). 

In your own words, I think you &#039;miss sight of the small economy&#039;. And does anyone other than Eric Schmidt actually believe Google&#039;s &#039;do no evil&#039; mantra anymore?</description>
		<content:encoded><![CDATA[<p>&#8220;Who wants to be in the business of stuff any more – building cars, printing newspapers, selling CDs, growing food?”</p>
<p>The answer: SMEs, and many Fortune 500 companies, along with many rapidly expanding economies (putting the recession aside for a moment). </p>
<p>In your own words, I think you &#8216;miss sight of the small economy&#8217;. And does anyone other than Eric Schmidt actually believe Google&#8217;s &#8216;do no evil&#8217; mantra anymore?</p>
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		<title>By: loan modification blog &#187; Blog Archive &#187; loan modification</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385733</link>
		<dc:creator>loan modification blog &#187; Blog Archive &#187; loan modification</dc:creator>
		<pubDate>Tue, 18 Nov 2008 03:46:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385733</guid>
		<description>[...] Guardian column: The Google economy [...]</description>
		<content:encoded><![CDATA[<p>[...] Guardian column: The Google economy [...]</p>
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		<title>By: Daniel Tunkelang</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385707</link>
		<dc:creator>Daniel Tunkelang</dc:creator>
		<pubDate>Mon, 17 Nov 2008 18:05:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385707</guid>
		<description>Jeff, with all respect, you need to go easy on the kool-aid! Google is the antithesis of transparency. So, to the extent that we can generalize from Google&#039;s--and perhaps Apple&#039;s--success, the moral is that transparency is unnecessary and perhaps even undesirable to achieve success. As for not wanting to be in the business of stuff, that&#039;s a double-edged sword, as you hint at in your acknowledgment that Google&#039;s value proposition is a derivative--or even a second derivative. As we know from financial markets, derivatives offer the potential high rewards, but also high risks.</description>
		<content:encoded><![CDATA[<p>Jeff, with all respect, you need to go easy on the kool-aid! Google is the antithesis of transparency. So, to the extent that we can generalize from Google&#8217;s&#8211;and perhaps Apple&#8217;s&#8211;success, the moral is that transparency is unnecessary and perhaps even undesirable to achieve success. As for not wanting to be in the business of stuff, that&#8217;s a double-edged sword, as you hint at in your acknowledgment that Google&#8217;s value proposition is a derivative&#8211;or even a second derivative. As we know from financial markets, derivatives offer the potential high rewards, but also high risks.</p>
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		<title>By: Dean</title>
		<link>http://www.buzzmachine.com/2008/11/17/guardian-column-the-google-economy/#comment-385697</link>
		<dc:creator>Dean</dc:creator>
		<pubDate>Mon, 17 Nov 2008 14:08:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=3871#comment-385697</guid>
		<description>&quot;Who wants to be in the business of stuff any more – building cars, printing newspapers, selling CDs, growing food?&quot;

Someone will still need to do this ... and it will be crucial.  Perhaps Google can be a tool to help with production because we still need stuff and always will.  We won&#039;t be able to exist by searching the net alone.</description>
		<content:encoded><![CDATA[<p>&#8220;Who wants to be in the business of stuff any more – building cars, printing newspapers, selling CDs, growing food?&#8221;</p>
<p>Someone will still need to do this &#8230; and it will be crucial.  Perhaps Google can be a tool to help with production because we still need stuff and always will.  We won&#8217;t be able to exist by searching the net alone.</p>
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