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	<title>Comments on: Murdoch madness</title>
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	<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: Double Jogging Strollers</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-429037</link>
		<dc:creator>Double Jogging Strollers</dc:creator>
		<pubDate>Fri, 22 Oct 2010 11:36:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-429037</guid>
		<description>I have a funny feeling that Murdoch is just somehow too proud to admit he made a mistake. He&#039;s causing all this hype about Google, blaming it on them and here and there but not himself. He&#039;s just like a bratty little boy, refusing to admit that he screwed up but instead blamed it on his toys.</description>
		<content:encoded><![CDATA[<p>I have a funny feeling that Murdoch is just somehow too proud to admit he made a mistake. He&#8217;s causing all this hype about Google, blaming it on them and here and there but not himself. He&#8217;s just like a bratty little boy, refusing to admit that he screwed up but instead blamed it on his toys.</p>
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		<title>By: infomisa.net&#187; Blog Archive &#187; Is Murdoch mad?</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-425641</link>
		<dc:creator>infomisa.net&#187; Blog Archive &#187; Is Murdoch mad?</dc:creator>
		<pubDate>Tue, 21 Sep 2010 22:26:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-425641</guid>
		<description>[...] News Corp. was going to work with Microsoft/Bing to take down Google, which Jeff Jarvis named it Murdoch madness. Jeff is a great journalist, researcher, and thinker. His recent book What Would Google Do? is very [...]</description>
		<content:encoded><![CDATA[<p>[...] News Corp. was going to work with Microsoft/Bing to take down Google, which Jeff Jarvis named it Murdoch madness. Jeff is a great journalist, researcher, and thinker. His recent book What Would Google Do? is very [...]</p>
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		<title>By: Blog This! &#187; 2010 Tech Prognostications</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-409526</link>
		<dc:creator>Blog This! &#187; 2010 Tech Prognostications</dc:creator>
		<pubDate>Mon, 01 Mar 2010 01:05:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-409526</guid>
		<description>[...] major setbacks for newspapers in 2009: I&#8217;m correct, but way underestimated same. Even though Rupert Murdoch thinks dissin&#8217; Google and putting content behind a paywall will solve journalis... 2009 marked the year even newspapers/journalists realized the old model was dying/near dead (see [...]</description>
		<content:encoded><![CDATA[<p>[...] major setbacks for newspapers in 2009: I&#8217;m correct, but way underestimated same. Even though Rupert Murdoch thinks dissin&#8217; Google and putting content behind a paywall will solve journalis&#8230; 2009 marked the year even newspapers/journalists realized the old model was dying/near dead (see [...]</p>
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		<title>By: Apple iPad. Burdoch&#8217;s Great Week. &#124; davaidavai.com</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-407966</link>
		<dc:creator>Apple iPad. Burdoch&#8217;s Great Week. &#124; davaidavai.com</dc:creator>
		<pubDate>Thu, 28 Jan 2010 19:55:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-407966</guid>
		<description>[...] to &#8220;put the genie back into the bottle&#8221;. Others compared their inflexibility to the disaster of the music industry etc. In autumn 2009 both, Burda and Murdoch, demasked themselves as dinosaurs &#8211; powerful but [...]</description>
		<content:encoded><![CDATA[<p>[...] to &#8220;put the genie back into the bottle&#8221;. Others compared their inflexibility to the disaster of the music industry etc. In autumn 2009 both, Burda and Murdoch, demasked themselves as dinosaurs &#8211; powerful but [...]</p>
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		<title>By: Is Murdoch mad? &#124; semantic web</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-407070</link>
		<dc:creator>Is Murdoch mad? &#124; semantic web</dc:creator>
		<pubDate>Sat, 09 Jan 2010 12:50:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-407070</guid>
		<description>[...] News Corp. was going to work with Microsoft/Bing to take down Google, which Jeff Jarvis named it Murdoch madness. Jeff is a great journalist, researcher, and thinker. His recent book What Would Google Do? is very [...]</description>
		<content:encoded><![CDATA[<p>[...] News Corp. was going to work with Microsoft/Bing to take down Google, which Jeff Jarvis named it Murdoch madness. Jeff is a great journalist, researcher, and thinker. His recent book What Would Google Do? is very [...]</p>
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		<title>By: Who loves Google, who doesn&#8217;t, and other stories&#160;&#124;&#160;The Evolving Newsroom</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405834</link>
		<dc:creator>Who loves Google, who doesn&#8217;t, and other stories&#160;&#124;&#160;The Evolving Newsroom</dc:creator>
		<pubDate>Wed, 09 Dec 2009 08:02:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405834</guid>
		<description>[...] Jarvis&#8217;s post on BuzzMachine is here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Jarvis&#8217;s post on BuzzMachine is here. [...]</p>
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		<title>By: Idea for the Evolution of the Newsmedia: Get People to Take Their Medicine &#171; Imprudent Loquatiousness: The Blog of Derek DeVries</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405791</link>
		<dc:creator>Idea for the Evolution of the Newsmedia: Get People to Take Their Medicine &#171; Imprudent Loquatiousness: The Blog of Derek DeVries</dc:creator>
		<pubDate>Tue, 08 Dec 2009 19:28:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405791</guid>
		<description>[...] What newspapers need to realize is that they&#8217;re in the business of providing an information service, not a product (absent our sentimental attachment, a physical newspaper is no more consequential than the wrapper my Spicy Chickencrisp Sandwich came in).  Their focus should be making that service more attractive (not trying to commit mass suicide by walling the public off from that service). [...]</description>
		<content:encoded><![CDATA[<p>[...] What newspapers need to realize is that they&#8217;re in the business of providing an information service, not a product (absent our sentimental attachment, a physical newspaper is no more consequential than the wrapper my Spicy Chickencrisp Sandwich came in).  Their focus should be making that service more attractive (not trying to commit mass suicide by walling the public off from that service). [...]</p>
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		<title>By: As media gets more democratic, it gets more feminine &#124; Socialmedia.biz</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405537</link>
		<dc:creator>As media gets more democratic, it gets more feminine &#124; Socialmedia.biz</dc:creator>
		<pubDate>Thu, 03 Dec 2009 15:47:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405537</guid>
		<description>[...] • O’Reilly again impor­tantly raised the specter of “a bat­tle going on for the soul of the Web”: the Internet’s orig­i­nal decen­tral­ized archi­tec­ture, based on open stan­dards and open for­mats, vs. a new oli­garchy of silos — pro­pri­etary walled-garden approaches we’ve seen to some extent by com­pa­nies like Face­book with its social graph, Google with its search algo­rithm and Microsoft, whose rumored deal with News Corp. is mad­ness. [...]</description>
		<content:encoded><![CDATA[<p>[...] • O’Reilly again impor­tantly raised the specter of “a bat­tle going on for the soul of the Web”: the Internet’s orig­i­nal decen­tral­ized archi­tec­ture, based on open stan­dards and open for­mats, vs. a new oli­garchy of silos — pro­pri­etary walled-garden approaches we’ve seen to some extent by com­pa­nies like Face­book with its social graph, Google with its search algo­rithm and Microsoft, whose rumored deal with News Corp. is mad­ness. [...]</p>
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		<title>By: Rupert Murdoch considers leaving Google, marrying Bing &#171; Radioactive Gavin is Out of Print</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405471</link>
		<dc:creator>Rupert Murdoch considers leaving Google, marrying Bing &#171; Radioactive Gavin is Out of Print</dc:creator>
		<pubDate>Wed, 02 Dec 2009 13:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405471</guid>
		<description>[...] Murdoch madness by Jeff Jarvis [...]</description>
		<content:encoded><![CDATA[<p>[...] Murdoch madness by Jeff Jarvis [...]</p>
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		<title>By: Veckan som gick &#8211; Vecka 48 &#171; Same Same But Different</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405287</link>
		<dc:creator>Veckan som gick &#8211; Vecka 48 &#171; Same Same But Different</dc:creator>
		<pubDate>Sun, 29 Nov 2009 23:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405287</guid>
		<description>[...] på SSBD. Zackrisson skriver att Murdochs tokerier gynnar hans konkurrenter. Jeff Jarvis skriver om Murdochs Madness, men Seth Godin säger det bäst;  &#8220;You don&#8217;t charge the search engines to send people [...]</description>
		<content:encoded><![CDATA[<p>[...] på SSBD. Zackrisson skriver att Murdochs tokerier gynnar hans konkurrenter. Jeff Jarvis skriver om Murdochs Madness, men Seth Godin säger det bäst;  &#8220;You don&#8217;t charge the search engines to send people [...]</p>
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		<title>By: MediaBlog &#187; Google vindt alles behalve wat Bing vindt</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405242</link>
		<dc:creator>MediaBlog &#187; Google vindt alles behalve wat Bing vindt</dc:creator>
		<pubDate>Sun, 29 Nov 2009 08:41:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405242</guid>
		<description>[...] de kansen van die strategie kun je heel sceptisch zijn, zoals Jeff Jarvis die het allemaal maar flauwekul vindt.  Stem of voeg toe aan  [...]</description>
		<content:encoded><![CDATA[<p>[...] de kansen van die strategie kun je heel sceptisch zijn, zoals Jeff Jarvis die het allemaal maar flauwekul vindt.  Stem of voeg toe aan  [...]</p>
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		<title>By: Dermitt</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405134</link>
		<dc:creator>Dermitt</dc:creator>
		<pubDate>Sat, 28 Nov 2009 02:53:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405134</guid>
		<description>More addollars means more unique visitors to a site.  Then you have to give stuff away to satisfy them.  It&#039;s tough because ads only keep getting less valuable.  Ads cannot support deep reporting.  They are supporting opinion or BS because there is more of it.</description>
		<content:encoded><![CDATA[<p>More addollars means more unique visitors to a site.  Then you have to give stuff away to satisfy them.  It&#8217;s tough because ads only keep getting less valuable.  Ads cannot support deep reporting.  They are supporting opinion or BS because there is more of it.</p>
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		<title>By: Corporate Blogs, Rupert Murdoch und Social Media Newsroom: Weekender KW 48 - ethority weblog</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405081</link>
		<dc:creator>Corporate Blogs, Rupert Murdoch und Social Media Newsroom: Weekender KW 48 - ethority weblog</dc:creator>
		<pubDate>Fri, 27 Nov 2009 16:29:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405081</guid>
		<description>[...] www.buzzmachine.com [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.buzzmachine.com" rel="nofollow">http://www.buzzmachine.com</a> [...]</p>
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		<title>By: Murdoch madness &#124; It's Open - Social Media Strategy Consultancy</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405068</link>
		<dc:creator>Murdoch madness &#124; It's Open - Social Media Strategy Consultancy</dc:creator>
		<pubDate>Fri, 27 Nov 2009 09:48:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405068</guid>
		<description>[...] well worth a read.   Share and [...]</description>
		<content:encoded><![CDATA[<p>[...] well worth a read.   Share and [...]</p>
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		<title>By: Free news is sexy</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405063</link>
		<dc:creator>Free news is sexy</dc:creator>
		<pubDate>Fri, 27 Nov 2009 04:06:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405063</guid>
		<description>And when Sergy and Larry&#039;s Google Lunar XPrize Winner finds evidence of Moon 1.0 it won&#039;t be hard to choose between partying with Swedish and Norwegian babes or sitting at home watching repeats of Bill O&#039;Reilly on my Tivo.</description>
		<content:encoded><![CDATA[<p>And when Sergy and Larry&#8217;s Google Lunar XPrize Winner finds evidence of Moon 1.0 it won&#8217;t be hard to choose between partying with Swedish and Norwegian babes or sitting at home watching repeats of Bill O&#8217;Reilly on my Tivo.</p>
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		<title>By: Free news is bad.</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405062</link>
		<dc:creator>Free news is bad.</dc:creator>
		<pubDate>Fri, 27 Nov 2009 03:38:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405062</guid>
		<description>Your right having free news is a terrible situation it&#039;s like how climate change pot smoking hippy activists and their buddies from NASA  talk about how climate change is bad. How could we all survive without Fox News&#039;s great insights about why Obama is the new communist Stalin, free healthcare is bad, climate change is fake, moon landing was fake, low taxes are good and Sweden and Norway are communist countries. But you know what Murdoch, the Fox News Team, You or I or anybody else cannot deny? Sweden and Norway have really sexy ladies and women find Sergy Bryn and Larry Page from Google more sexy than Steve Ballmer and Rupert Murdoch from Microsoft and News Corporation! ALL FOR FREE NEWS!</description>
		<content:encoded><![CDATA[<p>Your right having free news is a terrible situation it&#8217;s like how climate change pot smoking hippy activists and their buddies from NASA  talk about how climate change is bad. How could we all survive without Fox News&#8217;s great insights about why Obama is the new communist Stalin, free healthcare is bad, climate change is fake, moon landing was fake, low taxes are good and Sweden and Norway are communist countries. But you know what Murdoch, the Fox News Team, You or I or anybody else cannot deny? Sweden and Norway have really sexy ladies and women find Sergy Bryn and Larry Page from Google more sexy than Steve Ballmer and Rupert Murdoch from Microsoft and News Corporation! ALL FOR FREE NEWS!</p>
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		<title>By: Jeff Jarvis</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405051</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Thu, 26 Nov 2009 14:31:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405051</guid>
		<description>I am not arguing from the principle that news should be free. I am arguing that it is better business - except Murdoch is unable - or unwilling - to meet the demands of the new online economy (though entrepreneurs will).</description>
		<content:encoded><![CDATA[<p>I am not arguing from the principle that news should be free. I am arguing that it is better business &#8211; except Murdoch is unable &#8211; or unwilling &#8211; to meet the demands of the new online economy (though entrepreneurs will).</p>
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		<title>By: Sauron</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405048</link>
		<dc:creator>Sauron</dc:creator>
		<pubDate>Thu, 26 Nov 2009 12:20:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405048</guid>
		<description>I am afraid i totally disagree with you. People criticize Murdoch based on principle: news should be free. And argue from that as a starting point. But principle is never a good starting point. Facts and money are.
The point Murdoch is making is that news should NOT be free. Murdoch must be paid for his content, and in fact, i am willing to pay for it, just as i am willing to pay for anything that adds value. As he himself recently argued, he does not WANT visitors who search on Google, just click around on his sites and don&#039;t pay. He wants viewers that pay. So Google needs him a lot more than he needs Google. News is becoming a commodity, but Murdoch needs to protect the brands of his newspapers from being polluted by all this commotidized news out there. He wants to be &quot;premium&quot; so people pay for it. So Google is hindering his premium strategy.</description>
		<content:encoded><![CDATA[<p>I am afraid i totally disagree with you. People criticize Murdoch based on principle: news should be free. And argue from that as a starting point. But principle is never a good starting point. Facts and money are.<br />
The point Murdoch is making is that news should NOT be free. Murdoch must be paid for his content, and in fact, i am willing to pay for it, just as i am willing to pay for anything that adds value. As he himself recently argued, he does not WANT visitors who search on Google, just click around on his sites and don&#8217;t pay. He wants viewers that pay. So Google needs him a lot more than he needs Google. News is becoming a commodity, but Murdoch needs to protect the brands of his newspapers from being polluted by all this commotidized news out there. He wants to be &#8220;premium&#8221; so people pay for it. So Google is hindering his premium strategy.</p>
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		<title>By: Andy Freeman</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405035</link>
		<dc:creator>Andy Freeman</dc:creator>
		<pubDate>Wed, 25 Nov 2009 21:18:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405035</guid>
		<description>&gt; Anyone with any sense would serve dynamic content so that any search engine’s spider would get full content but customers would see the paywall. 

That&#039;s called &quot;cloaking&quot; and search engines tend to penalize sites that do it.  (And yes, they can find out.  More to the point, they want to find out.)

Note that the typical user response to a paywall, namely hitting the back button and going to the next search result, will also hurt the ranking of sites that do that.  (For some reason, search engines think that sites that readers like should be more highly ranked than sites that readers don&#039;t like.)  Yes, Google can see that kind of user behavior.

&gt; Or you might cut a deal with Google so they could cache your pages but they’d have to pay you for that privilege

Or, Google may decide that you&#039;re more trouble than you&#039;re worth.</description>
		<content:encoded><![CDATA[<p>&gt; Anyone with any sense would serve dynamic content so that any search engine’s spider would get full content but customers would see the paywall. </p>
<p>That&#8217;s called &#8220;cloaking&#8221; and search engines tend to penalize sites that do it.  (And yes, they can find out.  More to the point, they want to find out.)</p>
<p>Note that the typical user response to a paywall, namely hitting the back button and going to the next search result, will also hurt the ranking of sites that do that.  (For some reason, search engines think that sites that readers like should be more highly ranked than sites that readers don&#8217;t like.)  Yes, Google can see that kind of user behavior.</p>
<p>&gt; Or you might cut a deal with Google so they could cache your pages but they’d have to pay you for that privilege</p>
<p>Or, Google may decide that you&#8217;re more trouble than you&#8217;re worth.</p>
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		<title>By: Paul</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405029</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Wed, 25 Nov 2009 19:12:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405029</guid>
		<description>Anyone with any sense would serve dynamic content so that any search engine&#039;s spider would get full content but customers would see the paywall.  You&#039;d probably need to negotiate with Google for them to not display the page as cached content.

Or you might cut a deal with Google so they could cache your pages but they&#039;d have to pay you for that privilege - and Google could then try to make money from placing advertising on it.  Hell, cut down on your on-line bandwidth costs by allowing Google to mirror the whole site and monetize it.</description>
		<content:encoded><![CDATA[<p>Anyone with any sense would serve dynamic content so that any search engine&#8217;s spider would get full content but customers would see the paywall.  You&#8217;d probably need to negotiate with Google for them to not display the page as cached content.</p>
<p>Or you might cut a deal with Google so they could cache your pages but they&#8217;d have to pay you for that privilege &#8211; and Google could then try to make money from placing advertising on it.  Hell, cut down on your on-line bandwidth costs by allowing Google to mirror the whole site and monetize it.</p>
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		<title>By: Nick Charney</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405028</link>
		<dc:creator>Nick Charney</dc:creator>
		<pubDate>Wed, 25 Nov 2009 18:54:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405028</guid>
		<description>Jeff - Having just finished reading WWGD and stumbling across the NYT coverage of the Murdoch Madness as you put it I couldn&#039;t help but immediately having the exact same thoughts as you articulated above.  Even with deep Murdochian pockets the investment will never pay dividends the web.</description>
		<content:encoded><![CDATA[<p>Jeff &#8211; Having just finished reading WWGD and stumbling across the NYT coverage of the Murdoch Madness as you put it I couldn&#8217;t help but immediately having the exact same thoughts as you articulated above.  Even with deep Murdochian pockets the investment will never pay dividends the web.</p>
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		<title>By: Gorka Labarga: Blog personal de análisis y opiniones &#187; News y Microsoft, camino del abismo</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-405017</link>
		<dc:creator>Gorka Labarga: Blog personal de análisis y opiniones &#187; News y Microsoft, camino del abismo</dc:creator>
		<pubDate>Wed, 25 Nov 2009 14:53:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-405017</guid>
		<description>[...] conocido gurú de los medios de comunicación Jeff Jarvis ha publicado un post en su Blog titulado La locura de Murdoch. Allí, escribe sus previsiones de la alianza entre Microsoft y News Corporation contra Internet. [...]</description>
		<content:encoded><![CDATA[<p>[...] conocido gurú de los medios de comunicación Jeff Jarvis ha publicado un post en su Blog titulado La locura de Murdoch. Allí, escribe sus previsiones de la alianza entre Microsoft y News Corporation contra Internet. [...]</p>
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		<title>By: Niraj</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-404989</link>
		<dc:creator>Niraj</dc:creator>
		<pubDate>Tue, 24 Nov 2009 23:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-404989</guid>
		<description>Jeff - it seems to me that you are so strongly convinced that google is the only company that can do it - that you are willing to discard any positive impact of other forces like MSFT and murdoch.

What makes you think that MSFT paying Murdoch is a losing proposition for MSFT.</description>
		<content:encoded><![CDATA[<p>Jeff &#8211; it seems to me that you are so strongly convinced that google is the only company that can do it &#8211; that you are willing to discard any positive impact of other forces like MSFT and murdoch.</p>
<p>What makes you think that MSFT paying Murdoch is a losing proposition for MSFT.</p>
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		<title>By: Digital Culture Links: November 24th 2009 &#171; Tama Leaver dot Net</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-404988</link>
		<dc:creator>Digital Culture Links: November 24th 2009 &#171; Tama Leaver dot Net</dc:creator>
		<pubDate>Tue, 24 Nov 2009 23:22:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-404988</guid>
		<description>[...] Murdoch madness [BuzzMachine] - Jeff Jarvis speaks with wisdom: &quot;Were Bing to pay News Corp. to drop Google, it would be a double-play in Google’s favor: Microsoft would lose money and gain little. News Corp. would lose traffic, shifting away from the search engine with more than 60% penetration in the U.S. and more than 80% in the U.K. to one that has 10 percent here – and that’s just the search engine; it doesn’t account for the disparate popularity of Google and Bing News. [...] News Corp. leaving Google would be a mosquito bite on an elephant’s ass. Unnotice by Google or by the audience. For there will always be – as Murdoch laments – free competitors: the BBC and Australian Broadcasting Corp, which he and his son complain about, not to mention the Guardian, the Telegraph, NPR, CBC, and any sensible news organization worldwide.&quot; [...]</description>
		<content:encoded><![CDATA[<p>[...] Murdoch madness [BuzzMachine] &#8211; Jeff Jarvis speaks with wisdom: &quot;Were Bing to pay News Corp. to drop Google, it would be a double-play in Google’s favor: Microsoft would lose money and gain little. News Corp. would lose traffic, shifting away from the search engine with more than 60% penetration in the U.S. and more than 80% in the U.K. to one that has 10 percent here – and that’s just the search engine; it doesn’t account for the disparate popularity of Google and Bing News. [...] News Corp. leaving Google would be a mosquito bite on an elephant’s ass. Unnotice by Google or by the audience. For there will always be – as Murdoch laments – free competitors: the BBC and Australian Broadcasting Corp, which he and his son complain about, not to mention the Guardian, the Telegraph, NPR, CBC, and any sensible news organization worldwide.&quot; [...]</p>
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		<title>By: Randy</title>
		<link>http://www.buzzmachine.com/2009/11/23/murdoch-madness-2/#comment-404987</link>
		<dc:creator>Randy</dc:creator>
		<pubDate>Tue, 24 Nov 2009 23:19:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=5639#comment-404987</guid>
		<description>Murdoch is like me old but he has money and he does not like it when people move his cheese.   He also is very smart and this could be his way of getting more press (goole juice) for his vast empire?</description>
		<content:encoded><![CDATA[<p>Murdoch is like me old but he has money and he does not like it when people move his cheese.   He also is very smart and this could be his way of getting more press (goole juice) for his vast empire?</p>
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