What Would Google Do?

What Would Google Do? is a month away. I know you’re not counting the days, but I am.

wwgd_jackeytHere’s its web home, where you can preorder the book (thanks in advance) from Amazon, Barnes & Noble, Borders, or Powells. Here’s its Facebook page, where the discussion will continue, I hope. As a hoot, the publisher (Collins) made a CafePress store, where you can order WWGD? buttons, mugs, and T-shirt (I’m holding out for hats and bumperstickers). There’ll be an audiobook (for which I tortured the producers reading at three times normal human speed; they had to find 100 nice ways to tell me to slow down), an electronic book, a V-book (an E-book with video), a Kindle version, and a video version. I’ll soon be posting WWGD?: The PowerPoint for free. The publisher also plans to put up pieces of the book for free; more on that later.

The book just got a blog review
from bookseller and author Drew Goodman: “The scariest chapter for me, was when Jarvis re-imagined the book publishing and selling business. I work in a bookstore. I write books. As an author, you write books and hope people like your words enough to pay for them. As a bookseller, you help people find authors that appeal to them so that they will buy the books from your bookstore. What if my livelihood were suddenly changed by an influx of free books on the Internet, or offering only ebooks. Is this such a bad thing, Jarvis asks. I began the chapter by screaming “Yes.” I ended the chapter by realizing that the Internet actually helps my business, both in writing and selling books.”

I couldn’t wish for a better response. (If only they were all like that.)

So far, I have one trip scheduled to California for the book. When and if other events are scheduled, I’ll update the book pages.

Pardon the hype. I’ll try to keep it to a minimum (though your idea of minimum and mine may be slightly different). Now we return to our regularly scheduled snark.

: LATER: Here’s the publisher’s official page for the book and a post on the new Collins Backstage blog. And, for amusement, they put up a countdown widget:

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22 Responses to “What Would Google Do?”

  1. “Pardon the hype. I’ll try to keep it to a minimum ”

    Hey, how much do we pay for reading this blog anyway?

    Pimp that book. Hype it shamelessly.

  2. David Brain says:

    Absolutley . . . . you have to hype your own book

  3. ouali says:

    could you send us some sample to promote it in our search marketing congress ?

    cheers
    ouali

  4. [...] 7:56 PM’ por Luis Santos “What would Google do?”, o livro do abrasivo Jeff Jarvis é posto à venda dentro de cerca de 20 dias mas há já [...]

  5. [...] del denominado infotaiment, Jeff Jarvis, quien acaba de lanzar su primer libro bajo el nombre de What would Google do?, reflexiona sobre la denominada ‘Generación G’ y cómo ésta ha innovado y ha asumido [...]

  6. [...] read Jeff Jarvis’ blog Buzzmachine nearly everyday and just finished his latest book, What Would Google Do?  Among a number of interesting concepts he really stresses the need for an open line of [...]

  7. [...] 2. Richard Edelman takes on Jeff Jarvis with We will prove you wrong. Here, he debunks the PR myths laid out by Jarvis in his new book  What would Google Do? [...]

  8. [...] A recent post concerned yet another journalist, Jeff Jarvis  in this case, who in his new book questions the motives of public relations people because we are paid by clients and employers. [...]

  9. [...] The gist: So we have an ecosystem of abundant code and scarce imagination about how to make money on top of it. If that imagination were not scarce, we wouldn’t need Nicholas Carr to explain utilities in clouds with The Big Switch, or Jeff Jarvis to explain how big companies get clues, in What Would Google Do? [...]

  10. [...] So we have an ecosystem of abundant code and scarce imagination about how to make money on top of it. If that imagination were not scarce, we wouldn’t need Nicholas Carr to explain utilities in clouds with The Big Switch, or Jeff Jarvis to explain how big companies get clues, in What Would Google Do? [...]

  11. [...] Would Google Do? The past few days i have been reading the book What Would Google Do by Jeff Jarvis and i was [...]

  12. [...] brilliant book by Jeff Jarvis, What Would Google Do?, explains some of the simple steps that can be taken during the design process.  Our web design [...]

  13. Harpagan says:

    I’ve just finished reading your book. It’s awesome. I haven’t bought any book for ages and I must admit that at first I downloaded your book for free (pardon…I just couldn’t know what it’s like before and I couldn’t resist when some guy linked to it). It’s so good that I decided to buy it afterwards just to give it a credit. I’ve never read your blog but I feel like I am going to- well done.

  14. [...] Und wundere mich immer, warum es nie Kritik an Jeff Jarvis und seiner handlungsleitenden Maxime: „What would google do“ (implizit: do what google would do) gibt. Wie kann ein Quasi-Monopolist wie Google zur Share [...]

  15. Matt Jasper says:

    Dear Mr. Jarvis,

    I’ve just finished your book and I got really inspired.

    I am sure that you will hear from me soon.
    As you discribed in your book, I will ask my visitors how they would like to have the services, their services.

    I have this great plan!!!!

    I have a management degree, but I know the the real knowledge comes from experience.

    Reading your book was a great experiece and I will use this knowledge to complete my own.

    This MUST be succesful.

    I recommend everyone to read this book. Wether your are in the internet business or not.

    Thanks for writing this book.

    Best regards,

    Matt Jasper
    The Netherlands.

  16. [...] thought and making sense of the world does not lie in the crowd: also see Jeff Jarvis’s What would Google do? where he gets over-excited by the always understood “insight” that marketing is based [...]

  17. Evan Islam says:

    Hello Professor,
    I’m done listening to the audio book for the 2nd time, lol. Lets face it, it’s not very often we get good books about technology and motivated at the same time.

    I’m so moved that I’m advertising your book. I posted a review on my personal site. http://www.evanislam.com/reviews/What-Would-Google-Do.html

    Took your video and image… I’m recommend it to most geeks I know. fantastic book. Very educational and motivational.

    Best wishes,
    Evan

  18. [...] Mutter delivers answers, Jeff Jarvis asks “What Would Google Do?” Based on Jarvis’ book, it’s safe to assume that Google would not deploy the kind of [...]

  19. Wondering, North of Dallas says:

    Now that you have articulated so well how various industries could be more Google like, are there any examples of Google like restaurants or shops or so forth?

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