German researchers have found that—heated rhetoric about privacy aside—people are willing to give away personal information in exchange for a bargain. They’re even willing to give it away for nothing.
The Social Science Research Center in Berlin brought together 225 students at the Technical University there and offered them the chance to buy the same DVDs from two different online stores. Each store required the customers’ name and postal and email addresses. But one store also required date of birth and personal monthly income. That store also offered a one-euro discount on every item. Of 42 purchases made by this group, 39 opted to give away the additional personal information to get the discount.
What puzzled the researchers is that even when the discount was taken away, the two stores attracted equal business. “Thus the more privacy friendly firm failed to attract more customers even though prices were equal at both stores,” the study says (PDF here).
In spite of all of this, in a post-study questionnaire, 75% of the participants said they “have a very strong interest in data protection” and 95% said they “are interested in the protection of their personal information.” So they say one thing and do another. The rhetoric about privacy should perhaps be judged accordingly.
At the same time, German media and government are quite heated about privacy. The New York Times separately noted the irony that Germans by their actions don’t show such profound concern about privacy. To which a German government official who’s going after Google and Facebook told The Times that “his agency was trying to protect consumers from themselves.”
Whoa. Any time a government says it is trying to protect its citizens from themselves, beware. That is a government that is trying to get citizens to behave the way it wants them to behave, whether they want to or not. Isn’t that exactly the opposite of what government should do? And beware media that keep telling the public what it thinks they should care about whether they care about it or not. They, too, are out of touch.
Yes, privacy matters. But we need to get past the rhetoric, past the heat, and examine what people really do, what risks they are really under, what benefits they pass up when they decide not to share. That’s what my book will examine.
Bravo. The Court of Appeals has struck down the FCC’s indecency rule — specifically, its fines for “fleeting expletives” — as “unconstitutionally vague.”
No shit.
Fox is the official victor here. The other networks also win. But we all win whenever the First Amendment does.
The Appeals Court, to its credit, notes how much media and the country have changed since George Carlin first uttered his seven dirty words on radio and the Supreme Court blushed. Says the appeals panel:
The Networks argue that the world has changed since Pacifica and the reasons underlying the decision are no longer valid. Indeed, we face a media landscape that would have been almost unrecognizable in 1978. Cable television was still in its infancy. The Internet was a project run out of the Department of Defense with several hundred users. Not only did Youtube, Facebook, and Twitter not exist, but their founders were either still in diapers or not yet conceived. In this environment, broadcast television undoubtedly possessed lives of all Americans.”
The same cannot be said today. The past thirty years has seen an explosion of media sources, and broadcast television has become only one voice in the chorus. Cable television is almost as pervasive as broadcast – almost 87 percent of households subscribe to a cable or
satellite service – and most viewers can alternate between broadcast and non-broadcast channels with a click of their remote control. The
internet, too, has become omnipresent, offering access to everything from viral videos to feature films and, yes, even broadcast television programs. As the FCC itself acknowledges, “[c]hildren today live in a media environment that is dramatically different from the one in which their parents and grandparents grew up decades ago.”
Nonetheless, the Supreme Court’s doctrine in the Carlin decision stands. But this court is not reinterpreting that rule of law. Instead it finds that the FCC’s police is “impermissibly vague.” That is: “A law or regulation is impermissibly vague if it does not ‘give the person of ordinary intelligence a reasonable opportunity to know what is prohibited.’” And the First Amendment requires extra attention to protection from such vagueness. The court said:
We agree with the Networks that the indecency policy is impermissibly vague. The first
problem arises in the FCC’s determination as to which words or expressions are patently offensive. For instance, while the FCC concluded that “bullshit” in a “NYPD Blue” episode was patently offensive, it concluded that “dick” and “dickhead” were not. Other expletives such as “pissed off,” up yours,” “kiss my ass,” and “wiping his ass” were also not found to be patently offensive…. Thus, the word “bullshit” is indecent because it is “vulgar, graphic and explicit” while the words “dickhead” was not indecent because it was “not sufficiently vulgar, explicit, or graphic.” This hardly gives broadcasters notice of how the Commission will apply the factors in the future. The English language is rife with creative ways of depicting sexual or excretory organs or activities, and even if the FCC were able to provide a conew offensive and indecent words are invented every day….
The same vagueness problems plague the FCC’s presumptive prohibition on the words “fuck” and “shit” and the exceptions thereto. Under the FCC’s current policy, all variants of these two words are indecent unless one of two exceptions apply. The first is the “bona fide news” exception, which the FCC has failed to explain except to say that it is not absolute. The second is the artistic necessity exception, in which fleeting expletives are permissible if they are “demonstrably essential to the nature of an artistic or educational work or essential to informing viewers on a matter of public importance.”
That’s how Saving Private Ryan got away with “fuck” and “shit” while on The Blues, they were dirty. In other words: when white people say them, the words are clean, but not when black people say them. Says the court: “The FCC created these exceptions because it words would raise grave First Amendment concerns.” Yup.
The policy may maximize the amount of speech that the FCC can prohibit, but it results in a standard that even the FCC cannot articulate or apply consistently. Thus, it found the use of the word “bullshitter” on CBS’s The Early Show to be “shocking and gratuitous” because it occurred “during a morning television interview,” before reversing itself because the broadcast was a “bona fide news interview.” In other words, the FCC reached diametrically opposite conclusions at different stages of the proceedings for precisely the same reason – that the word “bullshitter” was uttered during a news program. And when Judge Leval asked during oral argument if a program aboutthe dangers of pre-marital sex designed for teenagers would be permitted, the most that the FCC’s lawyer could say was “I suspect it would.” With millions of dollarAmendment values at stake, “I suspect” is simply not good enough.
Importantly, the court recognizes that the FCC has chilled speech. CBS affiliates would not air a 9/11 documentary because it contained curse words — and I can’t imagine a better cause for them. As I argued in this column, bullshit is political speech. Sandra Loh was fired from an NPR station because she said a bad word. “Broadcasters,” the court says, “may well decide not to invite controversial guests on to t heir programs for fear that an unexpected fleeting expletive will result in fines.” A station did not air Pat Tillman’s funeral because of family members’ grief and language. Fix didn’t air a repeat of a That ’70s Show episode — a Kaiser Family Foundation award winner — that dealt with masturbation. They were no longer masters of their domain.
Sex and the magnetic power of sexual attraction are surely among the most predominant themes in the study of humanity since the Trojan War. The digestive system and excretion are also important areas of human attention. By prohibiting all “patently offensive” references to sex, sexual organs, and excretion without giving adequate guidance as to what “patently offensive” means, the FCC effectively chills speech, because broadcasters have no way of knowing what the FCC will find offensive. To place any discussion topics at the broadcaster’s peril has the effect of promoting wide self-censorship material which should be completely protected under the First Amendment.
All is not won. The Appeals Court says the FCC could create constitutional policy — this just isn’t it. And this could return to the Supreme Court. But for now, let’s all say a celebratory “BULLSHIT.”
I’ve been debating my phone strategy: I now have a two-generations-old iPhone on AT&T and a Nexus One on T-Mobile plus an AT&T laptop card.
Do I buy the new iPhone 4? Do I buy a new Android? Do I shift on Android from T-Mobile to Verizon? Do I move to one phone and platform? If so, which one? Do I get mifi? How do I convince my wife it’s not insane to buy new phones? (The last one’s the toughest because when she looks at me like I’m crazy, she’s right.) So here’s my rationale and rationalization:
I think I need to get the iPhone 4 to understand the impact of things like FaceTime and the things Jobs et al will invent (see my previous post). But I do think I need to see what develops on Android (see another previous post). T-Mobile just doesn’t work for me, though I love their unlimited month-to-month plan. So I’m thinking I may get the Droid X on Verizon and use it to tether as a mifi. I’d then cancel my T-Mobile account and my AT&T laptop card and end up almost even. Well, close enough for jazz and me.
I think Google’s App Inventor tool that enables anyone to program an Android app could be profound. But then, I thought Buzz was a big deal, so what the hell do I know?
Is it possible that the App Inventor could do to development what Quark did to publishing and Blogger did to the web: enable anybody to do it?
Dave Winer is skeptical and speaks from experience. He and I just made a bet: “that in two years Google’s Android app developer will not have any effect on the priesthood of programming.” If it does, Dave pays me — and he’d be a happy man if he loses. But I fear he’s right and I’ll end up paying him $20, making us both sad because in my view it’s a good thing when priesthoods get displaced. (Nick Carr, Andrew Keen, et curmudeonly al would disagree.)
As soon as I tweeted about App Inventor, developer curmudgeonliness erupted. @srmccoy said, “I’m afraid the WYSIWYG model is going to create a bunch of lazy devs who never bother to learn the skills of their craft.” That’s what I heard about Quark and design in its time. @fakebaldur said, “Quark was an exp. app for print designers, blogger free for amateurs and App Inventor a hideous monstrosity for geeks.” Straddling the fence, @thunsaker said, “I’m kinda scared of what this will produce. Glad that non-techies will bet a taste of development, though.” Now that’s the attitude.
Will App Inventor yield lots of crappy apps? Of course, it will, just as Quark enabled sinful design and Blogger wasted bits. That is true of all such technologies that lower the barrier to entry to a former domain of priests. That’s precisely what the printing press did. As much as the web breaks down priesthoods, it created new ones. Developers are merely the latest. They say that mortals can’t do what they do. But what if they could? What if they could translate a thought not just into words and design but into action?
I imagine Marc Benioff of Salesforce.com going positively batshit over this, enabling businesses to create apps for, say, their sales teams to manage and share information about and with clients. I imagine small businesses using App Inventor to create apps like Chipotle’s that enable customers to make burrito orders before they arrive. I imagine teachers being able to make exercises and quizzes in apps (forget the electronic textbook; give me the electronic workbook!).
More important, I imagine, as @thunsaker says, someone who never thought she’d develop picking up App Inventor to make the first step and then deciding to learn more using more sophisticated means. That’s how priesthoods really get destroyed. Oh, at first, the priests always lament that people can do crappy versions of what they do. But soon, they, too, start making good versions. And that’s when priests are displaced.
App Inventor is also a brilliant competitive shot at Apple. Steve Jobs would never tolerate this as he won’t tolerate crap. So those companies and small business and teachers I listed above will have to go to the free space of Google’s Android to create. There’s a clear competitive differentiation. Google believes it will win by having more devices running its free OS and more applications running on them.
But this also brings out a key challenge for Google and another key competitive differentiation: quality. There will be — there already is — more crap on Android. So Google has to do two things: invent better means to surface quality (if anybody can do that, they damned well better be able to) and encourage the creation of more quality (I think they need to invest in talent, as YouTube is doing with video creators). That’s what I said on the latest This Week in Google.
On Twitter @charlesarthur invoked Sturgeon’s Law. I’ll invoke another. What App Inventor really does is bring the new law of content creation even to development: In a world of overabundant content creation, value flows to the curator. Before, development talent and resources were scarce. Now, if their product is not scarce and if easy tools make the creation of crap easier, then there’s value in finding and enabling the good stuff. The trick is extracting value from that; that’s the problem journalists are having today.
As my son goes off to college to study computer science, this makes me wonder whether there’s a new opportunity and challenge here. Dave Winer’s right to question whether there will be any impact at all. We’ll see. I have $20 and more riding on this.
There’s something surprisingly tragic about Apple’s latest touching, brilliant commercials for the iPhone 4’s FaceTime. At the end of each of these commercials — the first four below are vignettes about two new babies, one new hairdo, and a new set of braces — I feel a need for the people on either end to hug. But they can’t.
Now, of course, the video call only brings them closer together than a plain old telephone call could have — or an email or an SMS or (does anybody send them anymore?) a letter. That’s what makes Facetime so miraculous: it is finally almost like being there. They can almost touch. And that’s what’s tragic: they can’t.
This is to say that FaceTime is terribly intimate. And that’s what struck me, too: In an instant, the video of the people shifts from broadcasting to intimacy, from making a YouTube video millions may see to making a call for one. Is this how we’ll use video now, to connect two-at-a-time? Or will that now seem smalltime? Will we use the front-facing camera to face the world still? Will video be public still or private?
I don’t know the answers to those questions. We’ll know only when these tools get into the hands of enough people — and when developers use the camera to create new applications and when AT&T gets its act together so we can use the camera anywhere, not just on wifi.
Maybe the original video vision of Seesmic (before it became a Twitter app) comes to life: we hold video conversations. Maybe the camera only makes it easier for anonymous pervs to peddle their penises on Chatroulette. Maybe we walk away creation toward communication. Maybe we leave time-shifting for live. Maybe we invent new forms of phone sex. Maybe Leo Laporte uses them to reinvent the podcast and cable news uses them to reinvent vox pop. Or maybe nothing changes as we already have cameras everywhere; these are merely more portable.
Watch the commercials and see what visceral ping it elicits in you.
See MC Siegler breaking down the emotional appeal of the iPhone ads on TechCrunch here and here.
A few of you asked for my bibliography of sources for my research on publicness. Here are some key books so far (I don’t mean to show off with the German entries; I’ll be lucky if I can dig into them but I hope to try). Dates (usually) refer to first publication. This does not include many newspaper articles (many great ones from the NYTimes at the turn of the last century), blog posts, and online essays.
Arendt, Hannah; The Human Condition; Chicago; 1958
Benkler, Yochai; The Wealth of Networks: How social production transforms markets and freedom; Yale; 2006
Bok, Sissela, Secrets: On the ethics of concealment and revelation; Vintage; 1983
Brin, David; The Transparent Society; Basic Books; 1998
Calhoun, Craig; Habermas and the Public Sphere; MIT; 1992
Cowan, Brian; The Social Life of Coffee: The emergence of the British coffeehouse; Yale; 2005
Febvre, Lucien and Martin, Henri-Jean Martin; The Coming of the Book: The impact of printing, 1450-1800; Verso; 2010 (third edition)
Franzen, Jonathan; How to be Alone; Picador; 2002
Girouard, Mark; Life in the English Country House; Yale; 1978
Gould, Emily; And the Heart Says Whatever; Free Press; 2010
Habermas, Jürgen; The Structural Transformation of the Public Sphere: An inquiry into a category of bourgeois society; MIT; 1989 (originally published as Strukturwandel der Öffentllichkeit, 1962)
Habermas, Jürgen; Political Communication in Media Society: Does Democracy Still Enjoy an Epistemic Dimension? The Impact of Normative Theory on Empirical Research; Communication Theory 16, 2006
Jackaway, Gwenyth L.; Media at War: Radio’s challenge to the newspapers, 1924-1939; Praeger; 1995
Kirkpatrick, David; The Facebook Effect: The inside story of the company that is connecting the world; Simon & Schuster; 2010
Lane, Frederick S., American Privacy: The 400-year history of our most contested right; Beacon; 2009
McKeon, Michael; The Secret History of Domesticity; Johns Hopkins; 2005
Mills, C. Wright; The Sociological Imagination; Oxford
Münker, Stefan; Emergenze Digitaler Öffentlichkeiten: Die sozialen median im web 2.0; Suhrkamp; 2009
Munson, Eve Stryker, ed.; James Carey: A critical reader; University of Minn.; 1997
Nissenbaum, Helen; Privacy in Context: Technology, policy, and the integrity of social life; Stanford Law Books; 2010
Postman, Neil; Amusing Ourselves to Death: Public discourse in the age of show business; Penguin; 2005 (20th anniversary edition)
Potter, Andrew; The Authenticity Hoax: How we get lost finding ourselves; Harper; 2010
Prosser, William L.; Privacy; California Law Review, August 1960
Rosen, Jay; What Are Journalists For?; Yale; 1999
Scharr, Peter; Das Ende der Privatsphäre; Goldmann; 2007
Sennett, Richard; The Fall of Public Man; Norton; 1974
Shirky, Clay; Cognitive Surplus: Creativity and generosity in a connected age; Penguin; 2010
Simons, Martin; Von Zauber des Privaten: Was wir verlieren, wenn wir alles offenbaren; Campus; 2009
Solove, Daniel J.; Understanding Privacy; Harvard; 2008
Spacks, Patricia Meyer; Privacy: Concealing the eighteenth-century self; Chicago; 2003 (A surprising gem)
Starr, Paul; The Creation of the Media: Political Origins of Modern Communications; Basic Books; 2004
Vaidhyanathan, Siva; Naked in the ‘Nonopticon’; The Chronicle of Higher Education; February 15, 2008
Veyne, Paul ed.; A History of Private Life (five volumes); Belknap Harvard; 1987
Warner, Michael; Publics and Counterpublics; Zone Books; 2002
Warren and Brandeis, The Right to Privacy, Harvard Law Review, December 15, 1890
Westin, Alan F.; Privacy and Freedom; Atheneum; 1967
Wilson, Bronwen and Yachnin, Paul; Making Publics in Early Modern Europe: People, things, forms of knowledge; Routledge; 2010 (affiliated with the Making Publics project
Today Journal Register, a newspaper company, declared its freedom from old publishing methods and old journalistic methods. The company’s 18 dailies published today, July 4, using nothing but free, web-based tools. And they involved their communities in their journalism in new ways. They call this the Ben Franklin Project.
Here’s their VP of content, Jon Cooper, reporting on the work of the project in each paper (my emphasis):
The difference between how these stories are usually written and how they were written for today is the process. In many cases the stories reported as part of the BFP began with the audience. The people who are usually last in line were moved to the front of the process. Rather than just being able to read the finished product, the audience – through town hall meetings, social networking sites, direct requests via email and in person and more – was asked to help determine what the editorial staffs should cover.
This took the in-company collaboration to where it needs to be – collaboration between the audience and our organizations. To truly serve the communities in which we live and work we must be part of those communities. We must be connected to those communities. We must listen to those communities. And, we must be help accountable by those communities.
And here’s their CEO, John Paton praising his staff for their accomplishment:
On this Independence Day, you have declared that our Company’s future will be freed from expensive and restrictive proprietary publishing systems but more importantly that our Company will be freed from the old way of thinking about how we do business. You have ensured we will become a Company with a future and one that will continue in its mission to serve our communities with compelling local journalism.
And while the tools you have found and adapted are an achievement, it is our new approach to journalism which is the true revolution here. The Ben Franklin Project is the beginning of a new era of an open and transparent newsgathering process. Our publications harnessed the power of their audiences to tell stories of importance to their communities. Those stories ranged from childhood obesity to property taxes.
This is all the more remarkable because Journal Register is an oft-bankrupt, long-neglected, poor waif of a newspaper group that is suddenly seeing new life under the leadership of Paton, who is bringing his precepts and success from Spanish-language publisher ImpreMedia — digital first, print last — to this company. I’m advising him (along with my friends Jay Rosen, Betsy Morgan, and Jim Willse).
It was only a few months ago that John and I sat in my office at CUNY and he told me about the laughably deplorable state of technology in the company he’d just taken over. He said they still have VDTs. If you came into the news business after about 1980, you’ve probably never heard the term and assume it’s something cured with a shot. Video display terminals hooked into old mainframe publishing systems were how we published starting in the ’70s (I’ll date myself badly and say that I started on them at the Chicago Tribune in 1974). They were replaced in the ’80s and ’90s by PCs. But JRC still had them. That’s how bad it was.
Paton told me he was looking at having to spend $25 million just to get the company’s technology up to date. Hold on. We took to the white board and brainstormed how one could publish a paper today using Google Docs, Flickr, and WordPress. Paton, as is his habit, took my bull(shit) by the horns and ran with it. His staff found other, better free tools to do everything (even advertising). He printed one test edition of a paper to prove it could be done. Then he decreed that all his dailies would do this on one day, on July 4. More important, he used this as a means to get the staffs to think differently about their relationships with their communities, to act differently in how they made journalism. And they did it. Theyr’e not dealing in some theoretical future of news talked about by consultants and professors. [cough] They are building it.
A friend of mine who’s met Paton [that's Mark Potts] asks why it took the newspaper industry 15 years to get a Paton, a leader with the guts to see a new future for the business rather than merely trying to protect the past. I don’t know but I tell news executives around the world to watch what’s happening at humble JRC. There’s a future there.