Have to love this: English atheists – upset over an inflammatory (in many senses of the word) ad campaign on buses to warn nonbelievers of the hellfire of damnation – used the internet to raise money to buy ads on those same buses to assure the public that there’s probably no God, so “now stop worrying and enjoy your life.” They used the Guardian’s Comment is Free to kick off the campaign and hoped to raise 5,500 pounds but ended up raising 135,000. It’s very MoveOn: using the web to organize and raise money and then use old media.
: LATER: Just as I posted this, I saw that the Times of New York covered the story, giving the atheists even more bang for their buck.
All I learned was that British atheists are highly sensitive and have way too much time on their hands. Like you, Jeff.
Jeff,
to engage in discussion about the question: what will change the world? The question was asked and answered by over 100 of the brightest on Edge.org (it is not a blog) so I have summarised their views on my blog. One answer is ‘social media literacy’ – and I wonder what you think?
Completely off-topic, but since I don’t ‘tweet’, I have taken the ‘old-fashioned’ option of commenting on a few of my favourite blogs (and you are on the list
I think you will like (to think about) 69 and 81 especially
Observation is instrumental in effective marketing, RH.
There are still too many, businesses and agencies, who insist on a single channel based upon comfort rather than the appropriate distribution model for that message.
This ultimately has nothing to do with aesthists and everything to do with affecting a successful campaign.
Thanks,
Bill Gaffney