Comments on: Broadcast buzzards http://www.buzzmachine.com/2009/03/09/broadcast-buzzards/ by Jeff Jarvis Mon, 22 Mar 2010 03:29:49 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Patrick Kuras http://www.buzzmachine.com/2009/03/09/broadcast-buzzards/#comment-391669 Patrick Kuras Tue, 10 Mar 2009 23:42:14 +0000 http://www.buzzmachine.com/?p=4360#comment-391669 Hmmmm.... Yes, but as the audience continues to fracture, and the older, less Internet-comfortable demo begins to die off, where will the audience come from? Who will buy ads when no one is watching/reading? This is thus, at best, a short-term phenomenon. Eventually, they will all die off, as the audience becomes too small and too segmented to advertise to cost-effectively. Ask a tewnty-something or thirty-something where they get their news. Few will tell you a newspaper or local TV station, and that includes those outlets' usually-crappy websites. Hmmmm…. Yes, but as the audience continues to fracture, and the older, less Internet-comfortable demo begins to die off, where will the audience come from? Who will buy ads when no one is watching/reading? This is thus, at best, a short-term phenomenon. Eventually, they will all die off, as the audience becomes too small and too segmented to advertise to cost-effectively.

Ask a tewnty-something or thirty-something where they get their news. Few will tell you a newspaper or local TV station, and that includes those outlets’ usually-crappy websites.

]]> By: SpaceyG on Twitter http://www.buzzmachine.com/2009/03/09/broadcast-buzzards/#comment-391608 SpaceyG on Twitter Mon, 09 Mar 2009 21:51:57 +0000 http://www.buzzmachine.com/?p=4360#comment-391608 Add to the above all local bloggers coalescing around a local, timely news issue (the real gatekeepers if you ask me, which of course no one did) and owning it, the whole concept of print-based newsrooms converting to online anything, and owning it, is a media fantasy of their own making. Add to the above all local bloggers coalescing around a local, timely news issue (the real gatekeepers if you ask me, which of course no one did) and owning it, the whole concept of print-based newsrooms converting to online anything, and owning it, is a media fantasy of their own making.

]]> By: Bob Wyman http://www.buzzmachine.com/2009/03/09/broadcast-buzzards/#comment-391606 Bob Wyman Mon, 09 Mar 2009 21:07:05 +0000 http://www.buzzmachine.com/?p=4360#comment-391606 It doesn't take a great deal of work to realize that television stations and networks have been much better at adding text to their sites than newspaper sites have been at adding video and audio... The video guys have spent the last few years learning how to "do text." Today, you can spend quite a bit of time on CNN or even NY1.com reading text without even bothering with the video. Of course, on most newspaper sites, the rare video or audio content is still considered "special"! Of course, we should also note that the radio folk, like NPR, are also doing quite a nice job of learning to "do text." ... It is only the newspapers that haven't been broadening their skill sets. If your competition is learning your business but you're not learning theirs, the results are kind of inevitable... bob wyman It doesn’t take a great deal of work to realize that television stations and networks have been much better at adding text to their sites than newspaper sites have been at adding video and audio… The video guys have spent the last few years learning how to “do text.” Today, you can spend quite a bit of time on CNN or even NY1.com reading text without even bothering with the video. Of course, on most newspaper sites, the rare video or audio content is still considered “special”! Of course, we should also note that the radio folk, like NPR, are also doing quite a nice job of learning to “do text.” … It is only the newspapers that haven’t been broadening their skill sets.

If your competition is learning your business but you’re not learning theirs, the results are kind of inevitable…

bob wyman

]]> By: The Farm Report › http://www.buzzmachine.com/2009/03/09/broadcast-buzzards/#comment-391584 The Farm Report › Mon, 09 Mar 2009 16:37:12 +0000 http://www.buzzmachine.com/?p=4360#comment-391584 [...] guys are flying over newspaper markets like buzzards getting a whiff of carrion. This was written by admin. Posted on [...] [...] guys are flying over newspaper markets like buzzards getting a whiff of carrion. This was written by admin. Posted on [...]

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