Comments on: Advertising is failure

By: Meaningless Copy « RIA Unplugged

Meaningless Copy « RIA Unplugged — Sun, 15 Jan 2012 17:04:28 +0000

[...] has been said before that if you have to advertise, your product is a failure and should be improved. I kinda subscribe to that theory because, if you really think about it, it [...]

By: You are a human search engine | clockfour

You are a human search engine | clockfour — Fri, 14 Jan 2011 00:16:49 +0000

[...] a million followers, surely more than for any old web site of his. He did it by his wit(s) alone. His product is his ad, his readers his agency. He is media with no need for [...]

By: 10 Reasons Newspaper Revenue Is Gone Forever

10 Reasons Newspaper Revenue Is Gone Forever — Tue, 13 Apr 2010 13:01:08 +0000

[...] When we can target ultra-specific groups, witness conversions, have accountability for our spends and the ability to refine campaigns — all in real-time — it seems archaic to advertise with print media. The dusty old brands of yesterday may still be throwing money into print to reach CPM goals but I question when we reach a tipping point globally of tech savvy CMOs who see the absurdity of it. That type of advertising is failure. [...]

By: April

April — Sat, 27 Mar 2010 20:52:13 +0000

Ironic that Google bought a Super Bowl ad this year, and it was explicitly themed around being all things to all people — treating us as a mass.

By: Link: Hive mind vs. the hermit: The 2 worlds and 1 paycheck of today’s journalism

Wed, 24 Mar 2010 15:48:38 +0000

[...] for attention (but getting people’s money is a whole other problem; advertising is a business built on failures that in large part no longer [...]

By: Open Mode | If You Expect Them to Talk

Open Mode | If You Expect Them to Talk — Wed, 06 Jan 2010 23:46:22 +0000

[...] Advertising is failure (buzzmachine.com) [...]

By: Kommer annonsekronene tilbake? | Etterretninger - Mandag Morgen

Kommer annonsekronene tilbake? | Etterretninger - Mandag Morgen — Wed, 15 Apr 2009 09:20:40 +0000

[...] perspektiver på dette. Blant de mest ekstreme er sannsynligvis Jeff Jarvis som hevder at “annonsering er feilslått“: In an age when competition and pricing are opened up online and when your product is your [...]

By: Not Another Mindshare Blog | Has entertainment overtaken function?

Not Another Mindshare Blog | Has entertainment overtaken function? — Wed, 08 Apr 2009 16:18:30 +0000

[...] Google do?’ where he muses over a world where advertising stops working. The original post is here, it looks [...]

By: Advertising is failure « BuzzMachine « All the information in the world

Advertising is failure « BuzzMachine « All the information in the world — Sun, 05 Apr 2009 11:53:51 +0000

[...] Read more from the original source: Advertising is failure « BuzzMachine [...]

By: Wheatley & Timmons | PR Experts, Brand Consultants - Blog

Wheatley & Timmons | PR Experts, Brand Consultants - Blog — Fri, 03 Apr 2009 22:30:47 +0000

[...] age when advertising served a useful purpose? Does it still? A recent post by Jeff Jarvis entitled “Advertising is Failure” suggests the evolution of ad creative sensibilities from inform to entertain has helped undermine [...]

By: Daan Jansonius

Daan Jansonius — Fri, 03 Apr 2009 19:07:02 +0000

It’s interesting you have used Zappos as an example. They’ve grown into a billion $$$ company, mainly through WOM driven by great customer service, but have recently started to advertise on TV.

I do agree with the sentiment that having a great product AND relationship is (becoming) more important that advertising.

However, there is still room for advertising and it still has an important role to play.

By: We Need The Right Advertising | chrisbrogan.com

We Need The Right Advertising | chrisbrogan.com — Fri, 03 Apr 2009 05:03:38 +0000

[...] this brief post by Jeff Jarvis, a man I respect and appreciate in many ways, I have to think about his premise. [...]

By: Tom Kasperski

Tom Kasperski — Fri, 03 Apr 2009 02:33:41 +0000

“I suggest that marketers should imagine stopping all advertising and then ask where they would spend their first dollar.”

I agree with the sentiment, and would remind marketers of the sniper/special force’s motto: “one shot, one kill”. The marcom industry still has too many machine gunners out there laying down covering fire.