Blogbiz: Bubble boy or baron?
: Jason Calacanis, late of the late Silicon Alley Reporter, has announced the start of his weblog company.
Nick Denton has already tried to burst Jason's bubble:
Jason Calacanis, founder of Silicon Alley Reporter and boomtime hype-merchant, has re-emerged as a blog booster. God help us.... Calacanis is a smart and engaging guy, and I'm a believer in web media, but the last thing the world needs now is his brand of late 90s enthusiasm.
But rather than trying to hype weblogs, Calacanis is trying to dehype big media and thus look bigger in comparison. In this worldview, there's zero-sum hot air and one must deflate the other guy's bubble to inflate one's own.
On my
comments, below, Calacanis argues that big media can't really do blogs; it's an either-or, he says:
At a certain point a weblog stops being a weblog and starts becoming a newspaper, or perhaps more accurately a newswire. I think fact-checking and editing is one of those points.
Now, the public has an expectation that weblogs are unedited so they can be frequently updated, and that because of this dynamic sometimes there are errors on weblogs....
Now, the public has the *exact* opposite expectation of newspapers....
If publications like the NYT get into blogging they are going to confuse users---at least for a while. However, users are very smart and if the NYT put a disclaimer at the top explaining about what is going on... then there would be no issue....
He comes around grudgingly. But you can tell: He hopes newspapers don't blog. (They will.)[pP]>
pocket virtuagirl 1.7
: Now to Calacanis' own business: It's essentially a weblog syndicate for b2b blogs (in media, technology, business, life sciences -- 100 in the first year, 500 in three years), offering hosting and other services; in return, he covers all his costs with the first cut of revenue and then splits profits 50/50 (by my calculations, he's figuring each blog will pull in six figures). The Denton model, on the other hand, is to pay a pittance but pay nonetheless. The About.com model is (or was) a combination: a guaranteed payment with a split of the upside. Take your pick. The question for any of them is whether there is sufficient advertising revenue to support anyone in blogbiz. The answer: Not yet.
And that is why this has to grow slowly. It cannot grow ahead of advertiser acceptance and performance unless you want to go get a whomp of VC cash and start the implosion clock ticking down.
In the world of weblogs, small is good; small is what makes it possible for them to succeed. And patience is more than a virtue. Patience is an asset.[pP]>pocket virtuagirl 1.7
: But if that's where Jason stopped -- with a business plan and a prayer -- I'd tip the hat, wish him luck, buy him lunch (which I'll do anyway) and watch his progress with eager interest (which I'll still do).
But what's more interesting to me is the zero-sum hype game he plays (when -- Denton's right -- hype is a dangeros toy to be playing with right now).
In his mission statement, Jason plays to flavor-of-the-month media bashing:
Traditional journalism is, in a word, broken. We've spent the last decade working in publishing (online and offline) and we believe that traditional journalism is imploding. Traditional news outlets like the New York Times are experiencing huge embarrassments like Jayson Blair. We believe these episodes are based on the increasing pressure media companies have to the “bottom line”, as well as the the fact that these outlets do not allow user feedback....
On top of the unnecessarily one-way journalism being practiced today, the media space is suffering from the appearance of (and in some cases outright) impropriety. Do you really trust CNBC to report on their parent company GE?...
We believe participatory journalism is a better model then one-way journalism. Of course, participatory journalism is harder, more work and still developing as a discipline. We sincerely hope to help this field mature.
Simplistic and beside the point.
Weblogs for business will succeed
only because they can piggyback on the content of others. If there's nothing to point to, there's nothing to blog. If big media is so bankrupt, then why point to their stories? If you don't point to their stories, then you have to report your own. But you can't afford to do that; you're only a blog. That is the world through the hype perspective.
Better would be the value perspective: There's a lot of information out there; you don't have time to find the best; we'll find it for you; you're welcome. That is the true b2b blog promise.
Sell the positive, my friend. Nobody buys on the negative.[pP]>
pocket virtuagirl 1.7
: The next pillar in his temple:
Talent wants to be free. One of the after effects of the dot com boom and bust is that many of the most talented journalists want to be freelancers. After the bust everyone realized that a) no company is loyal to them and b) that they can make a better living on their own as a freelancer while having a better lifestyle.
Now I found that one pretty funny. I know plenty of freelancers who wish they had regular gigs with health insurance (something Jason would be really wise to offer) and paychecks. And they're sick of writing for free. Talent doesn't want to be free. Talent wants to be paid.[pP]>
pocket virtuagirl 1.7
: The third pillar:
Partnering is better then owning. Our goal is to partner with individual webloggers letting them do what they do best (writing, creating community, researching) while supporting them with what we do best (upgrading the software that drives their Web site, generating revenue, running the business).
Well, I have another idea on this, but I'll tell you about that later....[pP]>
pocket virtuagirl 1.7
: If Calacanis succeeds, it is good for all of weblogging. If he hypes -- as Tony Perkins as done at AlwaysOn, trying to co-opt the buzz about blogs without creating or even knowing what blogs are and what they can be -- then then hurts everyone; it gives us all cooties.
Let's all learn our lessons. The '90s weren't that long ago. Don't hype. Don't overpromise. Don't act bigger than the next guy.
Do good work and the audience will come. Invent a better information trap and the world will beat a path to your door. [pP]>pocket virtuagirl 1.7
World's smartest stripper
: Howard Stern et al went to Scores yesterday to audition contenders for the World Smartest Stripper contest.
Only one of the many strippers tested knew how many states there are. One said 700. One said 52. When told she did pretty well, she was only two off, she said, "Oh, 54."
When asked who the vice president is, one said that she's not into politics. "I don't even know whether the president is Republican or Dominican."
And when Howard asked one what animal is used to make pickles, she said, "What's a pickle?"
[pP]>pocket virtuagirl 1.7
Big-guy blogs
: Mark Glaser gathers advice for how newspapers should blog. [pP]>pocket virtuagirl 1.7
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