Comments on: Blurb! http://www.buzzmachine.com/2009/01/05/blurb/ by Jeff Jarvis Fri, 10 Feb 2012 04:31:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Michael P. Scott http://www.buzzmachine.com/2009/01/05/blurb/#comment-389090 Michael P. Scott Fri, 09 Jan 2009 03:25:42 +0000 http://www.buzzmachine.com/?p=3970#comment-389090 I've been hanging out with healthcare PR and marketing folks for decades and they've never listened to my mantra about how to do marketing in our business right: Develop products and services people want and need and give it to them at a price both of you can afford. Craig's definition, of course, by virtue of his success will be better known, but I said it among the first. And the marketing people responded, immediately: No margin: no mission. (Which is the corollary to my point of view: No mission: no margin.) It ain't gonna get fixed in MY lifetime, I can assure you of that. Mike I’ve been hanging out with healthcare PR and marketing folks for decades and they’ve never listened to my mantra about how to do marketing in our business right:

Develop products and services people want and need and give it to them at a price both of you can afford.

Craig’s definition, of course, by virtue of his success will be better known, but I said it among the first.

And the marketing people responded, immediately: No margin: no mission.

(Which is the corollary to my point of view: No mission: no margin.) It ain’t gonna get fixed in MY lifetime, I can assure you of that.

Mike

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