I need your help, dear readers, with the title of what I hope will be my next book. I won’t summarize the whole thing but the essence of it is this:
There are three responses to change: (1) Resist it, which is futile. (2) Complain about it, which is unproductive. (3) Find the opportunity in it. That is the only sane response. I’ll be writing about the fundamental and permanent change brought on by our shift from the mass, industrial economy to what follows, a new economy based on knowledge and abundance. Entire industries are collapsing — automotive, newspapers, banking, huge swaths of retail, and others will follow — and they will not rise again after a mere financial crisis. So I’m looking after the destruction to the opportunity to see what can be built and on what principles it will be built. I want a title that imparts the imperative and inevitability of change but the opportunity and optimism I see in it. (UPDATE: Since I see confusion in one comment and one blog post elsewhere, let me make clear that I’m not talking about all change, of course; I’m talking about this specific change from the industrial, mass economy to what is emerging now; there’s no stopping that.)
We’re stymied. That’s in part, I think, because What Would Google Do? was a bell-ringer. It’s also hard to get across that dual notion of destruction and optimism. And we don’t want to be tied to the current “crisis”; this is about something more, something bigger and more forward-looking.
I hesitate to list ideas for titles, because I don’t want to prejudice you and cut off any grand inspiration. So you may want to stop reading this post now. In any case, if we end up using a title you suggest, you’ll have (1) my eternal gratitude and admiration, (2) full credit in the book, and (3) a great lunch. I mean it, so please identify yourself with your name so I can thank you.
UPDATE: Here is a list of some of the titles I like so far from the comments and also Twitter and email (though comments are the best way to leave suggestions):
Damned if You Don’t – Alison Black (a favorite)
Doomed to Succeed – Karl Pearson-Cater (another favorite)
The Phoenix Paradox – John C Abell
Next – Steve Baker
Atlantis 2.0 – Joy Fulton
Ch-ch-ch-changes – Joy Fulton
Change is Good – Joy Fulton
The Future is Now (inspired by hers: Future Now) – Joy Fulton
The Leapfrog Economy – dlawless
Return on Innovation, the new ROI – Allan Hoving
CTRL-ALT-DELETE – Rob Holland
Shift Happens – Cem Basman
Shit Happens – id withheld
What Will You Do – Heather Staines
Yes You Can – Philipp
Bring It On – Howard Poon
From Grave to Cradle – Adam Eland
Clean Slate – Dean
The Dawn is Inevitable – Nikos Anagnostou
Renaissance 2.0 – Dan Brian
World 2.0 – Morten Langkjaer
Another Day, Another Way – Aalia
Apocalypse Yesterday – Laura O
Embrace! – Microkultur
Colbert – Kevin (pretty funny way to get publicity)
When Everything Changes, Change Everything – Wendell Wittler
From Ashes to Action – Steve Gorelick
Mind the Gap – Weltenweiser (pity it’d work only in the UK)
Break on Through to the Other Wise – John Grimes
Profit of Doom – (inspired by John Grimes)
Year Zero – Javier Z
Earlier…..
My working title was Reboot, but that feels inaccurate (rebooting only restarts what was before). I suggested Grave Dancer but, gee, my editor and agent didn’t like it. Wonder why. Other, more serious candidates — and if you like any of these, please come to their defense:
* Resistance is Futile (this is probably the leader at the moment)
* The Great Restructuring (title of my posts, where the book has been germinating)
* The Upheaval (thanks, Ben)
* The Day After (Will that mean as much to people too young to remember the movie?)
* The Phoenix
* Rise Like a Phoenix
* The Leap
* The Wrecking Ball
* The Link Economy
* What Follows the Fall
* The Rise of the Next Economy
* Stop Whining, Start Building
* Prophet of Bloom
* The Dawn After the Destruction
* The Day after the Destruction
* Build, Don’t Bail (Catchy, but probably too short-term)
* Building the New Economy
* Optimist Amid the Rubble
* Cause for Optimism
Creative destruction
“Be the hunter, not the prey”
“Return on Innovation: The New ROI”
Another vote for “Creative Destruction” which came immediately to mind the moment I started to read your post.
To understand why this makes sense, read the Wikipage on the phrase:
http://en.wikipedia.org/wiki/Creative_destruction
bob wyman
The Meritocracy: Stories from the New, New Economy or simply The New Meritocracy
Splendor in the Ash
I guarantee your audience is too young to get the reference
Creativ deconstruction
Hi Jeff,
Several suggestions:
1. Step Change
2. Changemakers (or The Changemakers)
3. Mind Shift
Any of these could be proceeded by the more descriptive title suggestions to form a subtitle such as ‘Building the New Economy’ or “Optimist Amid the Rubble.’
Good luck!
The Next came to my mind first, but it seems too forward-thinking. What you’re really trying to do is describe what’s happening right now. More ideas:
Here, Now
Future Today
Foundations for Change
Don’t resist, be streamlined.
After the Break
Cloudbreak: The Silver Lining of the New Economy
I actually think ‘Grave Dancer’ is great.
It’s a way to capture a common criticism of your work and turn it on its head.
Why didn’t your editor like it?
CTRL-ALT-DELETE
Perhaps “Seizing the Apocalypse” – I considered “Apocalypse Wow!”, but apparently that was a children’s book written in 1997. I don’t know if that would be a copyright issue. Apparently, it didn’t sell too well.
“Shift happens”
“The next big shift”
Reading your thoughts i had the impression of a phoenix as well so i would call it: Phoenix construction time.
Orphan Workers
- Remolding (or Reshaping) the World (with a Silly Putty or Play-Doh reference if desired)
- Stretching the Elastic Band
All the best of luck with this one!
How about:
What Will *You* Do?
with a subtitle like: Resisting Change is Futile
(It sets up your three reactions to change nicely, and plays off the title of the previous book.)
@Cem: Shift Happens is BRILLIANT! but too brilliant (http://www.amazon.com/Shift-Happens-Powerful-Ways-Transform/dp/0977761827)
A couple come to mind:
Everybody is Wrong: the opportunity of catastrophic change.
Rebirth: capitalizing on the opportunities of catastrophic change.
Yes You Can
2nd Creative Destruction
What about something out of the line: “Lunch is at stake”.
I think about people loosing there jobs. But unfortunately this title ignores the dual notion you want.
@Brad King: Oops. Didn’t know. What a pitty.
- Who Stopped My Press?
…Damned If You Don’t
(which does allow for the possibility that change can involve some loss, so to some extent you’re Damned If You Do)
But I’m also a fan of Shift Happens
How about The New Optimism?
The Ordination of Change
The Spider Always Starts Again (I’m thinking of what happens if a web gets broken – the spider gets back to work – maybe with a new design.)
The Poppyfield Economy (Poppies thrive in disturbed/plowed land – eg WW1 poppies)
Seeds Amid the Charcoal (or something about how some plants need wildfires to grow or germinate) Shoots In the Charcoal. Plants tat are adapted to the wildfire regime. Imagine a totally black book cover with a crimson flower or bright green leaf.
Make Tomorrow Today
Wake Up Facing Forward
Take Off Into the Wind
I also like The Great Restructuring
Riding the Tsunami
I think either something about how this change is inevitable or something about how people need to get on with it or admit they are washed up. And I think the Jeff Jarvis brand demands that it be edgy and even a bit of shouting at people – not the Kramer kind of shouting, more of an exasperated “why do you people not get it?”
So in that spirit I would suggest a riff on: “lead, follow, or get out of the way”
@Cem,
Shame. I was up for Shift Happens too.
Now that you’re awake again.
Bring it on.
Knowledge and Abundance: Today’s Only Investment for Any Economy Tomorrow
(consider “best” for “only,” or “best and only”)
The Open Window
Turn and Face the Strange (from Changes by David Bowie)
FEAR CHANGE (opposites are always fun)
don’t FEAR CHANGE (with the “don’t” really small)
Sailing the Sea Change
Just a few – but I like Resistance is Futile too
Also maybe Grave to Cradle (playing on McDonough’s Cradle to Cradle)
Opportunity Judo: Using the Momentum of Inevitable Change to Your Advantage
I really dig Here, Now + CRTL-ALT-DEL (although the second one would need a great subtitle; but probly captures the spirit of the geek taking over)
Clean Slate
Liftoff
How about “The dawn is inevitable” ?
Play IT again, Sam!
What Americans can learn in the link economy
How ’bout:
“Don’t Fear the Reaper”
“It’s Coming!”
or simply: “DUCK!”
“Tidal wave; the Antithesis of a New Dawn” would be my recommendation.
“Swimming with the Dinosaurs”?
We Wanted Change
And Now We Have to Deal With It
“You Can’t Push A Rope”
“Oh No! It’s Googlezilla! and Other Fairy Tales”
“Link Rot”
Good luck!
Sorry, this is the last time, I promise…
Catch the Rogue Wave: Thoughts on Surfing the New Economy
The “What Next?” Economy
How about “Who moved my cheese?”.
From ashes to a more genuine society: a crying call answered
or
Economy2sustain: the renaissance is coming again
Or maybe “The sun also rises”?
make things happen, watch things happen or say “what the F just happened?”
Told You So, Vol. 1
Choosing Evolution
Nowhere to Go But Up
Resurrection
A Good Year to Be a Dreamer
The New Rebound Economy
Green Shoots Amid the Rubble
After The Sky Falls
Start All Over Again (taking a page from the president, who’s occasionally used the phrase “pick yourself up, dust yourself off, start all over again”)
Suggested titles:
Renaissance 2.0
Recovery tsunami
Remapping the future
The Global Reformation
I also like the link economy, prophet of bloom, I think given wwgd hit such a vein u need to replicate that interest and edgy-ness in thetitle. Can’t wait to read the new book.
The Opportunity in Obsolescence
Opportune Obsolesence
Unplanned Obsolescence
Sunrise in the Storm
Feasting in Failure
The Feast of Failure
Progressive Postmortem
Positive Postmortem
Riding The Rogue Wave
Positive Faults
Fresh Tracks
Paddling Downstream
Prescribed Burn
Positive Mutation
Positive Adaptation
After the Flood
Resist the futile
World 2.0
The new black
Hello
A few suggestions from me:
1 Reload
2 Fresh Perspective
3 Reinventing the problem
4 Another day, another way
OK, now I can’t stop thinking about this. A few more:
When Tomorrow Comes
The New Frontier
Bootstrappers
Apocalypse Yesterday
How about “Change Happens”?
I take back “Orphan Workers,” I want that for myself. Instead, here’s one that Howard Stern would like:
“Who Farted? Embracing the New Dynamics of Change”
embrace!
it´s short and imperative. although destruction is not mentioned, i think it has this allusion.
Jeff,
How about “Getting Up: What To Do After Everything Has Fallen Down”
I have always wanted to eat at Tavern on the Green. Thanks.
Chuck
10 cents! Thanks for the opp Jeff!
Turning the umbrella upside down.
Have you turned the umbrella upside down.
Are you a past-hugger or are passed hugging the past.
Clinging to the past, leaves you with no hands for the future.
Rock meet hill.
Hah! Trasel, I was thinking the exact same thing. “How about ‘Who moved my cheese?’”
Revolution Mindset
Phoenix Riding…
Hey Jeff
(Keeping in mind that none of my publishers have ever taken my title suggestions in titling any of my books), since the book is about getting to the opportunity ultimately, how about just:
It DOES knock!
or
It WILL knock!
Irrisistable wave
Re: Phoenix Riding,
I have some subtitle ideas,
but if it works… you will also I am sure.
It’s the end of the world as we know it (and I feel fine).
Ashes to Cashes
Do I get my lunch now?
The News is not the Paper: creating, publicizing, distributing and profiting from your product in the new economic reality
Evolve
Try
Turn Around
Synthesis: Information Fusion and the Link Economy [or a subtitle that's actually good]
The Cradle Economy
(If I have to explain it is possibly obtuse, but:)
Once a baby lies in the cradle.
Resistance is futile
Complaining is unproductive
You just have to raise it…
No lunch – I am in Aus, but a signed copy or two will do…
The shaken kaleidoscope
Colbert
how about
“On”
or
“The Wave of Change”
PS I’m the one who photographed WWGD with a chocolate icecream on the plane
The 3 finger salute to the Industrial Revolution-
I can think of a number of sub titles should this main one appeal to you.
What would Apple do?
It’s Your Move!
“Transition to the Now”
or
“The new Kingdom”
(Reboot? How about…) “NewBoot”
“When The Next Generation Has to Be a New Species” (yeah, too long, but get the idea?)
“The Next Everything”
“Redesign, Then Rebuild”
“Don’t Rebuild the Ruins”
“When Everything Changes, Change Everything”
(tongue in cheek) “How to Profit From the Apocalypse”
“Not Your Father’s…”
“Well, We Never… No, You Didn’t.”
“Thinking Inside a Different Box”
(a little newspaper-centric, but…) “Stop the Presses, Start the Change”
Can’t reboot mean to start up clean after all the crap happens?
Reboot
xxxxx the xxxx xxxxx
If you want to go a little high brow, perhaps borrow a phrase from another would-be prophet, William Blake: “Red Clay Brought Forth”
Read his “Argument.” It poetically captures the potentiality for tremendous creation amidst great destruction:
“Rintrah roars & shakes his fires in the burden’d air;
Hungry clouds swag on the deep
Once meek, and in a perilous path,
The just man kept his course along
The vale of death.
Roses are planted where thorns grow.
And on the barren heath
Sing the honey bees.
Then the perilous path was planted:
And a river, and a spring
On every cliff and tomb;
And on the bleached bones
Red clay brought forth.”
Subtitle with “Liftoff”:
Rising With The Linked Economy
I like that WWGD was derivative of a popular saying/title. S keeping wiht that theme:
Who Moved My Opportunity?
Who Moved My Life?
The Changing Point
The Jarvis Code
Also:
Carpe Varius
Carpe Oportunitas
“The Times They Are a Changing”
note: you cannot copyright or trademark a book or song title.
Couple tries –
“The Revolutions Continue”
“Breaking Up for Good”
“Change Agent”
“The Inevitability of Change”
“Resist, at your own risk.”
“Ignorance is Bliss.”
Making Lemonade
How about:
“Wings of Change”
As the world collapses, some will fall and others will find their wings.
Jeff,
“2.0″ (just 2.0) although if it already seems to have become a shoddy sales anthem like “dot.com.” (And is now getting swept past by 3.0 and semantic web.)
Restart (Reboot is too olde and English and PC for me), because it implies an optimistic and eventual return to a smoothly functioning eco(n)system—and in doing so points to a wise philosophy of history—neither conservative or revolutionary.
Another way to think about this: historical antecedents. Paul Hawken’s Natural Capitalism: Creating the Next Industrial Revolution; Daniel Bell’s The Coming of Post-Industrial Society. Our friend Umair’s book (something like Reconstructing Capitalism). Not saying these are right titles, but they suggest a certain way of thinking about the problem.
The Madness of Crowds Redux
Living through crises as we always have.
(Hat tip to Extraordinary Popular Delusions and the Madness of Crowds, by Charles Mackay)
Changeportunity
“What would Darwin say?”
Motion=Opportunity
My suggestion: flex (as in be flexible or flex your muscle)
What would silly putty do?
I’ve used “The Great Restructuring” quite a bit since reading your piece and it has been well received.
I also like “The Great Opportunity” – it kind of turns something like “The Great Recession/Depression” on its head which seems to be your message.
Another one would be weaving a frequent theme we hear of Abundance with Opportunity…”The Abundance Opportunity” or something to that effect.
What would Mr. Bill Do? (Ohhh Nooo)
In the field of opportunity it’s plowin’ time again (with a nod to Neil Young)
“The Industrial Resolution”
Seize The Daze
Après déluge le Écouter
Reformat>Reboot – Why We Must Start From Scratch To Make The Future
From Ashes to Action:
Seizing and Embracing Change in the Coming Post-Catastrophic World
It’s The Future, Stupid!
Embracing Reality
Dr. LinkLove or: How I Learned to Stop Worrying and Love Life
(P.S. Not sure you can say that resisting change is futile. It’s called maintaining stability and security – aka what Big Brother did in 1984)
Opportunity Knocks?
Phoenix immediately came to mind but is on the list. Though also cliche, perhaps Metamorphosis 3.0.
Ah – not as cliched – similar idea – Googlemorphosis -
“Rise of The Phoenix – From Ashes To The New Epoch”
The Opportunity Economy
[...] Jarvis ist, wendet er einige Prinzipen von WWGD an und nutzt die Kreativität seiner Anhänger, um einen prägnanten Titel zu finden. Anreize sind eine Würdigung im Buch, das mit Sicherheit millionenfach über die Ladentheken [...]
Embrace change or die
Bigger. Faster. Better. Different: The new business climate
Change is coming: Deal with it.
Inflection point: Are you ready for the new opportunities?
Born again business
Clean sweep: Old industries die. Will YOU replace them?
Dazed and confused: Opportunity knowcks like never before
(ok that was my last one, sorry for so many replies)
Change Is Gonna Come
2084
or: How We Can Avoid Going Forward to the Past
Jeff, any comments on these proposals so far? There are some good ones in the 100+ list. Have a nice sunday!
A Change Is Gonna Come
Embrace Change
Here are some brainstorming ideas:
Building blocks are the keywords “Crisis”, “Chance” and “Change”…
“Take the chance for change”
“Crisis: A chance for change”
“Crisis & Change”
“Change happens”
Or: “Jump into the future!”
Or: “Take the A-Train”
Or: “Next Exit: Your Future”
Or: “What are you gonna do tomorrow?”
OR: “Pass Google!” – (overhaul, outperform,…)
OR!: “REFIT!”, “Refit your Business!”
OR: “Refit your Business! Pass Google!”
OR: “Googlelize it!”
But they are not really catchy and provocative.
I still favore “Shift happens”
…I love it.
OK. A last one:
“Next exit: Your business”
As a non-native speaker I can’t come up with more witty stuff
Bonne chance, Jeff!
Maybe something as arcane as:
(knowledge+abundance) over (mass+industry)
That highlights the direction of the economic trend even if it’s a crap book title (but maybe better as a subtitle). “Out of the Crisis” would have been a good title if it wasn’t already used by Deming’s seminal work.
Ian W.
“Blinded by the Light”
… at the end of the tunnel, is it an oncoming train? Or daylight? Your choice! And you get a free Springsteen reference to boot!
Most of the ones I come up with sound like the subtitle for a new episode of Star Wars. Maybe that’s not such a bad thing.
The New Change Imperative
The Social Revolution
@Mark Love that. How about Consumer strikes back. Just kidding.
There is a british train classic which fits in here nicely:
Mind the gap.
Because there is in my humble opinion a big gap between old and new economy and you show ways to get over it.
Some will stay behind
Would be another suggestion. Because not all will change and some companies will die. Do they already call you the Webinator?
From survival to evolution
Survival of the fittest
Adaptation to the changing environment is evloution
The change imperative
Dealing with change
Evolving into a market
cheers,
Praveen.
To quote Douglas Adams, creator of The Hitchhiker’s Guide to the Galaxy: “…anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.”
Change: It gradually turns out to be alright really
The New Internet: “Commerce In The Cloud”
“It’s gonna be great”
- why we should love the economy (and her destructiveness).
‘Resistance is Futile’ or ‘What would the Borg do’
Looking forward to it.
_ “change happens”
- “life after the death of the status quo”
- “life after change”
“Return on Innovation: The New ROI”
also
“Perestroika 2.0″ (goes with your “The Great Restructuring”)
After reading Your explanation, something like “Prophet’s Third Option” hit my mind – if mountain doesn’t walk to Maghometh, he can walk himself to a mountain – but there’s a third option”. After thinking and reading the replies, I changed my idea to something like “Beyond Google and Crisis” – because I beleive that’s what people really want You to say: what type of news, entertainment and medium lies after those two fundamentals of the current time.
SHIFT!
Why its futile to fight it. Why its imperative to lead it.
or
Why its stupid to fight it. Why its clever to lead it.
binary in the coal mine
Cultural Resilience
Sunrise
Just straight forward:
“F*ck the economy. Build your own.”
Why not.
Everyone participates and everyone has a chance to make at least as poor decisions as some of the industrial giants have made in the past. Very catchy title suggestion!
Spare Change
The Morning After – A Tough Pill to Swallow
“You don’t want to work in your dad’s office or mom’s shop. Do you?”
The essence.
For short: YDWTWIYDOOMSDY?
“Doomed to Succeed” seems to fit.
You can use our title: I think synchronicity has very much to do with everything we are talking about – in human beings and their being the driver for the new age; Synchroncity, It is Everywhere Just Look to See!
another potential “As the Web2 turns”
looks like plenty of responses
(the power of SN)
Positive Forward
Connecting to the Dance (inspired by your Title)
A Whole New Ballgame
Here We Go
I’m There – You Coming?
‘Break on through to the other side’
My wife suggested: ‘Rise and shine,’ ‘Prophet or Doom,’ ‘Just a Shift of Habit,’ ‘I Changed My Mind,’ ‘The Game is Over,’ ‘The Game is Up.’
Year Zero
Here are a few more: ‘Welcome to the future,’ ‘Change is in the air,’ Its coming!, ‘The Seedling in the Ashes,’ ‘We Didn’t Loose Anything!’ ‘Still Standing!’
Get out of my yard!
Being the Phoenix
Stop the Funeral, I Want to Get Going (or Working?)
Uh, oh. Opportunity knocks.
(This builds on some of the previous ideas submitted. Sort of a string.
Glad to share credit, or blame.)
Opportunity Knocked and Broke the Door
Riding the Dangerous Wind
Reference to Chaos, of course, with that positive slant.
The People Economy
Getting Ready for the People Economy
Trust Us
Make Love, And Business
We’re not waiting for you
Ready, set, go
Go For Tomorrow
Economy Zero
Business Zero
Company Zero
Economy 0.0
Business 0.0
Company 0.0
Biz 0.0
A World of Change
Where Were You?
Change is Good.
The Late Learning Curve.
Learning how to Learn Again.
The End of the Learning Curve.
The Shadow and I are One!
Trusting Yourself, and Trusting Others.
‘News Soon Forgotten’
‘A Chance to Change’
Are you following me?
It’s your turn
You’re next
Your Turn for U-Turn
U-Turn
Update
Update Needed
Just a few cents:
“Resist, Complain, Adapt — Survive the Economy”
“How to lose your business”
“Dazed and Confused — Adapting to the new environment”
“The Great Collapse — Is Your Business Ready”
“Ignorance Is Bliss? — The Blindfolded Industries”
Hi Jeff,
I’m throwing my hat in the ring;
New Economy Rising:
Rebooting the American Dream From Crisis to Clarity
“Many to Many”
Jeff, two:
The end of the masses
Fast Forward
ciao
Fix the Fail Economy
Economy Leap
Business Leap
Disruptive Economy
Disruptive Business
Mass Change, Mass Chance
Catch The Cluetrain
considering that The Cluetrain Manifesto predicted most of what happens now
C2C / Change-to-Chance
Terminator vs Status Quo
Terminator vs You
or maybe just re-NEW
“OBSOLETELY” [Fantastic]
or “Obsoletely Fabulous!” (I like it)
Stonewallers, Whiners and Winners
How About:
Crossing The Rubiconomy – Why shedding the past will help you unlock the future.
This seems to be somewhat of a meme of yours.
I LOVE “Crossing the Rubiconomy”, I just hope the reference is familiar enough to enough people.
[...] Jeff Jarvis is just full of interesting ideas. Unfortunately his thinking on the subject of change seems to be curiously incomplete. There are three responses to change: (1) Resist it, which is futile. (2) Complain about it, which is unproductive. (3) Find the opportunity in it. [...]
What would Darwin Do?
Survival of the fittest.
That first one’s beautiful! I want that on a T-shirt or a bumper sticker! Or perhaps a little wrist-band with just the initials…?
The Alpha and Omega of Delta
my ideas:
- please, fasten ur seatbelt
- whats coming next…
- after the house of cards
- DEAL WITH IT
- reinvent(ing) the wheel!
….
My serious suggestions:
- Insert Change to Continue
- Change for a Dollar
- A Dollar for Change
- Changeover
- The Changeover Hangover
Otherwise I say you go with:
- Transformers: Revenge of the Fallen
…or just “Large Change” (as opposed to small change)
Centrifugal Force: The Economics of Modern Global Change.
Danny L. McDaniel
Lafayette, Indiana
Jeff, some may think this could only resonate with older readers, but I’ll bet there are lots of the younger ones who’ve heard either Pete Seeger’s or the Byrds’ version of “Turn, Turn, Turn.”
Just scanning the comments made me realize how many folks have already utilized the word “turn” in their suggestions and comments. Perhaps the simplest would also be most evocative (with the proper sub-heading):
“Turn”
I will also pitch the other more wordy, alliterate, and somewhat baser title that came to mind:
“Change Your Ash Into Cash!”
Which, I know, sounds more like something Billy Mays would be promoting on cable, but it was in my brain and had to come out.
format c:
The Überconomy
Nice. I like it.
Dear Jeff,
Just finished your book. Great thinking, especially about the education.
Please see below a few suggestions for the title of your new book:
The reshape of change
The reinvention of change
Change 2.0
Best wishes from The Netherlands
I hope you’re not REALLY going to write a book arguing that resistance to change is always futile. The myriad counterexamples from the whole of recorded history might make you look a little foolish.
The resistance to THIS change is futile. I’ve spent the last decade and a half watching people in at least one industry resist the internet and that was more than futile; it was damaging.
“The Dawn of the Datarati”
albeit that probably came from Google too – see http://www.wired.com/culture/culturereviews/magazine/17-06/nep_googlenomics?currentPage=all
Ian W.
Hi, Jeff–
There’s a lot of creative energy here, and hopefully the perfect title will emerge. I’ve thought of a few, although who knows if they’ll work.
There is something Gatsby-like in this current collapse, and at the risk of over-sentimentalizing from the novel, also something akin to the green light at the end of Daisy’s dock. In this vein, either SEARCHING FOR THE GREEN LIGHT, or, to be more rhetorically in-line with the question format of WWGD?, WHERE IS THE GREEN LIGHT? (Which isn’t limited to the *Gatsby* reference, but also, traffic lights.)
The idea of the phoenix is interesting, rising from the ashes, and does conjure up ideas of rebirth from destruction. But I think perhaps it leaves out the idea that we’re all relearning what we know. Everything is changing. As well, you want to include something about the linked world we live in. So, you might consider a title like: (RE)LEARNING, (NET)WORKED.
Good luck with the title, and the new book!
–Renee
(which means “reborn” in French, of course)
Dear Jeff,
Your book, What Would Google Do? (WWGD?), laid out the changes occurring in our world right now so concisely that I immediately began exploiting new opportunities resulting from the abundance of knowledge now available to me. I can’t wait until your new book comes out
To me, the new book that you are working on describes, “The Beginning of Tomorrow – The New Opportunities in the Abundance of Knowledge.”
I am glad to read that you are optimistic about the future, we can all use a bright light to focus on these days.
Keep up the good work, and Best Wishes on your new book!
- Brian
Goodbye Caterpillar, Hello Butterfly – The coming Global Metamorphosis
Techo-change 2.0
Technology changes, so should you
Change quick or be obsolute
Beating the buzz
Change or collapse
Trasform or collapse
Irrisistable
I’m both staff reporter of old media(a daily newspaper) and blogger.
I agree with your coherent opinion.
As soon as your book is published, I’ll buy one.
Good luck!
Glad you liked “When Everything Changes, Change Everything”, but I can’t stop thinking of ideas…
“The Revolution Will Not Be On Paper”
“Megamorphosis”
“Re-Media” (if the focus is more on the Media Business than Business in general)
Instant Pop Culture Overload: “Are You A Terminator, A Transformer Or A Trekker?”
“NewVolution” or “NewVolving” (I’m still partial to my earlier “NewBoot”,
Besides mine, there are enough good titles here to fill the Business section of a bookstore.
The Rise of Opportunity
Look Forward to Opportunity
Linking to Opportunity
The Evolution of Opportunity
Opportunity is Inevitable
Opportunity is Irresistible
I think this is a fantastic illustration of the future. You issued a request for title suggestions and get hundreds in a couple of days. Now apply this same phenomenon to journalism and see why an individual or small group can achieve so much in the future journalism.
If you are doing an investigative piece – issue a request to interested people about where you should look, what questions you should ask and who you should see. If the response is anything like just happened with your title request the job will be easier than the present practice.
Post a beta version of a story in a blog and let the blog readers help to fill in gaps, provide references and challenge weak or fuzzy points.
The future will not in corporate journalism, individuals or small groups of collaborators will be the new journalism.
JJ, before I read the titles I already had settled on
Resistance is futile: the opportunity imperative.
Cloudstorm
Optimism
Dawn
Sunrise
Imperative
Paradigm
Change
Change Sunrise
Chameleon Dawn
The Optimism Imperative
The Opportunity Imperative
The Change Imperative
The Chameleon Imperative
The Optimism Dawn (or Sunrise)
No doubt some of the suggestions will see the domains disappear – I did not take any of them (which exihibits some hubris on my behalf – assuming they’re good enough)
Tim M / Project Heresy
Several quick thoughts:
THE WORLD IS HACKED: (OPPORTUNITY AWAITS)
WHAT WOULD YOUR NEIGHBOR DO?
The Clock is Ticking-Transformation to the Technology Economy of Knowledge and Abundance from the Customer of Mass Consumption.
I’d go for Jeffonomics
Busting into the Next Age (new age)
Busting into Profit
Doomed to Profit
Ashes are burning brightly
Ashes to Opportunity
Profit 2.0
Next 2.0
Opportunity 2.0
Transformation 2.0
From Big to Small
Great smallest
A-bun-dance 2.0
Wave 4: Opportunity
Small is beautiful again
I liked:
Resistance is futile: the opportunity imperative.
Doomed to succeed!
Goodbye Caterpillar, Hello Butterfly – The coming Global Metamorphosis
Limitless: A View of The New Economy
Another Door Opens
Hey, got an inspiration this morning:
“Buzz to Business”
“Buzz to Biz”
Cool. A lil’ bit of ‘BuzzMachine’ and a dash of ‘Business’.
How do you like it?
[...] der Welt, Jeff Jarvis, Blogger und Autor von What Would Google Do? schreibt ein neues Buch und ruft alle seine Leser auf, ihm bei der Suche nach einem guten Titel zu helfen. Ich habe einige Vorschläge gemacht und bin [...]
.…
* I’m < We are
* We are what we share
* Shareconomy
* BETA, 2.0, … and now?
“Upgrade and re-install”
“Better change a loosing team”
One more, because i think it fits you in a way, old industry and of course some real estate agents will see you:
Heretic 3.0
“The door opens – pass!”
My first thought was “The window is open …”, referring to the window of opportunity picture. But you’ve asked for imperative, too. The metaphor with the door fits to the need to move and to take action.
General remark: the essence of your new book reminds me to Joseph Schumpeter’s “Creative destruction”. I’m curious to read your book.
Best regards,
Andre
(Hamburg, Germany)
Hi Jeff – I could think of:
1) Can’t beat Change. Join it!
OR
You can’t beat Change. Join it!
OR
If you can’t beat Change, Join it!
Somehow I feel that these titles could capture the spirit of your words – “I want a title that imparts the imperative and inevitability of change but the opportunity and optimism I see in it.”
What about:
“Rise to the occasion – it’s inevitable”
Darwin’s Socialism
Super you Super Me
*** The Circle of Life – Every end is a start ! ****
*** Everything has it’s good side***
Jeff
I like “The Phoenix Economy” because these industries aren’t going away (like buggy whip manufacturers) but rather being reinvented. Maybe they won’t make it all the way to the ashes like a Phoenix but they seem awfully close. When Warren Buffet says he won’t buy a newspaper at any price, it sure does seem close.
Jeff, Firstly, congrats on this. Who knew you’d become the world’s favorite media author? When Allie and I launched our business, we called it “Donata,” because odonata is the latin name for the species dragonflies and damselflies. These creatures live half their lives under water and half their lives in the sky. And isn’t the concept of metamorphosis what you’re really talking about. The change is inevitable and what follows is glorious beyond imagination. I’m terrible at titles, but how about something like “The Dragonfly Effect?” I like “Resistance is Futile,” and it’s certainly appropriate, but it doesn’t have that optimistic ring that some of the others have. Anyway, good luck. Long time followers of you are very proud.
Dear Jeff,
Here is one more:
- You Never Know What the Bad is Good For -
Brian Laszakovits
Title for new book – “What’s Done is Undone” You’re welcome.
Be well,
Elgin
Hello,
Here are a few suggestions.
Hope you like them :
1- …Press Enter §
2- Don’t sit in the stairs, climb it !
3- Tomorrow begins today
4- Change is coming, don’t miss the train
4bis- Don’t miss the change train
4ter- Jump in the change train
Géraldine
Some information to the title Shift happens. It was the name of a conference here in germany and is the nam eof a marketing blog here already. So i think it´s kind of used already. The conference wasn´t that good, the W-LAN wasn´t functioning right over all three days, so its maybe slightly doomed.
i lke from the suggestions so far “The future is now” a lot. and i forgot to thank you for the nice talk on the next about possible “google killers”.
The Phenix Mentality
Together
LOAD”NEXT”,8,1
The future happens now
“Head On” How to Improvise, Adapt and Overcome
I keep on thinking that King Canute, faced with a title wave, would do better sitting in a canoe than enthroned on the sea bed. Can’t seem to make a pithy few words to describe this though…
make that *tidal* wave…
Progress Pandemic
Change – This is Stability
Hello Jeff. Enjoy your column, and your challenge. A couple for you to consider:
From Tragic To Magic
Sharadigm
Regards,
Laid Off Too
Every Downfall Has an Upside
Finding the Silver Lining
It’s Inevitable: Making Your Decisions Now
I suggest you call it
LIVING IN THIS*
which is, of course, a cheap anagram for living in shit.
Title sugggestion:
‘Refresh’
Complain, No Gain
The New Knoconomy
The 2009 Econoquake — The Beginning of a New Era
The End of the World As We Know It — Finally!
Tomorrow Never Dies
The 2009 Wake Up Call
Sunrise @2009
Why it doesn’t matter anymore if the Chicken or the Egg came first
Surfing
What waveriders can teach business about embraching change
“Link Economy” is the only one that jumped out at me. If I were browsing books, this one would definitely grab my attention. As a book title, it also feels like it contains more of your personality than the others and would look good on a bookshelf next to ‘What Would Google Do?’.
As an aside, the other titles you have suggested come across as presumptuous, navel gazing, or self-important.
Life After the Implosion
(or instead of “Life”: Innovating, Living, or The Economy)
Not quite sure if this is to the point, but I was thinking about a comment a colleague one made to me about the constant change in corporate America:
Don’t resist change, hug it!
“Grow or Die”
– You Only Have Two Choices in Business or Nature
“Win, Lose, or Get Out of the Way”
– Like it or Not, Everything’s Changing Faster
Title suggestion:
Know Your Platform
Thanks,
Dan
Power to the People – The New Economic Revolution
Power to the People – An Economy in Transition
Problems are only opportunities in work clothes
- Henry J. Kaiser
Appologies if these have been offered:
Make a changing world yours, First movers on changing markets and technologies win big
Change Vultures Rule; It’s all being in the right place at the right time with the right idea to make the most of new technologies and markets
Bleak is good! When things look bad for others, the opportunities are yours
Pray for change, Why new technologies and markets open the doors of opportunity.
Strong people love change, How changing technologies and markets create opportunities, can make your career and made Bill Gates and Steve Jobs rich and famous
Promote yourself by promoting change; 99% of your competitors fear change; it’s the 1% who see opportunities in new markets and technologies who win
7 Ways to be a Change Vulture, use one of my previous sub titles
10 Changes you want, Any one of these changes can make somebody [you] rich and famous
10 Steps to prosperity from despair, plus sub title
What is real change, and how you can make it work for you in 10 easy steps. Well, maybe not so easy
Unexpected! 10 steps to turning disastrous change into the next Amazon, Apple or McDonald’s
“The Monkey Keyboard”
I like “Resistance is Futile” a lot, but I find it a little negative – what about a pun on it with a positive spin like:
“You will NOT be Assimilated”
Abort, Retry, Succeed?
How about The Rich Get Richer! That seems to be what you’re always celebrating.
Rob,
Chill.
I apologize for my tone, which was inappropriate. Despite the fact that I disagree with most of what you say, I think you have the best of intentions.
HOWEVER, based on what I know about your vision of the future, I find it *very much worth resisting* and I’m not going to apologize for that (although I will certainly phrase my disagreements more politely in the future – you’re right about that, and my apology is sincere).
When I look at Google, I see a company that has built a business (YouTube) by exploiting and devaluing the intellectual property of others; I see a company that compiles data on the activities of almost everyone online without giving them much notice; I see a company that preaches transparency but hides its truly valuable resource (its search algorithm); and I see a company that’s being investigated by the DOJ as a monopoly. To me, this is very much worth resisting, and I do not think that’s futile AT ALL – and the EU antitrust judgments against Microsoft and Intel prove it.
I think a future where Jimmy Wales and Craig Newmark make millions off of “free culture” while marketing themselves as anti-corporate gurus is worth resisting. I think a future of tax breaks for telecom providers and cable companies is worth resisting. And I think a future where Arianna Huffington is regarded as anything other than a high-priced beard with a disinclination to pay taxes is worth resisting most of all.
I’m sure you see this future differently, since I know you have the best of intentions. But I don’t think the same of those you’re defending.
Makeover Matrix: How America Reinvented Itself During the Great Recession
or
The Makeover Matrix
or
Makeover Matrix: How the Great Recession Transformed American Business
or
Makeover Matrix: How the Great Recession Remade the American Dream
Hi Jeff,
Your post reminded me of the old chinese proverb, something about change being a curse. So, as a follow up to WWGD?, maybe “The Blessing of Change”.
I also liked the suggestion (from another poster) of “Turn”. Simple, elegant, and you don’t need to make an acronym to refer to it.
Can’t wait to hear what you decide to select.
- Hand’s up
- Do not resist
- Restructure the future
- You’re not surrounded
- Resist complaining
No Inevitability (from McLuhan’s “there is no inevitability provided there is a willingness to contemplate what is happening”).
Restruction (because some people enjoy spurious neologisms).
Complaining may be unproductive, but it sure is fun!
the best place to change direction is at the top of the wave.
“The Art of Loving Change”
“Got some change?”
Man, am I creative today. Thunderstorms outside my window.
Saw something on HG Wells last night and his uncanny ability to predict the future, esp around atomic bombs…..
HG Wells wanted the below written for his epitaph……..This is kind of a moxie title and probably won’t be taken seriously as a suggestion but had to share regardless. Enjoy!
“God damn you all, I told you so.”
“Who Said Fear?”
“From the other side of your past”
“Your new present”
“The gift of change”
“Knocking down the past”
“Nada es igual” <– “Nothing is the same”
“Today Tomorrow”
“Breakout. Motivate, Inspire… Change”
How about “Threat is the New Opportunity?”
Riding the Cluetrain to Success
I didn’t read all the responses, but how about:
“Shut up and Change!”
Adam
Here are a few suggestions for a book title:
Halt and Catch Fire
Crash and Catch Fire
Booting Up the Future
Paradigm Lost
Halt, Load New Paradigm, Run
CHANGECHANGECHANGECHANGECHAN
GECHANGECHANGECHANGECHANGECH
ANGECHANGEOPPORTUNITYCHANGECH
ANCHANGECHANGECHANGECHANGECH
ANGECHANGECHANGECHANGECHANGE
Change Has Arrived But Where R U ?
I really, really like “Shift Happens” suggested by Cem Basman
I would definitely give the cover a double-take if I saw it somewhere. Has spunk, is calling to another (very true) saying, describes the feeling a lot of people are experiencing right now, hints at technology (shift key), and describes the change you’re talking about and how it’s a natural part of evolution.
ur absolutley rite…its is THE untouchable suggestion. moreover, i think it IS the rite title for the book. it contains everything! Jeff should use it!
BUT: there are already 3 books with that title…
“The Monkey Keyboard”
What would Jarvis do?
Resist, Collaborate or Surrender
Phoenix Paradox is OK, but one I would suggest is “Something From Nothing”. There is a children’s book of this name actually, and the idea you have for the book reminds me of the concept of this children’s book.
The best title is in Mark Clare’s comment http://www.buzzmachine.com/2009/05/22/nobody-can-be-a-newspaper/#comment-394972 .
“Change Doesn’t Care.” (It’s the response to “People don’t like change.”)
“Generation Google “
“Shrink and Grow Rich”
In your list of possible book titles I see “Damned if you Don’t” and “Doomed to Succeed,” which brings me to my personal favorite; “Doomed if you Don’t”
On second thought, how about:
“Damned if you Do, Doomed if you Don’t.”
YES WE MUST
Let’s lunch in Berlin/Germany.
What abouts:
Goodby: now, Hello: future.
(Stole it from your post about Star Tribune)
put a nes after anything that means something, changenes, and create your own religion. I know your book is not about change all over, let an typographic illustration of a tree symbolize what you will touch in your writing.
Best of luck (hard work)
Cheers
/Magnus
Or Obamanes.
What Would Archimedes Do?
The only way out
I say goodbye, I say hello
plus ça change, plus c’est la même chose
or shorten to — plus ça change
the more things change …
French is probably NOT what you are looking for but it was the first thing that came to mind.
More suggested titles:
. . . And the Googliest Shall Inherit the Earth
Feasting on the Carcasses of Dinosaurs
No Really, The Sky IS Falling!
. . . And So the World Ends, Now What?
Surviving the Mass Extinction
(I’m picturing cover art with dinosaurs watching a large fireball falling from the sky. It’s corny but evocative.)
Titles:
. . . And the Googliest Shall Inherit the Earth
Feasting on the Carcasses of Dinosaurs
No Really, The Sky IS Falling!
. . . And So the World Ends, Now What?
Surviving the Mass Extinction
(I’m picturing cover art with dinosaurs watching a large fireball falling from the sky. It’s corny but evocative.)
Rise of the Machines. I know, I just saw Terminator…
Opportunity Inc. – Change is…
Unfortunately “The Ultimate Reboot” is a term already used by Mr. Juan Enriquez. It would fit your book well. I would keep the title Reboot but add a subtitle. Something like:
Reboot – A Step into the new generation?
The following is my suggestion for the title of your forthcoming book. “Time to move on !! ” Reminds me of of very wise teachers past that gave certain know it all students to the point advice. Thanks and best to you. Enjoy !!
Interesting comments Jeff. I think Rob’s comments actually illustrate your points. If someone is resentful of a person or a company because they are perceived as taking money from people’s pockets or doing things ‘unethically’ or ‘as a monopoly’, then those same people probably won’t follow the Googles and Huffingtons into the future. Rob may not like how they operate, but I still respect how much success they have, and I’d consider looking at their business models to see if they’d apply to my fields of interest.
By playing ostrich Rob and the newspapers (and automakers, etc) are not realizing what is happening. And while I agree he should show off his ostrich skills on his own blog, it is a good reminder for the rest of us of what ostrichs look like, and that they exist.
“From the Ashes”?
There are 3 types of people;
one, makes things happen;
two, watch things happen;
three, ask “what happened?”
Proposed title:
so make it happen
quote attributable to mary kay ash
see http://quote.robertgenn.com/auth_search.php?authid=159
and
http://www.toinspire.com/author.asp?author=Mary+Kay+Ash
Book Title Suggestions:
Rebuilding Change
Rebuilt Around Change
Abundant Knowledge
Abundance Changes Knowlege
small is the new BIG
Change for Opportunity
Bricks & Mortar Crumble But Change Lasts
From Mass to Opportunity
Mass Upheaval
1st – Greenfield – what is left after change. (you can play with the word, like Gr$$nfield).
2nd – The day/month/life After
3rd – Giggles – lafter after (also opens chance to use Giigles)
4th – Cocoon – R U Comming out? – matamorphosis is a change that creates a new being. if you stay in the cocoon … you will die.
Note: Just reading your WWGD? book. Loving it.
Shift, Share and Change
Change or Die
My title suggestion:
“King Ludd’s New Loom”
See http://en.wikipedia.org/wiki/Luddite for background.
Economy 2.0
Collapse of a System – Chances 2.0
What Would Jeff Do?
The darkest hour is right before dawn
Hi Jeff -
How about:
Change … everything!
As a possible subtitle:
The incredible opportunity created by the new knowledge economy
I’m no graphic designer, but I would ask about designing the word “everything” in a manner similar to the iWork ‘09 graphic – so that it somehow captures the essence of many different sectors of the economy through each of the letters.
All the best,
Duncan
Two Point Plus
“Under Destruction”
bright yellow cover with an image of a worker with a shovel in the ground, or digging into a pool of logos, like the old “under construction” signs — evokes destruction, and that something else is being built.
What about:
*After the darkest hour
*Waking up in a new economy
[...] worth reading to help me understand the thinking behind the poopoocaca. Besides, when he recently put out a call for title suggestions for his next book, he included one of mine, “When Everything Changes, Change Everything” among his 30 [...]
Opportunity Knocks: How the knowledge economy breeds abundance
i have two sujestions for your book tile and i have explained the reasons for my ideas bellow
* unchangeable change
*the inevitibility of change
My sujestion is that you include Change in your title, since that seems to be mostly what you book is about. I often think about how nothing is set in stone except for the past, because that is the one thing we cannot change, it is certain then that there will be a past, which also means that there is a present and a future, but that transition through past, present and future is a change and I think that change becomes as certain and inevitable as the simple facts of life, we live and one day we will die. Change is certain, certain as life, because to live and to be alive means to change, otherwise we could not exsist but like statues. so change becomes a fact of life and as you pointed out there a three basic ways people react to change, this because it is human nature i believe is also rather unchangeable, and because change exsist without the ability to be altered, for what else could it be? I think that change itself is unchangeable hence my ideas of unchangeable change and inevitable change.
Here’s my 5 euroCent’s worth:
I very much like your pun “Prophet of Bloom” as a trigger – so, why not add a subtitle to it:
“Prophet of Bloom – Information Economy Reloaded”
“Prophet of Bloom – Recultivating Global Economy” (strong Edenic slant)
“Prophet of Bloom – Beyond the Spill”
(which needn’t refer to oil in the Mexican Gulf exclusively… but of course only makes sense if you also work in recent events, the oily waves they created yet to be overcome?!*)
*(I’ve blogged a piece using “The Spill” as a metaphor… our civilization leaky at the foundations… http://textgruende.wordpress.com/2010/07/04/4th-of-july-in-year-1-of-the-spill-a-bitter-world-cupful/ )
sorry – got distracted from another reading path and ended up here – overlooked the time stamps of earlier commentaries… by now, your book is probably far into the making and its title long been found? Couldn’t find a mention of it anywhere though, – would love to read it…
thanks. I actually switched topics. I’m now writing a book about the benefits of publicness called Public Parts.
Oh, of course you do… Loved your “public parts” talk at re:publica 2010 incl. ash cloud reports in the aftermath… good luck for that book, which I will want to read, definitely. And yet hoping, post-apocalyptic renewal script in the drawer might be resurrected one needy day?
Btw – here the documentary pics I posted via Twitpic after listening to your talk in Berlin, when the ash may have swallowed up many links:
http://www.twitpic.com/1fulda
http://www.twitpic.com/1fupe0
http://www.twitpic.com/1g52u0
“The best of intentions” remains condescending. I repeat, Rob, get a blog. Coming here merely to harass — that is, to disagree with attitude and repetition in attacks — borders on trolldom. I would think you, teaching criticism in the new age, would practice the new criticism on your own. The discussion happens from those platforms. Here in blogs, as in the academy, collegiality counts. Disagree with me all your like. But in your prior comments and this one, please leave the psychoanalysis on your couch.
As for Google, I too, criticize them. Have you read the book? The point of it is not so much Google but the changes in our world and understanding them through the lens of those who have been successful. The YouTube saw is getting old; it wasn’t just built on others’. There is a vast amount of wonderful creation. As a critic, I’d hope you’d be curious enough to go find it and see what it says about society and art. Making the algorithm public? You must be joking; that would bury you in spam and devalue the internet. I wish they would make other things transparent, as I say, again, in my book; but that is the last thing they can open. DOJ and EU judgments prove nothing. Microsoft is no longer a threat and that only reveals the folly of the efforts to bash it down. Microsoft did that to itself. The market did.
As for Craig and Jimmy: what difference does it make what they earn? (When you make more for a magazine piece, does that make it worse?) As I say in the book, Craig has created a system that has left billions in the pockets of the people doing the transactions. that money never belonged to newspapers; it was extracted from the market at unfairly expensive prices. If you want to dislike monopolists, look to our own industry, Rob. Both Jimmy and Craig have, indeed, created the means for people to do what they want to do. If you respect the people – and I think that is what is at question here – then you have to respect that – or at least, as both a critic and a teacher, give it more attention than the thin antimarket picket sign. As for Arianna, I can’t even understand your hostility from your snark above. She, too, created a means for many to say what they think. I celebrate that as a democracy and a culture and I think it is worthy of attention and study not snippy dismissal. Again, what they have accomplished says a great deal about the culture and that is what you observe and teach.
In my book, I observe this culture. This is not about some emotional this-side-or-that-side defense that you think you should nya-nya me about (any friend of yours is an enemy of mine). Please don’t insult me with such shallow rejoinders. There is incredible, rich, meaningful change going on in the culture and these are windows onto them. Open them.
: And one more thing: Do you exercise this same financial analysis toward the art and entertainment you judge as a critic? If artists get too rich, do you discount them? If Michael Moore, Oliver Stone, Bruce Springsteen, Billy Joel, and 50 Cent make to much, does that rob them of their credential as men of the people? Do they need to file 1099s as you expect web people and companies to do?