Comments on: Advertising as failure http://www.buzzmachine.com/2009/05/30/advertising-as-failure/ by Jeff Jarvis Fri, 10 Feb 2012 09:43:34 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: simon bottom http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-454538 simon bottom Tue, 19 Jul 2011 21:59:43 +0000 http://www.buzzmachine.com/?p=4773#comment-454538 I'm pleased that I am not a News Corp, shareholder! With all the current problems it is facing in the United Kingdomwith the now closed, News of the World newspaper. Rupert Murdoch's News Corp based in Delaware; is also facing a legal challenge from its shareholders. These shareholders, including investment funds, labor and municipal pension funds are accusing Murdoch of misusing News Corp assets, by treating the company like a family candy jar, which he raids whenever his appetite strikes. It looks like the trouble are just starting! I’m pleased that I am not a News Corp, shareholder! With all the current problems it is facing in the United Kingdomwith the now closed, News of the World newspaper. Rupert Murdoch’s News Corp based in Delaware; is also facing a legal challenge from its shareholders. These shareholders, including investment funds, labor and municipal pension funds are accusing Murdoch of misusing News Corp assets, by treating the company like a family candy jar, which he raids whenever his appetite strikes. It looks like the trouble are just starting!

]]> By: The wood from the trees: On PR, advertising & the new roles in communications – RAAK http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-424296 The wood from the trees: On PR, advertising & the new roles in communications – RAAK Thu, 09 Sep 2010 11:50:56 +0000 http://www.buzzmachine.com/?p=4773#comment-424296 [...] guru Jeff Jarvis predicted a short while ago that the upheaval that has beset journalism will also hit advertising and public relations. That process now seems well on its [...] [...] guru Jeff Jarvis predicted a short while ago that the upheaval that has beset journalism will also hit advertising and public relations. That process now seems well on its [...]

]]> By: Stop selling scarcity « BuzzMachine http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-408630 Stop selling scarcity « BuzzMachine Wed, 10 Feb 2010 19:42:25 +0000 http://www.buzzmachine.com/?p=4773#comment-408630 [...] relationships around media, without advertising. Or as I’ve been obnoxiously stating it, advertising is failure — it’s what you do when you don’t have a valued [...] [...] relationships around media, without advertising. Or as I’ve been obnoxiously stating it, advertising is failure — it’s what you do when you don’t have a valued [...]

]]> By: Advertising as Failure – interesting perspective from Jeff Jarvis « End of Business as Usual – Glenn's External blog http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-408622 Advertising as Failure – interesting perspective from Jeff Jarvis « End of Business as Usual – Glenn's External blog Wed, 10 Feb 2010 17:52:08 +0000 http://www.buzzmachine.com/?p=4773#comment-408622 [...] } Jeff Jarvis has a provocative post from May 2009 titled Advertising as failure. The gist of Jarvis’ post is this – quoting Jarvis: The ideal relationship a company [...] [...] } Jeff Jarvis has a provocative post from May 2009 titled Advertising as failure. The gist of Jarvis’ post is this – quoting Jarvis: The ideal relationship a company [...]

]]> By: Advertising Tries to Sell Itself — The PBLKS | The Publics http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-404541 Advertising Tries to Sell Itself — The PBLKS | The Publics Mon, 16 Nov 2009 04:24:46 +0000 http://www.buzzmachine.com/?p=4773#comment-404541 [...] different today is that the perfect storm of recession and Google-ocalypse has for many clients shifted ads from a necessity to luxury. Why pay for an expensive advertising [...] [...] different today is that the perfect storm of recession and Google-ocalypse has for many clients shifted ads from a necessity to luxury. Why pay for an expensive advertising [...]

]]> By: Dis nutteloos, ergo: dit misluk | Johan Swarts se bl0g http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396889 Dis nutteloos, ergo: dit misluk | Johan Swarts se bl0g Mon, 22 Jun 2009 13:47:43 +0000 http://www.buzzmachine.com/?p=4773#comment-396889 [...] in te teken. Volg my gerus ook op Twitter. Dankie vir jou besoek!Jeff Jarvis reken “Advertising is failure”. Die basiese idee, een waarop vele ander soortgelyke skrywers deesdae (Seth Godin jumps to [...] [...] in te teken. Volg my gerus ook op Twitter. Dankie vir jou besoek!Jeff Jarvis reken “Advertising is failure”. Die basiese idee, een waarop vele ander soortgelyke skrywers deesdae (Seth Godin jumps to [...]

]]> By: James http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396566 James Wed, 17 Jun 2009 15:03:08 +0000 http://www.buzzmachine.com/?p=4773#comment-396566 Advertising is critical to the success of a business just like a person, even you think you are very qualified for a job but if you don't know how to sell and advertise yourself, you will be quite difficult to success. Advertising is critical to the success of a business just like a person, even you think you are very qualified for a job but if you don’t know how to sell and advertise yourself, you will be quite difficult to success.

]]> By: JO http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396367 JO Fri, 12 Jun 2009 18:06:27 +0000 http://www.buzzmachine.com/?p=4773#comment-396367 +Advertising is not a failure as much the abuse of channels and distribution matrices fails what you advertise. ...to embue the psyche is not to tease the imagination. ((job of a good advert is in the tease. RULE #1)) cheers! john.olmo ODC:NYC +Advertising is not a failure as much the abuse of channels and distribution matrices fails what you advertise.

…to embue the psyche is not to tease the imagination.

((job of a good advert is in the tease. RULE #1))

cheers!

john.olmo
ODC:NYC

]]> By: links for 2009-06-10 - Hartmut Ulrich - Randbetrachtungen http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396278 links for 2009-06-10 - Hartmut Ulrich - Randbetrachtungen Wed, 10 Jun 2009 15:09:31 +0000 http://www.buzzmachine.com/?p=4773#comment-396278 [...] Advertising as failure « BuzzMachine Jeff Jarvis: Die ideale Hersteller-Kunde-Beziehung besteht darin, dass ein Produkt so toll ist,dass der Kunde es liebt, von darüber redet und es weiterempfiehlt. Das verkauft von selbst, und deswegen ist Werbung überflüssig. Werbung ist also eigentlich nur dann nötig, wenn das Produkt nicht stimmt. (drei Videointerviews dazu). (tags: Werbung Marketing) [...] [...] Advertising as failure « BuzzMachine Jeff Jarvis: Die ideale Hersteller-Kunde-Beziehung besteht darin, dass ein Produkt so toll ist,dass der Kunde es liebt, von darüber redet und es weiterempfiehlt. Das verkauft von selbst, und deswegen ist Werbung überflüssig. Werbung ist also eigentlich nur dann nötig, wenn das Produkt nicht stimmt. (drei Videointerviews dazu). (tags: Werbung Marketing) [...]

]]> By: Dominic Weiss http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396256 Dominic Weiss Wed, 10 Jun 2009 09:16:36 +0000 http://www.buzzmachine.com/?p=4773#comment-396256 Just a quick one Jeff, it strikes me that advertising agencies are not the middlemen in the relationship between brand and consumers - they are the brand that they build. Do consumers come into contact with ad's and think about them as being made by an ad agency, or made by a brand? I wonder how many people know that Wiedens are behind the Honda ads or that Fallon are behind the Gorilla ads - not that many I bet. The advertising is a direct representation of the brand and the products within that brand. Just a quick one Jeff, it strikes me that advertising agencies are not the middlemen in the relationship between brand and consumers – they are the brand that they build.

Do consumers come into contact with ad’s and think about them as being made by an ad agency, or made by a brand? I wonder how many people know that Wiedens are behind the Honda ads or that Fallon are behind the Gorilla ads – not that many I bet.

The advertising is a direct representation of the brand and the products within that brand.

]]> By: Chris Dorr http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396212 Chris Dorr Tue, 09 Jun 2009 18:42:20 +0000 http://www.buzzmachine.com/?p=4773#comment-396212 This reminds me of the conversations I used to have when I worked in the Hollywood studio system, where I was an executive charged with finding and supervising movies that went into production. Those of us on the production side of the house would say that if a movie became a hit it was because of our brilliance in picking the right movie and making sure it was properly produced. If the movie tanked, it was the marketing department's fault. Then, of course, there were those occasions (and they did occur) where we knew a movie was a real dog, and somehow it became a hit. In those cases we would throw our hands up in the air, (saying thank you to the movie gods) and insist there is no way to really judge the public's taste. This reminds me of the conversations I used to have when I worked in the Hollywood studio system, where I was an executive charged with finding and supervising movies that went into production. Those of us on the production side of the house would say that if a movie became a hit it was because of our brilliance in picking the right movie and making sure it was properly produced. If the movie tanked, it was the marketing department’s fault. Then, of course, there were those occasions (and they did occur) where we knew a movie was a real dog, and somehow it became a hit. In those cases we would throw our hands up in the air, (saying thank you to the movie gods) and insist there is no way to really judge the public’s taste.

]]> By: advertising as failure « eskimon http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396183 advertising as failure « eskimon Tue, 09 Jun 2009 14:45:05 +0000 http://www.buzzmachine.com/?p=4773#comment-396183 [...] thanks to Jeff Jarvis and PSFK Possibly related posts: (automatically generated)friend requestssocially [...] [...] thanks to Jeff Jarvis and PSFK Possibly related posts: (automatically generated)friend requestssocially [...]

]]> By: David Esrati http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396173 David Esrati Tue, 09 Jun 2009 13:31:39 +0000 http://www.buzzmachine.com/?p=4773#comment-396173 If products really sold themselves, we would never have seen an iPod ad, yet, Apple still has 73% of the market and advertises. While Apple makes great iPods- Chiat/Day makes great ads- it's called specialization- and we can't ignore it. Because distribution depends on demand- we have to have a way to create demand- and it's called advertising. Advertising has very little to do with media- other than media has been supported by it for a long time because they had the distribution. Now that the distribution has been taken over by the web- things have shifted. Advertising funded all that content through the mass media- now the question becomes if content is still the best vehicle for communicating messages- or if some sort of sponsored agent like Google will become our new middleman. Our tagline is "our job is to make you more money than you pay us" and we're proudly in the industry that you write off as just another middleman. Sorry, Jeff- the buzzmachine is not making it's case on the new landscape- where buzz comes from brilliant disruptive creative from the best minds in the business- and they are in advertising. If products really sold themselves, we would never have seen an iPod ad, yet, Apple still has 73% of the market and advertises.
While Apple makes great iPods- Chiat/Day makes great ads- it’s called specialization- and we can’t ignore it.
Because distribution depends on demand- we have to have a way to create demand- and it’s called advertising. Advertising has very little to do with media- other than media has been supported by it for a long time because they had the distribution. Now that the distribution has been taken over by the web- things have shifted. Advertising funded all that content through the mass media- now the question becomes if content is still the best vehicle for communicating messages- or if some sort of sponsored agent like Google will become our new middleman.
Our tagline is “our job is to make you more money than you pay us” and we’re proudly in the industry that you write off as just another middleman.
Sorry, Jeff- the buzzmachine is not making it’s case on the new landscape- where buzz comes from brilliant disruptive creative from the best minds in the business- and they are in advertising.

]]> By: Rubbishcorp ® .::. Advertising As Failure // Eats Itself : http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396170 Rubbishcorp ® .::. Advertising As Failure // Eats Itself : Tue, 09 Jun 2009 13:13:08 +0000 http://www.buzzmachine.com/?p=4773#comment-396170 [...] Advertising as Failure by Jeff Jarvis is based on the idea that the ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about and thus sells; there is no need for advertising. It’s only in the case of failing at that idea that one needs to advertise: [...] [...] Advertising as Failure by Jeff Jarvis is based on the idea that the ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about and thus sells; there is no need for advertising. It’s only in the case of failing at that idea that one needs to advertise: [...]

]]> By: Buzz Machine on Advertising as Failure | THESCRAPBOOK http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396166 Buzz Machine on Advertising as Failure | THESCRAPBOOK Tue, 09 Jun 2009 12:56:45 +0000 http://www.buzzmachine.com/?p=4773#comment-396166 [...] when thinking about future of newspapers. in the videos below he raises an interesting point - Advertising is in some ways an admission of a product’s failure to engage the consumer. If the product were truly embraced by consumers or useful or whatever, then advertising would be [...] [...] when thinking about future of newspapers. in the videos below he raises an interesting point – Advertising is in some ways an admission of a product’s failure to engage the consumer. If the product were truly embraced by consumers or useful or whatever, then advertising would be [...]

]]> By: Jeff Jarvis On Advertising As Failure - PSFK.com http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396154 Jeff Jarvis On Advertising As Failure - PSFK.com Tue, 09 Jun 2009 09:09:09 +0000 http://www.buzzmachine.com/?p=4773#comment-396154 [...] his blog, Jeff Jarvis has three videos that explain his thoughts on the idea of advertising as failure, or in other [...] [...] his blog, Jeff Jarvis has three videos that explain his thoughts on the idea of advertising as failure, or in other [...]

]]> By: Jeff Jarvis: Decency is the new ad - My First New Blog http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-396002 Jeff Jarvis: Decency is the new ad - My First New Blog Sun, 07 Jun 2009 13:54:47 +0000 http://www.buzzmachine.com/?p=4773#comment-396002 [...] where they leverage the Product as the ad and customers as the ad agency (see this speech by Jeff Jarvis ). According to AdAge, Green Mountain has been relying on sustainability efforts to build its [...] [...] where they leverage the Product as the ad and customers as the ad agency (see this speech by Jeff Jarvis ). According to AdAge, Green Mountain has been relying on sustainability efforts to build its [...]

]]> By: Paul Smalera http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-395969 Paul Smalera Sat, 06 Jun 2009 21:42:38 +0000 http://www.buzzmachine.com/?p=4773#comment-395969 Jeff, Sorry to toot my own horn but you are coming around to something I started get at with my story on Yelp: http://www.thebigmoney.com/articles/0s-1s-and-s/2009/05/04/rebel-yelp "But Yelp's founders have invented a Web site that cleaves local online advertising from journalism, right when journalism needs it most. Yelp is the evolution and replacement for the actually quite useful local advertising that used to appear in newspapers, only without the pesky journalism breaking up the ad pages." and: http://trueslant.com/paulsmalera/2009/05/08/have-newspaper-executives-heard-of-yelp/ "While newspapers and the AP are fighting with Google and getting excited about the Kindle DX, a site that is driving 25 million uniques a month of local arts, culture, dining, and business traffic is turning into their competition." The point being not so much that the concept of advertising is a failure, but rather that the advertising as practiced by the newspaper industry is-- here the web is giving us all these incredibly community tools and the best newspapers (and to be fair, most websites) have done is to come up with new sizes of banner ads. Innovate. Jeff,
Sorry to toot my own horn but you are coming around to something I started get at with my story on Yelp:

http://www.thebigmoney.com/articles/0s-1s-and-s/2009/05/04/rebel-yelp

“But Yelp’s founders have invented a Web site that cleaves local online advertising from journalism, right when journalism needs it most. Yelp is the evolution and replacement for the actually quite useful local advertising that used to appear in newspapers, only without the pesky journalism breaking up the ad pages.”
and:

http://trueslant.com/paulsmalera/2009/05/08/have-newspaper-executives-heard-of-yelp/

“While newspapers and the AP are fighting with Google and getting excited about the Kindle DX, a site that is driving 25 million uniques a month of local arts, culture, dining, and business traffic is turning into their competition.”

The point being not so much that the concept of advertising is a failure, but rather that the advertising as practiced by the newspaper industry is– here the web is giving us all these incredibly community tools and the best newspapers (and to be fair, most websites) have done is to come up with new sizes of banner ads. Innovate.

]]> By: Decency is the new ad « BuzzMachine http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-395961 Decency is the new ad « BuzzMachine Sat, 06 Jun 2009 19:07:11 +0000 http://www.buzzmachine.com/?p=4773#comment-395961 [...] where they leverage the Product as the ad and customers as the ad agency (see this speech by Jeff Jarvis ). According to AdAge, Green Mountain has been relying on sustainability efforts to build its [...] [...] where they leverage the Product as the ad and customers as the ad agency (see this speech by Jeff Jarvis ). According to AdAge, Green Mountain has been relying on sustainability efforts to build its [...]

]]> By: A Growth story without the ads: Green Mountain Coffee http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-395952 A Growth story without the ads: Green Mountain Coffee Sat, 06 Jun 2009 09:48:02 +0000 http://www.buzzmachine.com/?p=4773#comment-395952 [...] where they leverage the Product as the ad and customers as the ad agency (see this speech by Jeff Jarvis ).  According to AdAge, Green Mountain has been relying on sustainability efforts to build its [...] [...] where they leverage the Product as the ad and customers as the ad agency (see this speech by Jeff Jarvis ).  According to AdAge, Green Mountain has been relying on sustainability efforts to build its [...]

]]> By: Oliver Meakings http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-395893 Oliver Meakings Thu, 04 Jun 2009 15:08:01 +0000 http://www.buzzmachine.com/?p=4773#comment-395893 Certainly in an ultra connected world that acts as a catalyst to quality rising to the surface advertising is less and less important. Certainly in an ultra connected world that acts as a catalyst to quality rising to the surface advertising is less and less important.

]]> By: The Feed » Digg Introduces Social Advertising http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-395892 The Feed » Digg Introduces Social Advertising Thu, 04 Jun 2009 15:01:25 +0000 http://www.buzzmachine.com/?p=4773#comment-395892 [...] Jeff Jarvis loves it: You have to love - or at least pay attention to - Digg’s new advertising system enabling users to vote on ads: The more that users digg an ad, the less the advertiser pays. That’s a reversal of advertising but it’s the way advertising probably needs to go: The better your relationship (which springs from a better product and service), the more your customers will market it for you, the less you’ll have to pay to market it. That is the ideal. Advertising is failure. [...] [...] Jeff Jarvis loves it: You have to love – or at least pay attention to – Digg’s new advertising system enabling users to vote on ads: The more that users digg an ad, the less the advertiser pays. That’s a reversal of advertising but it’s the way advertising probably needs to go: The better your relationship (which springs from a better product and service), the more your customers will market it for you, the less you’ll have to pay to market it. That is the ideal. Advertising is failure. [...]

]]> By: Stop selling scarcity « BuzzMachine http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-395875 Stop selling scarcity « BuzzMachine Thu, 04 Jun 2009 11:21:35 +0000 http://www.buzzmachine.com/?p=4773#comment-395875 [...] You have to love - or at least pay attention to - Digg’s new advertising system enabling users to vote on ads: The more that users digg an ad, the less the advertiser pays. That’s a reversal of advertising but it’s the way advertising probably needs to go: The better your relationship (which springs from a better product and service), the more your customers will market it for you, the less you’ll have to pay to market it. That is the ideal. Advertising is failure. [...] [...] You have to love – or at least pay attention to – Digg’s new advertising system enabling users to vote on ads: The more that users digg an ad, the less the advertiser pays. That’s a reversal of advertising but it’s the way advertising probably needs to go: The better your relationship (which springs from a better product and service), the more your customers will market it for you, the less you’ll have to pay to market it. That is the ideal. Advertising is failure. [...]

]]> By: Stephen Texeira http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-395842 Stephen Texeira Wed, 03 Jun 2009 15:50:49 +0000 http://www.buzzmachine.com/?p=4773#comment-395842 The notion that the a great product will sell itself is one that has a great deal of currency and a long and proud lineage, going back at least to John Stuart Mill's idea that an open exchange of ideas will result in the abandonment of false notion and the adoption of Truth. The problem with this concept — both from an advertising perspective and as formulated by Mr. Mill (and believe me I am loathe to point out the errors of such a towering intellect — is that is presupposes an audience that is universally literate, equally well informed and educated and able to access any and all information without impediment. We all know that this has never been the case in the past and clearly is still not the case. With the recent changes in information technology, however, we are getting closer than we ever have to fulfilling the last requirement, clearly a step in the right direction for both Mr. Mill and Mr. Jarvis. The first two, however, are for now and the foreseeable future far beyond our reach in this or any other society that we are aware of on this planet. And that means that the advertising that we all do is necessary for now and quite some time to come. The notion that the a great product will sell itself is one that has a great deal of currency and a long and proud lineage, going back at least to John Stuart Mill’s idea that an open exchange of ideas will result in the abandonment of false notion and the adoption of Truth. The problem with this concept — both from an advertising perspective and as formulated by Mr. Mill (and believe me I am loathe to point out the errors of such a towering intellect — is that is presupposes an audience that is universally literate, equally well informed and educated and able to access any and all information without impediment.

We all know that this has never been the case in the past and clearly is still not the case. With the recent changes in information technology, however, we are getting closer than we ever have to fulfilling the last requirement, clearly a step in the right direction for both Mr. Mill and Mr. Jarvis. The first two, however, are for now and the foreseeable future far beyond our reach in this or any other society that we are aware of on this planet. And that means that the advertising that we all do is necessary for now and quite some time to come.

]]> By: Footprints (02.06.09) | Chris Deary http://www.buzzmachine.com/2009/05/30/advertising-as-failure/#comment-395810 Footprints (02.06.09) | Chris Deary Wed, 03 Jun 2009 00:02:51 +0000 http://www.buzzmachine.com/?p=4773#comment-395810 [...] Advertising as failure [...] [...] Advertising as failure [...]

]]>