Comments on: The lie of print advertising (followed by good news)

By: Warren Hannon

Warren Hannon — Thu, 17 Sep 2009 23:21:33 +0000

The VALUE of Print Newspapers in our daily lives.

The main purpose of the print newspaper as a “PILLAR OF FREEDOM” is to provide all citizens of all ages, slowness or quickness of mind whether they are looking for the information or not to use their gift of understanding from their point of view in life to choose a path to proceed in their Life’s quest for peace, happiness & security from all harm.

Newspapers can help to bring people of diverse cultures into a more homogeneous neighborhood by highlighting the cultures of each group

Television News provides sound bites and for some it is too quick to see the truth beyond the veil of neglect, greed or indifference of possible biased reporting.

Internet News? Is it a blessing or a curse? We thought nuclear energy was going to be a blessing until it was acquired by nations with questionable motives. Knowledge it seems always gives us a good side and a bad side that is sometimes worse than the good side.

Internet News instead of providing a smorgasbord or variety of news for some of us to ponder over with a cup of coffee for its meaning, it gives us items of interest that we can bring up to suit our taste. Some of us do not like bad or terrible news where people suffer and will not take time to search for it.

To understand the gift of “Free Will” one must at least know the extreme limits that some will pursue whether it is going to the moon or stealing from a bank.
Newspaper investigating reporting helps to discern the truth about change in the good or bad aspects of our community life.

In our quest in life, trial and tribulations will happen. I remember back in the 50’s when DDT was sprayed over our area, what a blessing to get rid of the flies until the book “Silent Spring” made us realize the truth. Birds were vanishing.

The herbicides farmers applied to crops to prevent weeds damaged shrimp beds for seven miles at the mouth of the Mississippi River in the gulf.

I did not go looking for the above but I happen to see it in a newspaper.

Warren Hannon

By: Fit to Print: Q&A with Robert G. Picard media economics newspaper journalism business models monetization | Sparksheet

Mon, 13 Jul 2009 14:32:25 +0000

[...] for news organizations as print ads used to be? In a sense, shouldn’t online ads be more valuable since they’re so targeted, measurable and could actually send you straight to [...]

By: Learning the wrong lessons from a century of advertising :: MediaSavvy

Learning the wrong lessons from a century of advertising :: MediaSavvy — Tue, 02 Jun 2009 18:28:45 +0000

[...] spot-on analysis of why print advertising was never the right model for online success and the variety of opportunities that exist for media properties to improve their top and bottom [...]

By: Elmar

Elmar — Tue, 19 May 2009 13:56:11 +0000

A monopoly, shared between thousands of competing newspapers? So ‘the internet’ also has a monopoly: online advertising? And what about TV and radio, they’ve been around for some time. It’s not that simple.

By: What Would Google Do: 9 lessen voor de media | Explore Media

What Would Google Do: 9 lessen voor de media | Explore Media — Thu, 12 Mar 2009 15:01:45 +0000

[...] Op zijn blog beschrijft Jarvis deze week allereerst wat hij de leugen van print en TV-advertising noemt: de traditionele mythe dat iedere lezer en iedere kijker daadwerkelijk iedere advertentie en commercial bekijkt. That myth is essentially that every reader of a publication – not just buyer but alleged reader – is exposed to every ad. So every advertiser is charged for every reader of every ad. Great while it lasted, eh? [...]

By: #cfund debate: New business models for media| Novos modelos de negócio para os media « O Lago | The Lake

Wed, 18 Feb 2009 18:16:36 +0000

[...] The lie of print advertising (followed by good news) « BuzzMachine [...]

By: Newspapers Oughta Sell Their New Expertise | byJoeyBaker

Newspapers Oughta Sell Their New Expertise | byJoeyBaker — Wed, 11 Feb 2009 14:58:22 +0000

[...] by a small point made by Jeff Jarvis, I left a comment on his blog saying that I thought he had struck gold — a way to supplement ad revenue at local [...]

By: In case you missed it last week… | byJoeyBaker

In case you missed it last week… | byJoeyBaker — Fri, 30 Jan 2009 21:15:14 +0000

[...] The lie of print advertising (followed by good news) BuzzMachine: “Media organizations can and must devise new services for marketers. Perhaps, for example, a local media company should act as an agency for every local business, helping them get good search-engine… [...]

By: Measurement vs Measurement & the IAB « Who is in control of your b****?

Measurement vs Measurement & the IAB « Who is in control of your b****? — Fri, 30 Jan 2009 12:31:15 +0000

[...] The lie of print advertising (followed by good news) (buzzmachine.com) [...]

By: E-Ink Chatter Getting Louder: Dying Newspapers May Jump to E-Paper Devices | Sips from the Firehose

Thu, 29 Jan 2009 22:16:02 +0000

[...] But they don’t want to just be talked at. We want to talk to each other, connect to each other, and share things amongst ourselves without Big Media jamming their irrelevant messages in our faces. If that can take place in an old-school print product – as it does, among weekly newspapers, which are the one segment of the newspaper industry that is maintaining its numbers – then fine. Online, mobile, whatever – as long as it does the job that we want it to do, the People Formerly Known As The Audience will use it (and it might even attract some of that New Marketing money to support it). [...]

By: The Lie of Print Advertising… | NXTblog

The Lie of Print Advertising… | NXTblog — Wed, 28 Jan 2009 22:47:49 +0000

[...] new book coming out, so it makes sense that he’s blogging about it. What’s great about this post, however, is how he explains that while the CPM model is dying, there are many great ways to [...]

By: La mentira de la publicidad tradicional (medios impresos) | Márketing online, posicionamiento en buscadores, analítica web y más : Consultores Valencia

Tue, 27 Jan 2009 08:12:52 +0000

[...] artículo, traducido del original, donde se preguntan (una vez más) si el modelo publicitario tradicional tiene sentido en una era de [...]

By: acgrindl

acgrindl — Tue, 27 Jan 2009 03:40:45 +0000

The thing that will save print advertising is customization. Most newspapers and magazines are subscription based. Every magazine and newspaper comes with a bar code and address.

If a personalized shopping history profile had been created for the subscribers over time with I like to call the Clickboard and Clickcard, then each ad in the publications can be tailored to them. Each magazine and newspaper would be individually printed for each reader. This is already done with insurance info and other banking info that is sent out to clients regularly.

Therefore in the same spot that one generic ad was once sold, now five or ten directed ads can be sold. So prices go down and revenue goes up. If this sounds interesting check out advertual.com

By: New models for print publishers » Branded Channels

New models for print publishers » Branded Channels — Mon, 26 Jan 2009 21:27:31 +0000

[...] Continue reading The Lie of Print Advertising. [...]

By: Mediablogi - links for 2009-01-26

Mediablogi - links for 2009-01-26 — Mon, 26 Jan 2009 20:01:01 +0000

[...] The lie of print advertising (followed by good news) Kysynnän ja tarjonnan lakeja ei pääse pakoon mediabisneksessäkään. Onneksi murros luo aina uusia mahdollisuuksia journalismille ja markkinoinnille. (tags: journalism tulevaisuus mediabisnes media newspapers) [...]

By: Juan Giner

Juan Giner — Mon, 26 Jan 2009 11:09:00 +0000

My 5 cents against the newspaper recession

http://www.innovationsinnewspapers.com/index.php/2009/01/23/how-to-manage-a-newspaper-company-in-a-recession/

By: Joey Baker

Joey Baker — Sun, 25 Jan 2009 20:23:53 +0000

@Jeff Jarvis — Love your idea of newsorgs using their ‘new media’ expertise to create a marketing package for advertisers. If journos are (becoming) so good at this interweb thing, why not sell those skills?

By: Bob Bohle

Bob Bohle — Sat, 24 Jan 2009 03:56:29 +0000

I would have to go with the CPM model as pure fraud. Advertising people have forever been hucksters. Researchers have always separated exposure to a stimulus (the ad) and OPPORTUNITY for exposure, but advertisers have never lived in the world of truth and reality. They sold us on the idea that if it was in the paper, even buried on A-12, it was worth paying for.

An ad man (mad man?) once bragged to me that he helped double the sales of his client’s product by finding out that doubling the dosage would do no harm (albeit no help, either). Remember, it’s also: lather, rinse, REPEAT.

I agree that newspapers can’t seem to let go of their old ways and see their way to a profitable future. I believe it’s possible, but they will have to get very creative. You have some good ideas here. I am working along some of the same lines of thought. I love the real estate idea.

By: Newspapers are a little too full of themselves – By Data Be Driven

Newspapers are a little too full of themselves – By Data Be Driven — Thu, 22 Jan 2009 17:34:55 +0000

[...] will step in and find a way to monetize the news people want. They wont make millions of dollars like newspapers did, but they will make enough to support the [...]

By: Melissa Chang

Melissa Chang — Thu, 22 Jan 2009 07:48:24 +0000

I am intrigued by your idea of “citizen sales,” although not sure how it could be accomplished. I completely agree that reaching the small businesses and getting them to advertise online is a massive opportunity – but the education process is what baffles me. Please elaborate more on the Citizen Sales idea when you have a moment. Thanks!

By: Frymaster

Frymaster — Wed, 21 Jan 2009 14:34:30 +0000

I just can’t help thinking how very, very foreign this idea is to newspapers — that they need to work above and beyond to stay relevant (or return to relevance). Neither the advent of radio nor television moved them, even though they’ve steadily lost market share – if not outright circulation – for almost half a century.

So which papers ‘get it’? Who is farthest down this Road to Transition?

By: New Business Models For Newspapers | PSFK

New Business Models For Newspapers | PSFK — Wed, 21 Jan 2009 14:33:10 +0000

[...] news that not even Google can make traditional print advertising work, Jeff Jarvis has some thoughts on new models that newspapers could consider. Jarvis argues that a newspaper’s ability to set [...]

By: Michael J

Michael J — Wed, 21 Jan 2009 12:46:02 +0000

“People come to ads in papers to buy; now they can skip a step (being careful, of course, to pick categories where they don’t raise channel conflict).”

What do channel conflicts really mean in a world of Search? Maybe the real business of newspapers is to cut out the middle man, private label as much as they can, and sell stuff instead of advertising?

WlaMart is going around media channels, with an instore TV network. Amazon is the “uber channel for selling stuff”.Google is the de facto channel of event news.
Seems to be working for them.

By: Links for today | Links para hoje « O Lago | The Lake

Links for today | Links para hoje « O Lago | The Lake — Wed, 21 Jan 2009 10:01:11 +0000

[...] The lie of print advertising (followed by good news), Buzzmachine [...]

By: Rick Rochon

Rick Rochon — Tue, 20 Jan 2009 21:42:33 +0000

I think the biggest issue with the newspapers has been value vs. price. The businesses that could most benefit from advertising in the newspaper can’t afford it. The local newspaper provides a great audience whether online or offline, but the costs can be too great for a small business to bear. The newspapers should be hubs of marketing excellence and resources for the small business with myriad tools to help drive local traffic. At worst lower prices, at best keep your prices the same but prove value with a call tracking solution.