Comments on: 30 days of WWGD? – The link changes everything

By: S. Base

S. Base — Mon, 02 Nov 2009 21:43:47 +0000

Google owns so much information on each and every one of you that it is hard to imagine them as being careful or trusted with it, and open? At least as open to us with their intellectual property as we are with ours? Few even know how they make money, fewer know how they store it, what they do with it, and how much information they have collected on us and why or who they share it with.

In ways we don’t even know or have yet to consider, they can use their technology to freely extract our own likes, dislikes, needs, buying patterns, surfing patterns, internet usage, travel destinations, even sexual preference. It is all free information we give to them.

You have been incredibly open with Google and several other internet companies just by surfing the net, yet they won’t tell you anything about what they are really doing with your information.

People are always fooled into believing they are sharing freely, then they end up robbed.

A new way of thinking, what has been shared is used for marketing purposes.

So, what you are sharing today, is going to be thought of as having been stolen tomorrow and the cycle of trust/love/distrust hate continues.

If you don’t appreciate marketers prying into your lives don’t surf the net. And no one does. Otherwise, surveys, questionaires and other marketing pry bars would be fun things people would not run from.

Think about what that means to openess before you fall so deeply in love with Google… the harder you fall, the harder you fall.

It’s not just about privacy, either.

By: S. Base

S. Base — Mon, 02 Nov 2009 21:27:23 +0000

Bravo. I hear that! Google may have grown very fast without conventional advertising but let’s not forget the “Angel Investors” whose money gave them the opportunity to dominate what should be (and tragically never will be) a free resource of information for the people. Who those angel investors are is a good question but they now have more information on you and your websurfing habits than anyone in the world. And who’ll pay billions for this info?

Advertising companies.

What will they use all this information for? Anything and everything they can use it for, no one is watching them and no one can stop them.

By: An Epiphany «

An Epiphany « — Wed, 06 May 2009 20:25:57 +0000

[...] This week I found a new book that is amazing, and just as earth shaking as those books were. The title is “What Would Google Do?”, by Jeff Jarvis. You can read a snippet of the book at Jeff’s site, link. [...]

By: The Great Restructuring « BuzzMachine

The Great Restructuring « BuzzMachine — Sun, 08 Mar 2009 19:43:00 +0000

[...] it from many new suppliers. Many are working on new scenarios for news. I see huge opportunities in rethinking and remaking advertising from the ground up. Every one of the collapsing industries listed above will be replaced – in a [...]

By: Journalista - the news weblog of The Comics Journal » Blog Archive » Jan. 29, 2009: We’ll all be milking goats in the end

Thu, 29 Jan 2009 14:34:02 +0000

[...] “For more than a century, the public face of companies has been their advertising, slogans, brands, and logos. How much better it would be if a company’s public face were that of its public, its satisfied customers who are willing to share their satisfaction, and its employees who have direct relationships with customers. Brands are people.” – Jeff Jarvis [...]

By: Eric Gauvin

Eric Gauvin — Thu, 29 Jan 2009 11:33:06 +0000

I think advertising agencies love the idea of using the techniques you describe to get past people’s filters.

There’s already been a lot of this perpetrated by advertising agencies (the Snapple lady, “many on the street” interviews, those phony hand-made signs at Trader Joe’s are related examples).

Also these books would be worth reading for a increased understanding of advertising:

http://www.amazon.com/Under-Radar-Talking-Cynical-Consumer/dp/0471174696

http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X/ref=pd_sim_b_5

How is what you’re talking about any different from word-of-mouth advertising?

By: The Link Changes Everything | Jeff Jarvis | Voices | AllThingsD

The Link Changes Everything | Jeff Jarvis | Voices | AllThingsD — Thu, 29 Jan 2009 08:00:28 +0000

[...] Read the rest of this post Print all_things_di220:http://voices.allthingsd.com/20090129/jarvis-3/ SHARETHIS.addEntry({ title: “The Link Changes Everything”, url: “http://voices.allthingsd.com/20090129/jarvis-3/” }); Sphere Comment Tagged: BuzzMachine, Google, Jeff Jarvis, Voices, advertising, brands, links | permalink [...]

By: Eric Gauvin

Eric Gauvin — Thu, 29 Jan 2009 00:41:13 +0000

This appears to be the whole book is here to read online for free:

http://browseinside.harpercollins.com/index.aspx?isbn13=9780061709715&wt.mc_id=pub_wm-av

By: Wendell Wittler

Wendell Wittler — Wed, 28 Jan 2009 20:28:01 +0000

And yet, what has Google become but the World’s Largest Advertising Service? With its only reliable source of income from the people and companies who can’t or won’t trust Word-of-Mouth to distribute their message using Google’s “AdSense” to leech off the influence and reputations of those who have it. That’s why right now you can hardly find a blog anywhere without big pictures of two bare bellies (the “stomach fat” ads). I shut off Google Ads when, on the eve of the election, it fed “YES ON 8″ to every blog in California that ever used the word “gay”, most of whom were pro-gay and anti-8.

Google is taking the greatest amount of goodwill ever accumulated by a company and destroying it by making a fast billion bucks catering to the Lowest Common Denominator of the Advertising business. Tragic.