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	<title>Comments on: NewBizNews: Hyperlocal</title>
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	<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: soutien gorge</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-450517</link>
		<dc:creator>soutien gorge</dc:creator>
		<pubDate>Thu, 26 May 2011 16:18:50 +0000</pubDate>
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		<description>thank you , great article</description>
		<content:encoded><![CDATA[<p>thank you , great article</p>
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		<title>By: Alexander Hall</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-417768</link>
		<dc:creator>Alexander Hall</dc:creator>
		<pubDate>Sun, 04 Jul 2010 16:45:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-417768</guid>
		<description>Telesales is actually good for promoting your affiliate products both online and offline situations..`.</description>
		<content:encoded><![CDATA[<p>Telesales is actually good for promoting your affiliate products both online and offline situations..`.</p>
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		<title>By: Hyperlocal &#8211; Core Dimensions (Part 2) &#171; End of Business as Usual &#8211; Glenn&#39;s External blog</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-408901</link>
		<dc:creator>Hyperlocal &#8211; Core Dimensions (Part 2) &#171; End of Business as Usual &#8211; Glenn&#39;s External blog</dc:creator>
		<pubDate>Mon, 15 Feb 2010 05:43:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-408901</guid>
		<description>[...] This viewpoint explores various ways to make a HyperLocal business commercially viable. There&#8217;s some great pioneering work being done by Jeff Jarvis and the folks at CUNY here &#8211; see the New Business Models for News Project at CUNY, and Jarvis&#8217; overview of the work on HyperLocal business models here. [...]</description>
		<content:encoded><![CDATA[<p>[...] This viewpoint explores various ways to make a HyperLocal business commercially viable. There&#8217;s some great pioneering work being done by Jeff Jarvis and the folks at CUNY here &#8211; see the New Business Models for News Project at CUNY, and Jarvis&#8217; overview of the work on HyperLocal business models here. [...]</p>
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		<title>By: Class begins &#8230; and the lights go out &#171; The Mouse Is Mightier Than the Sword</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-400360</link>
		<dc:creator>Class begins &#8230; and the lights go out &#171; The Mouse Is Mightier Than the Sword</dc:creator>
		<pubDate>Wed, 26 Aug 2009 07:52:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-400360</guid>
		<description>[...] Buzz Machine: Newbiznews &#8211; hyperlocal [...]</description>
		<content:encoded><![CDATA[<p>[...] Buzz Machine: Newbiznews &#8211; hyperlocal [...]</p>
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		<title>By: Open memo on how to right a sinking ship - Daniel Bachhuber</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-395948</link>
		<dc:creator>Open memo on how to right a sinking ship - Daniel Bachhuber</dc:creator>
		<pubDate>Sat, 06 Jun 2009 02:58:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-395948</guid>
		<description>[...] Backwards is not letting your clients buy an online ad unless they buy a print ad. Forwards is increasing your quantitative data about all different segments of your market, and selling your services against that information. Backwards is trying to justify the value of [...]</description>
		<content:encoded><![CDATA[<p>[...] Backwards is not letting your clients buy an online ad unless they buy a print ad. Forwards is increasing your quantitative data about all different segments of your market, and selling your services against that information. Backwards is trying to justify the value of [...]</p>
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		<title>By: El nuevo modelo informativo: hiperlocal &#171; [blog de rubén martín]</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394479</link>
		<dc:creator>El nuevo modelo informativo: hiperlocal &#171; [blog de rubén martín]</dc:creator>
		<pubDate>Sat, 16 May 2009 05:39:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394479</guid>
		<description>[...] JARVIS/Buzzmachine  Jarvis desarrolla un esquema básico en base al cual recopilar la información necesaria para [...]</description>
		<content:encoded><![CDATA[<p>[...] JARVIS/Buzzmachine  Jarvis desarrolla un esquema básico en base al cual recopilar la información necesaria para [...]</p>
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		<title>By: Pablo Muzás</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394319</link>
		<dc:creator>Pablo Muzás</dc:creator>
		<pubDate>Thu, 14 May 2009 08:54:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394319</guid>
		<description>Hi,

We are doing something similar in lavozdelanzarote.com(Spain), serving contents to a small community where is not viable to have a tradiotional print newspaper. I agree about the interest of it and the strong participation. The most difficult part is that is very difficult to afford a good platform for contents, classifieds and social tools, as income are limited by the size of the market. The solution would come if a bigger organization would promote the alliance of a lot of hyperlocal agents, receiving all their specialised contents for a wider purpose, but respecting their identity in the local area. Traditional newspapers try to avoid this and prefer to pay huge money to the press agencies instead of developing local alliances that can perfectly be a great complement</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>We are doing something similar in lavozdelanzarote.com(Spain), serving contents to a small community where is not viable to have a tradiotional print newspaper. I agree about the interest of it and the strong participation. The most difficult part is that is very difficult to afford a good platform for contents, classifieds and social tools, as income are limited by the size of the market. The solution would come if a bigger organization would promote the alliance of a lot of hyperlocal agents, receiving all their specialised contents for a wider purpose, but respecting their identity in the local area. Traditional newspapers try to avoid this and prefer to pay huge money to the press agencies instead of developing local alliances that can perfectly be a great complement</p>
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		<title>By: Richard Donnelly</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394154</link>
		<dc:creator>Richard Donnelly</dc:creator>
		<pubDate>Mon, 11 May 2009 12:59:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394154</guid>
		<description>Intersting topic. Let me suggest for discussion anyway, vice versa,  Bob. The neighborhood forum concept should be the &quot;paper on your doorstep&quot; with the other valued news/info sources along with it - not in it per se, but along with it. The &quot;paper on your doorstep&quot; is your portal, the very first thing you see after firing up your PC/device. I want to know what my neighbors need, who won the Yankees game, what happened at the city council meeting, etc. This is simply old technology (RSS) redefined for a news delivery model that better fits the needs for the consumer. Whether newspapers (however the evolve) can survive in this space continues to be a very interesting question.</description>
		<content:encoded><![CDATA[<p>Intersting topic. Let me suggest for discussion anyway, vice versa,  Bob. The neighborhood forum concept should be the &#8220;paper on your doorstep&#8221; with the other valued news/info sources along with it &#8211; not in it per se, but along with it. The &#8220;paper on your doorstep&#8221; is your portal, the very first thing you see after firing up your PC/device. I want to know what my neighbors need, who won the Yankees game, what happened at the city council meeting, etc. This is simply old technology (RSS) redefined for a news delivery model that better fits the needs for the consumer. Whether newspapers (however the evolve) can survive in this space continues to be a very interesting question.</p>
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		<title>By: Jeff Jarvis takes on &#8220;hyper local&#8221; at Ghost of Midnight</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394149</link>
		<dc:creator>Jeff Jarvis takes on &#8220;hyper local&#8221; at Ghost of Midnight</dc:creator>
		<pubDate>Mon, 11 May 2009 05:11:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394149</guid>
		<description>[...] Jarvis blogged about his latest ideas in &#8220;hyper local&#8221;&#8230; some interesting points, including the comments.  Here&#8217;s Bob Wyman&#8230; The obvious [...]</description>
		<content:encoded><![CDATA[<p>[...] Jarvis blogged about his latest ideas in &#8220;hyper local&#8221;&#8230; some interesting points, including the comments.  Here&#8217;s Bob Wyman&#8230; The obvious [...]</p>
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		<title>By: Michael Wood-Lewis</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394148</link>
		<dc:creator>Michael Wood-Lewis</dc:creator>
		<pubDate>Mon, 11 May 2009 04:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394148</guid>
		<description>Hi Bob... glad to read your views.  I don&#039;t, however, find your lead question obvious at all.  Front Porch Forum has been wildly successful in engaging this metro area because for many of our members it feels akin to a virtual block party with clearly identified nearby neighbors.  The Burlington Free Press isn&#039;t in the business of hosting block parties... nor is the Times... should they be?  I don&#039;t know.

In fact, the Front Porch Forum model turns much of Web 2.0 &lt;a href=&quot;http://frontporchforum.com/blog/2008/10/14/challenging-convention-web-20-wisdom&quot; rel=&quot;nofollow&quot;&gt;conventional wisdom on its head&lt;/a&gt;... just where much of our membership seems to like it.</description>
		<content:encoded><![CDATA[<p>Hi Bob&#8230; glad to read your views.  I don&#8217;t, however, find your lead question obvious at all.  Front Porch Forum has been wildly successful in engaging this metro area because for many of our members it feels akin to a virtual block party with clearly identified nearby neighbors.  The Burlington Free Press isn&#8217;t in the business of hosting block parties&#8230; nor is the Times&#8230; should they be?  I don&#8217;t know.</p>
<p>In fact, the Front Porch Forum model turns much of Web 2.0 <a href="http://frontporchforum.com/blog/2008/10/14/challenging-convention-web-20-wisdom" rel="nofollow">conventional wisdom on its head</a>&#8230; just where much of our membership seems to like it.</p>
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		<title>By: Bob Wyman</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394138</link>
		<dc:creator>Bob Wyman</dc:creator>
		<pubDate>Sun, 10 May 2009 22:37:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394138</guid>
		<description>The obvious question is: &quot;Why isn&#039;t FrontPorchForum&quot; integrated into the BurlingtonFreePress.com site or the sites of the New York Times, WSJ or other newspapers that serve those in your community?&quot; If the forum was integrated into the other sites, it would get additional traffic from synergies with the other non-local content. Additionally, the broader scope sites into which the forum integrated would get significantly improved ability to generate local ad revenues and, I assume, a very valuable &quot;geo/demographc signal&quot; to be used in optimizing ad serving. (The New York TImes should probably not show me ads for New York grocery specials if I&#039;m a Burlington, VT resident...) Of course, if the FrontPorchForum does pursue integration with other sites, it should be careful not to fall into the trap of establishing exclusive relationships. (i.e. just because you integrate with the BurlingtonFreePress should not prevent you from also integrating with, and earning revenues from, the New York Times or the Boston Globe.) 

If you have focused content (serving some specific community of interest), you should be thinking about integrating with other content providers whose target markets overlap or compliment yours and with whom you can share revenues, technical resources, market knowledge, etc. Consider it very much like traditional content syndication.

bob wyman</description>
		<content:encoded><![CDATA[<p>The obvious question is: &#8220;Why isn&#8217;t FrontPorchForum&#8221; integrated into the BurlingtonFreePress.com site or the sites of the New York Times, WSJ or other newspapers that serve those in your community?&#8221; If the forum was integrated into the other sites, it would get additional traffic from synergies with the other non-local content. Additionally, the broader scope sites into which the forum integrated would get significantly improved ability to generate local ad revenues and, I assume, a very valuable &#8220;geo/demographc signal&#8221; to be used in optimizing ad serving. (The New York TImes should probably not show me ads for New York grocery specials if I&#8217;m a Burlington, VT resident&#8230;) Of course, if the FrontPorchForum does pursue integration with other sites, it should be careful not to fall into the trap of establishing exclusive relationships. (i.e. just because you integrate with the BurlingtonFreePress should not prevent you from also integrating with, and earning revenues from, the New York Times or the Boston Globe.) </p>
<p>If you have focused content (serving some specific community of interest), you should be thinking about integrating with other content providers whose target markets overlap or compliment yours and with whom you can share revenues, technical resources, market knowledge, etc. Consider it very much like traditional content syndication.</p>
<p>bob wyman</p>
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		<title>By: Michael Wood-Lewis</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394125</link>
		<dc:creator>Michael Wood-Lewis</dc:creator>
		<pubDate>Sun, 10 May 2009 01:06:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394125</guid>
		<description>Jeff... your researchers are welcome to check out Front Porch Forum (http://frontporchforum.com).  We host a network of 130 online neighborhood forums that blanket Chittenden County, VT.  More than 40% of the state&#039;s largest city subscribes.  In one neighborhood we examined, half of the households had posted in the previous six months.  Amazing levels of participation.  Cheers.</description>
		<content:encoded><![CDATA[<p>Jeff&#8230; your researchers are welcome to check out Front Porch Forum (<a href="http://frontporchforum.com" rel="nofollow">http://frontporchforum.com</a>).  We host a network of 130 online neighborhood forums that blanket Chittenden County, VT.  More than 40% of the state&#8217;s largest city subscribes.  In one neighborhood we examined, half of the households had posted in the previous six months.  Amazing levels of participation.  Cheers.</p>
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		<title>By: Trudy Schuett</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394118</link>
		<dc:creator>Trudy Schuett</dc:creator>
		<pubDate>Sat, 09 May 2009 10:59:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394118</guid>
		<description>I&#039;ve been blogging since &#039;03 and am really happy with my new little niche at the Examiner.  It&#039;s both hyperlocal (which management is really trying hard to get people to focus on) and national while also focusing on specialized topics. 

Over 5000 of us nationwide, we&#039;re all independent contractors but have the benefit of the larger company promoting us and giving us some of the benefits traditional newspapers have, such as the ability to use AP photos. Having the Examiner name to invoke also helps as I&#039;ve found I can get quotes from PIOs a lot easier than when I was just a lone blogger.

I just keep thinking, Jeff, the Examiner is much of what you&#039;re always talking about.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been blogging since &#8216;03 and am really happy with my new little niche at the Examiner.  It&#8217;s both hyperlocal (which management is really trying hard to get people to focus on) and national while also focusing on specialized topics. </p>
<p>Over 5000 of us nationwide, we&#8217;re all independent contractors but have the benefit of the larger company promoting us and giving us some of the benefits traditional newspapers have, such as the ability to use AP photos. Having the Examiner name to invoke also helps as I&#8217;ve found I can get quotes from PIOs a lot easier than when I was just a lone blogger.</p>
<p>I just keep thinking, Jeff, the Examiner is much of what you&#8217;re always talking about.</p>
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		<title>By: Bob Wyman</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394107</link>
		<dc:creator>Bob Wyman</dc:creator>
		<pubDate>Fri, 08 May 2009 23:28:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394107</guid>
		<description>Jeff, I have no quarrel with &quot;hyper-local.&quot; In fact, I think it is terribly important. My only concern is that hyperlocal should be seen as a sub-class of the larger &quot;hyper-focused&quot; journalism problem and that we understand that hyperlocal coverage, while necessary, is not sufficient to provide a viable product in today&#039;s market.

Certainly, news which has primary relevance to one or another market is important to those who live in those markets and it makes sense to have news production organizations that focus on the gathering and dissemination of such news. However, the news or information needs of readers extends far beyond those which are defined by geography alone. Each reader belongs to a broad variety of &quot;communities of interest&quot; -- only some of which are defined by geography. Other communities of interest include those defined by occupation, hobbies, political points of view, cultural heritage, form of arts, etc. The full range of opportunity for journalists and the needs of the market lie in addressing all of those communities of interest -- many for each reader. And, just as &quot;hyperlocal&quot; is a legitimate field of specialization for some journalists, so is each of the other communities of interest or specializations.

One thing that has impressed me greatly ever since getting into the computer business over 30 years ago is that &quot;integrated&quot; systems typically are much more successful in the long run than are &quot;beast of breed&quot; specialized systems. Thus, I&#039;m concerned that in seeing the great value in hyperlocal news, journalists will tend to build products or sites that are exclusively focused on hyperlocal news when, I would argue, what the market will eventually settle on as &quot;best&quot; is sites that combine hyperlocal news with news that covers other focused communities of interest. Readers will tend to prefer a site that gives them &quot;good coverage&quot; of a larger number of their interests. In fact, they will often be willing to accept lower quality of coverage in individual areas if they can get a broader range of interests addressed. 

So, what I argue against is not the building of a news organization that dedicates itself to reporting on events local to &quot;Broadway between 84th and 86th Streets&quot; but rather I warn against building a web site that only covers such hyperlocal news. What we *should* have is a means for those who who cover that tiny portion of Broadway to share a platform with others who cover not only the rest of Broadway but also a broad variety of other communities of interest that are relevant to those who live on Broadway. For instance, I, as one who lives near Broadway and 85th, should be able to go to my &quot;preferred news site&quot; and get news not only about local stuff but also about the computer business, the newspaper industry, international affairs, opera news, etc. -- the things I care about.

What I think will work best, over time, is a small set of news platforms that specialize in the business of delivering a customized and integrated view of news which has been gathered and prepared by a larger set of news bureaus that each focus on some particular specialty (community of interest). In addition to your mantra that news organizations should &quot;link to the rest,&quot; I would also argue that they should not try to &quot;stand alone.&quot;

Hyperlocal news is great. But, I think it is not sufficient to build a sustainable stand-alone product. The product delivered to the user should model the user&#039;s needs -- not just the capabilities of the producer.

bob wyman</description>
		<content:encoded><![CDATA[<p>Jeff, I have no quarrel with &#8220;hyper-local.&#8221; In fact, I think it is terribly important. My only concern is that hyperlocal should be seen as a sub-class of the larger &#8220;hyper-focused&#8221; journalism problem and that we understand that hyperlocal coverage, while necessary, is not sufficient to provide a viable product in today&#8217;s market.</p>
<p>Certainly, news which has primary relevance to one or another market is important to those who live in those markets and it makes sense to have news production organizations that focus on the gathering and dissemination of such news. However, the news or information needs of readers extends far beyond those which are defined by geography alone. Each reader belongs to a broad variety of &#8220;communities of interest&#8221; &#8212; only some of which are defined by geography. Other communities of interest include those defined by occupation, hobbies, political points of view, cultural heritage, form of arts, etc. The full range of opportunity for journalists and the needs of the market lie in addressing all of those communities of interest &#8212; many for each reader. And, just as &#8220;hyperlocal&#8221; is a legitimate field of specialization for some journalists, so is each of the other communities of interest or specializations.</p>
<p>One thing that has impressed me greatly ever since getting into the computer business over 30 years ago is that &#8220;integrated&#8221; systems typically are much more successful in the long run than are &#8220;beast of breed&#8221; specialized systems. Thus, I&#8217;m concerned that in seeing the great value in hyperlocal news, journalists will tend to build products or sites that are exclusively focused on hyperlocal news when, I would argue, what the market will eventually settle on as &#8220;best&#8221; is sites that combine hyperlocal news with news that covers other focused communities of interest. Readers will tend to prefer a site that gives them &#8220;good coverage&#8221; of a larger number of their interests. In fact, they will often be willing to accept lower quality of coverage in individual areas if they can get a broader range of interests addressed. </p>
<p>So, what I argue against is not the building of a news organization that dedicates itself to reporting on events local to &#8220;Broadway between 84th and 86th Streets&#8221; but rather I warn against building a web site that only covers such hyperlocal news. What we *should* have is a means for those who who cover that tiny portion of Broadway to share a platform with others who cover not only the rest of Broadway but also a broad variety of other communities of interest that are relevant to those who live on Broadway. For instance, I, as one who lives near Broadway and 85th, should be able to go to my &#8220;preferred news site&#8221; and get news not only about local stuff but also about the computer business, the newspaper industry, international affairs, opera news, etc. &#8212; the things I care about.</p>
<p>What I think will work best, over time, is a small set of news platforms that specialize in the business of delivering a customized and integrated view of news which has been gathered and prepared by a larger set of news bureaus that each focus on some particular specialty (community of interest). In addition to your mantra that news organizations should &#8220;link to the rest,&#8221; I would also argue that they should not try to &#8220;stand alone.&#8221;</p>
<p>Hyperlocal news is great. But, I think it is not sufficient to build a sustainable stand-alone product. The product delivered to the user should model the user&#8217;s needs &#8212; not just the capabilities of the producer.</p>
<p>bob wyman</p>
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		<title>By: &#160; Bookmarks for April 22nd through May 8th&#160;by&#160;andydickinson.net</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394077</link>
		<dc:creator>&#160; Bookmarks for April 22nd through May 8th&#160;by&#160;andydickinson.net</dc:creator>
		<pubDate>Fri, 08 May 2009 10:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394077</guid>
		<description>[...] NewBizNews: Hyperlocal &#171; BuzzMachine - &quot;For the New Business Models for News Project at CUNY a key model we want to build is hyperlocal. &quot; More from Cuny and Jarvis on possible models for the future of journalism [...]</description>
		<content:encoded><![CDATA[<p>[...] NewBizNews: Hyperlocal &laquo; BuzzMachine &#8211; &quot;For the New Business Models for News Project at CUNY a key model we want to build is hyperlocal. &quot; More from Cuny and Jarvis on possible models for the future of journalism [...]</p>
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		<title>By: News Innovation &#171; Wir sprechen Online.</title>
		<link>http://www.buzzmachine.com/2009/05/07/newbiznews-hyperlocal/#comment-394075</link>
		<dc:creator>News Innovation &#171; Wir sprechen Online.</dc:creator>
		<pubDate>Fri, 08 May 2009 08:52:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=4640#comment-394075</guid>
		<description>[...] Innovation, Cuny    The News Innovation project at the Cuny: Hyperlocal and Metro as strategies; http://tr.im/kOxW &#8211; http://tr.im/kOxY &#160;   [...]</description>
		<content:encoded><![CDATA[<p>[...] Innovation, Cuny    The News Innovation project at the Cuny: Hyperlocal and Metro as strategies; <a href="http://tr.im/kOxW" rel="nofollow">http://tr.im/kOxW</a> &#8211; <a href="http://tr.im/kOxY" rel="nofollow">http://tr.im/kOxY</a> &nbsp;   [...]</p>
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