BuzzMachine
by Jeff Jarvis

October 30, 2003

It's the peace, stupid
: If we don't win the peace in Iraq, we will lose the war.

The World Trade Center
: The Port Authority has announced that the World Trade Center PATH station will reopen on Nov. 23. The same train that was the last to go there -- the train I was on -- will be the first to go there again.
I want to be on that train. Oh, how I want to be on that train.

: They have also announced that finalists for the memorial competition will be announced by Nov. 17. As soon as they are announced and all of us contestants are freed from our silence, I will put up my entry here.

: Tonight, I sat with a table of very nice people at a journalism confab and quite to my surprise, 9/11 came up and I ended up telling my story again. It's always hard, but still gratifying to talk about it.
I went to dinner off-kilter for many reasons and talking about this with people who cared oddly helped.
Every day brings another reminder: Life has changed.

When the audience advertises to itself
: There's an old rule about preaching a sermon that advises: Tell them what you're going to tell them... Tell them... Then tell them what you've told them.
Now marketing -- particularly and led by political marketing -- is twisting that 180 degrees in this age of me media: We'll ask you what you want to hear.... You'll tell us what you want to hear... Then we'll have you tell yourselves what you want to hear.
At Bloggercon, the DNC said the use weblogs and interactivity to hear voters tell the party what the party already believes so the party can then turn around and convince more voters of this belief using voters' words.
Yesterday, many of us reported on MoveOn's contest to have the audience create Bush-smashing commercials to play to the audience to smash Bush.
Now Steven Johnson (who tried to create his own political commercial recently) reports that the Dean campaign is having the voters come up with a slogan for voters to shout.
What goes around comes around in whole new ways.

Shhhhh
: You can subscribe to the Federation of American Scientists' secrecy newsletter. [via Die Zeit]

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