Comments on: The model of the new media model http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/ by Jeff Jarvis Fri, 10 Feb 2012 13:40:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Leo Laporte Gets It » OnMedea http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-448195 Leo Laporte Gets It » OnMedea Tue, 26 Apr 2011 17:06:59 +0000 http://www.buzzmachine.com/?p=5326#comment-448195 [...] watch this 40 minute speech (which I previously posted in October 2009 – but I think deserves a second look) he gave to [...] [...] watch this 40 minute speech (which I previously posted in October 2009 – but I think deserves a second look) he gave to [...]

]]> By: I Love This Time of Year – Part I | New Media Center http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-409019 I Love This Time of Year – Part I | New Media Center Thu, 18 Feb 2010 13:17:47 +0000 http://www.buzzmachine.com/?p=5326#comment-409019 [...] The show is a monstrous event (I’m told) where you literally could walk for miles to see all of what CES has to offer. So instead of going to the show, consumers rely on news organizations and “gadget” web sites to cover what’s new. Which coverage (and how much) you follow depends on how geeky you are. For my money one of the best tech sites period is Cnet, which I often recommend to faculty, students, and others for researching technology products that they are looking to buy. They have an outstanding crew of technology reviewers, so it’s not surprising that their CES coverage is outstanding as well. A steady stream of new technology posts comes from their Crave website, which is what they refers to as their Gadget Blog. Other places to get CES coverage includes Gizmodo, Engadget, PC Magazine, and ZDNet. Two other resources worth a special mention are the Live CES coverage provided by Leo Laporte’s TWIT (This Week in Tech) network, and by a site called GDGT. The TWIT coverage is kind of a grass roots approach to what is at CES. Leo and crew are attempting to do live, everyman style coverage (at live.twit.tv) of the new tech and it will be interesting to see if they can pull it off. TWIT is attempting to become a new style of network, with less of a corporate approach and more of a user-centric feel. So far it has been a wildly successful venture. [...] [...] The show is a monstrous event (I’m told) where you literally could walk for miles to see all of what CES has to offer. So instead of going to the show, consumers rely on news organizations and “gadget” web sites to cover what’s new. Which coverage (and how much) you follow depends on how geeky you are. For my money one of the best tech sites period is Cnet, which I often recommend to faculty, students, and others for researching technology products that they are looking to buy. They have an outstanding crew of technology reviewers, so it’s not surprising that their CES coverage is outstanding as well. A steady stream of new technology posts comes from their Crave website, which is what they refers to as their Gadget Blog. Other places to get CES coverage includes Gizmodo, Engadget, PC Magazine, and ZDNet. Two other resources worth a special mention are the Live CES coverage provided by Leo Laporte’s TWIT (This Week in Tech) network, and by a site called GDGT. The TWIT coverage is kind of a grass roots approach to what is at CES. Leo and crew are attempting to do live, everyman style coverage (at live.twit.tv) of the new tech and it will be interesting to see if they can pull it off. TWIT is attempting to become a new style of network, with less of a corporate approach and more of a user-centric feel. So far it has been a wildly successful venture. [...]

]]> By: And He Blogs » I Love This Time of Year – Part I http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-407010 And He Blogs » I Love This Time of Year – Part I Thu, 07 Jan 2010 17:11:33 +0000 http://www.buzzmachine.com/?p=5326#comment-407010 [...] The show is a monstrous event (I’m told) where you literally could walk for miles to see all of what CES has to offer. So instead of going to the show, consumers rely on news organizations and “gadget” web sites to cover what’s new. Which coverage (and how much) you follow depends on how geeky you are. For my money one of the best tech sites period is Cnet, which I often recommend to faculty, students, and others for researching technology products that they are looking to buy. They have an outstanding crew of technology reviewers, so it’s not surprising that their CES coverage is outstanding as well. A steady stream of new technology posts comes from their Crave website, which is what they refers to as their Gadget Blog. Other places to get CES coverage includes Gizmodo, Engadget, PC Magazine, and ZDNet. Two other resources worth a special mention are the Live CES coverage provided by Leo Laporte’s TWIT (This Week in Tech) network, and by a site called GDGT. The TWIT coverage is kind of a grass roots approach to what is at CES. Leo and crew are attempting to do live, everyman style coverage (at live.twit.tv) of the new tech and it will be interesting to see if they can pull it off. TWIT is attempting to become a new style of network, with less of a corporate approach and more of a user-centric feel. So far it has been a wildly successful venture. [...] [...] The show is a monstrous event (I’m told) where you literally could walk for miles to see all of what CES has to offer. So instead of going to the show, consumers rely on news organizations and “gadget” web sites to cover what’s new. Which coverage (and how much) you follow depends on how geeky you are. For my money one of the best tech sites period is Cnet, which I often recommend to faculty, students, and others for researching technology products that they are looking to buy. They have an outstanding crew of technology reviewers, so it’s not surprising that their CES coverage is outstanding as well. A steady stream of new technology posts comes from their Crave website, which is what they refers to as their Gadget Blog. Other places to get CES coverage includes Gizmodo, Engadget, PC Magazine, and ZDNet. Two other resources worth a special mention are the Live CES coverage provided by Leo Laporte’s TWIT (This Week in Tech) network, and by a site called GDGT. The TWIT coverage is kind of a grass roots approach to what is at CES. Leo and crew are attempting to do live, everyman style coverage (at live.twit.tv) of the new tech and it will be interesting to see if they can pull it off. TWIT is attempting to become a new style of network, with less of a corporate approach and more of a user-centric feel. So far it has been a wildly successful venture. [...]

]]> By: "Kimberly" http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-404199 "Kimberly" Sat, 07 Nov 2009 10:10:53 +0000 http://www.buzzmachine.com/?p=5326#comment-404199 "One of the best incentive CPA networks I found was <a href="http://www.joincpalead.com/" rel="nofollow">CPALead</a> you should check them out http://www.joincpalead.com/" “One of the best incentive CPA networks I found was CPALead you should check them out http://www.joincpalead.com/“

]]> By: Stephen Dart http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-403610 Stephen Dart Sun, 25 Oct 2009 11:34:18 +0000 http://www.buzzmachine.com/?p=5326#comment-403610 Your comment gave me a real big smile. It essentially proves Leos point. You are engaged enough in this blog (a new media example) to add your view, even if it is religious. Your view is compatible with the process. And in one respect you are right, 95% of the world does not care. We, the participating audience, must be getting something, because we are still here. Your comment gave me a real big smile. It essentially proves Leos point. You are engaged enough in this blog (a new media example) to add your view, even if it is religious. Your view is compatible with the process. And in one respect you are right, 95% of the world does not care. We, the participating audience, must be getting something, because we are still here.

]]> By: publicpatron.org » Blog Archive » Podcasting Money & Numbers http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402977 publicpatron.org » Blog Archive » Podcasting Money & Numbers Mon, 12 Oct 2009 04:43:29 +0000 http://www.buzzmachine.com/?p=5326#comment-402977 [...] week’s TWIT and a video from Head TWIT Leo discusses the industry in general, and the TWIT numbers specifically. Great [...] [...] week’s TWIT and a video from Head TWIT Leo discusses the industry in general, and the TWIT numbers specifically. Great [...]

]]> By: New Media is Finally Paying Off « Businessexy http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402933 New Media is Finally Paying Off « Businessexy Sat, 10 Oct 2009 16:29:11 +0000 http://www.buzzmachine.com/?p=5326#comment-402933 [...] and learn! – The BuzzMachine! Possibly related posts: (automatically generated)Michael Jackson’s Death Has Hijacked the [...] [...] and learn! – The BuzzMachine! Possibly related posts: (automatically generated)Michael Jackson’s Death Has Hijacked the [...]

]]> By: Building Your Brand in an Increasingly Digital World, Is Podcasting the Answer? | DailySplice http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402831 Building Your Brand in an Increasingly Digital World, Is Podcasting the Answer? | DailySplice Thu, 08 Oct 2009 21:24:06 +0000 http://www.buzzmachine.com/?p=5326#comment-402831 [...] View video here. [...] [...] View video here. [...]

]]> By: Goldie’s Gabs » Blog Archive » The News will Find Me – But what will I hear? http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402799 Goldie’s Gabs » Blog Archive » The News will Find Me – But what will I hear? Thu, 08 Oct 2009 09:16:41 +0000 http://www.buzzmachine.com/?p=5326#comment-402799 [...] more people are choosing their community as a filter for information.  In Leo Laporte’s talk on New Media he said “If it is important I’ll find out about it on [...] [...] more people are choosing their community as a filter for information.  In Leo Laporte’s talk on New Media he said “If it is important I’ll find out about it on [...]

]]> By: links for 2009-10-07 | robertkrueger.de http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402785 links for 2009-10-07 | robertkrueger.de Thu, 08 Oct 2009 01:08:52 +0000 http://www.buzzmachine.com/?p=5326#comment-402785 [...] The model of the new media model Leo spricht schlaue Dinge. (tags: socialmedia technology business leolaporte podcasting media social) [...] [...] The model of the new media model Leo spricht schlaue Dinge. (tags: socialmedia technology business leolaporte podcasting media social) [...]

]]> By: The model of the new media model? | miamime http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402766 The model of the new media model? | miamime Wed, 07 Oct 2009 20:25:04 +0000 http://www.buzzmachine.com/?p=5326#comment-402766 [...] Laporte said he charges $70 CPMs for ads. Some questioned the $12 CPM we included in our New Business Models for News, though we went with a conservative middle-ground based on the experience of existing local businesses. via buzzmachine.com [...] [...] Laporte said he charges $70 CPMs for ads. Some questioned the $12 CPM we included in our New Business Models for News, though we went with a conservative middle-ground based on the experience of existing local businesses. via buzzmachine.com [...]

]]> By: And He Blogs » links for 2009-10-07 http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402755 And He Blogs » links for 2009-10-07 Wed, 07 Oct 2009 18:09:33 +0000 http://www.buzzmachine.com/?p=5326#comment-402755 [...] The model of the new media model « BuzzMachine (tags: video advertising media business journalism technology leolaporte social newmedia) [...] [...] The model of the new media model « BuzzMachine (tags: video advertising media business journalism technology leolaporte social newmedia) [...]

]]> By: Shashank Singh (shashanksingh) 's status on Wednesday, 07-Oct-09 17:49:51 UTC - Identi.ca http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402754 Shashank Singh (shashanksingh) 's status on Wednesday, 07-Oct-09 17:49:51 UTC - Identi.ca Wed, 07 Oct 2009 17:49:53 +0000 http://www.buzzmachine.com/?p=5326#comment-402754 [...] awesome video .. http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/ [...] [...] awesome video .. http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/ [...]

]]> By: Scott http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402749 Scott Wed, 07 Oct 2009 16:23:17 +0000 http://www.buzzmachine.com/?p=5326#comment-402749 The problem with this, and with most "new models" is that they focus on immediate returns. That leaves out the significant value of branding and cumulative exposure. If those things didn't have value, TV advertisers would have gone under long ago. Leo is a strong brand, and advertisers are clearly paying some premium over their trackable ROI to be associated with his show. I've worked with a variety of content models and there are very few that can support their cost of production with only CPA advertising. (And many of those depend on other content producers.) The problem with this, and with most “new models” is that they focus on immediate returns. That leaves out the significant value of branding and cumulative exposure. If those things didn’t have value, TV advertisers would have gone under long ago.

Leo is a strong brand, and advertisers are clearly paying some premium over their trackable ROI to be associated with his show. I’ve worked with a variety of content models and there are very few that can support their cost of production with only CPA advertising. (And many of those depend on other content producers.)

]]> By: Distracted http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402748 Distracted Wed, 07 Oct 2009 16:12:47 +0000 http://www.buzzmachine.com/?p=5326#comment-402748 I couldn't pay attention because of the tie he's wearing. Is that thing made from Fruit Roll-ups? I wish I had something more to contribute. I couldn’t pay attention because of the tie he’s wearing. Is that thing made from Fruit Roll-ups? I wish I had something more to contribute.

]]> By: Google AdSense mit iPhone-optimierten Bannern http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402747 Google AdSense mit iPhone-optimierten Bannern Wed, 07 Oct 2009 15:56:42 +0000 http://www.buzzmachine.com/?p=5326#comment-402747 [...] -> The model of the new media model [...] [...] -> The model of the new media model [...]

]]> By: Greg Martin http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402741 Greg Martin Wed, 07 Oct 2009 14:47:01 +0000 http://www.buzzmachine.com/?p=5326#comment-402741 I love the Twit network and regularly listen to 4 shows. If I could only get him to talk Enterprise IT, Perhaps in a format like FLOSS Weekly, I'd be all set. Leo - you're gonna have to start paying those hosts, soon! \\Greg I love the Twit network and regularly listen to 4 shows. If I could only get him to talk Enterprise IT, Perhaps in a format like FLOSS Weekly, I’d be all set.
Leo – you’re gonna have to start paying those hosts, soon!

\\Greg

]]> By: martin wozny http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402734 martin wozny Wed, 07 Oct 2009 12:44:58 +0000 http://www.buzzmachine.com/?p=5326#comment-402734 Yeah but how does the average person get ads placed on all kinds of sites i notice that alot of tech shows have the same ad types or go with the same company but I am interested in how they get the marketer to them .. Yeah but how does the average person get ads placed on all kinds of sites i notice that alot of tech shows have the same ad types or go with the same company but I am interested in how they get the marketer to them ..

]]> By: Jeff Jarvis http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402726 Jeff Jarvis Wed, 07 Oct 2009 10:27:49 +0000 http://www.buzzmachine.com/?p=5326#comment-402726 So I guess you make a few billion a year yourself? What's your point? So I guess you make a few billion a year yourself? What’s your point?

]]> By: Goldie’s Gabs » Blog Archive » Thoughts on The Model of the New Media Model http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402720 Goldie’s Gabs » Blog Archive » Thoughts on The Model of the New Media Model Wed, 07 Oct 2009 08:42:27 +0000 http://www.buzzmachine.com/?p=5326#comment-402720 [...] just watched a great video of Leo Laporte talking about “The model of the New Media Model”.  It is well worth listening to.  He talks about a lot of things that I think are [...] [...] just watched a great video of Leo Laporte talking about “The model of the New Media Model”.  It is well worth listening to.  He talks about a lot of things that I think are [...]

]]> By: geoff http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402719 geoff Wed, 07 Oct 2009 08:41:00 +0000 http://www.buzzmachine.com/?p=5326#comment-402719 I guess I needed to learn how to bullshite' better to make that kind of cash. Geez what a world we live in - get paid 1.5M to do nothing but gossip and talk about crap that 95% of the world could care less about. god help us all. I guess I needed to learn how to bullshite’ better to make that kind of cash. Geez what a world we live in – get paid 1.5M to do nothing but gossip and talk about crap that 95% of the world could care less about. god help us all.

]]> By: randulo http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402718 randulo Wed, 07 Oct 2009 08:39:05 +0000 http://www.buzzmachine.com/?p=5326#comment-402718 Leo, many obviously haven't actually "consumed" your product, yet they comment freely on the theory. The fact is, you are an experienced and talented broadcaster who saw how to convert to a community model early on. The whole advantage of tech subjects like those that Mac or TWIT or TWIG cover is that that audience is already online and thirsty for information sourced by trust agents. Soon, that imitation will disappear. Few podcasters, very few, have the width and breadth of your culture and knowledge plus the chops to be simultaneously manipulating all the technologies (chat, searches, audio, video) that make what you do amazing. Then comes the monetization: you believed in the possibilities and didn't give up. Audible was a stroke of genius and I know from experience with Talkshoe that they were hesitant at first. They must be pleased now to be such an important feature of your shows. The Audible segments are infomercial meets trust agents in social media. We spend much of our time trying to tell sponsors and customers that this ("new media") will someday be the *main* vector in reaching and satisfying customers. For some segments, it already is. If it takes the death of NY Times and others to convince them, then we'll just have to wait. Leo, many obviously haven’t actually “consumed” your product, yet they comment freely on the theory. The fact is, you are an experienced and talented broadcaster who saw how to convert to a community model early on. The whole advantage of tech subjects like those that Mac or TWIT or TWIG cover is that that audience is already online and thirsty for information sourced by trust agents. Soon, that imitation will disappear.

Few podcasters, very few, have the width and breadth of your culture and knowledge plus the chops to be simultaneously manipulating all the technologies (chat, searches, audio, video) that make what you do amazing. Then comes the monetization: you believed in the possibilities and didn’t give up. Audible was a stroke of genius and I know from experience with Talkshoe that they were hesitant at first. They must be pleased now to be such an important feature of your shows. The Audible segments are infomercial meets trust agents in social media.

We spend much of our time trying to tell sponsors and customers that this (“new media”) will someday be the *main* vector in reaching and satisfying customers. For some segments, it already is. If it takes the death of NY Times and others to convince them, then we’ll just have to wait.

]]> By: Shannon http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402717 Shannon Wed, 07 Oct 2009 08:22:21 +0000 http://www.buzzmachine.com/?p=5326#comment-402717 Let`s see, 'The Walt Disney Company', a modern media company, grosses $37.8 billion a year and Leo grosses $1.5 million a year. I know we are not comparing apples to apples here, but come on, the world exists beyond your network of watered down tech news. Let`s see, ‘The Walt Disney Company’, a modern media company, grosses $37.8 billion a year and Leo grosses $1.5 million a year. I know we are not comparing apples to apples here, but come on, the world exists beyond your network of watered down tech news.

]]> By: Michael Leung http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402715 Michael Leung Wed, 07 Oct 2009 08:06:03 +0000 http://www.buzzmachine.com/?p=5326#comment-402715 Welcome to capitalism! Welcome to capitalism!

]]> By: Leo Laporte Makes $1.5 Million Per Year from Podcasting « Bart Mroz http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/#comment-402679 Leo Laporte Makes $1.5 Million Per Year from Podcasting « Bart Mroz Tue, 06 Oct 2009 20:39:13 +0000 http://www.buzzmachine.com/?p=5326#comment-402679 [...] [via Jeff Jarvis] [...] [...] [via Jeff Jarvis] [...]

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