BuzzMachine
by Jeff Jarvis

June 15, 2004

More exploding TV

: Netflix to offer downloaded movies (at last). See earlier exploding TV here. www.hungari sex

Twits

: FoxNews' John Gibson responds to the British version of the FCC slapping him for slapping the BBC. Background here. John says:

Twenty-four out of 60 million got mad enough to write letters and launch an investigation, and now the Brit government says I expressed opinions not buttressed by the truth.www.hungari sex

This is not so. My opinions about this major Brit media outfit are entirely buttressed by the truth, and they know it... which is what makes them so mad.www.hungari sex

The Guardian newspaper in Britain now says this particular "My Word" from last January was so incendiary it "shocked many in the U.K."www.hungari sex

I can't imagine that's accurate. I shocked many in the U.K.? How is that possible if they listen to and believe their major media outlet, which routinely trashes Americans, the American president, the American military and American policy?www.hungari sex

That is what is truly shocking, and I suspect that even though 24 Brits complained, the vast majority knows that all the nasty things the major media outlet says about us cannot be true.

www.hungari sex

The power of advertising

: At the end of lunch with MeetUp's Scott Heiferman today, we were impressed that the restaurant put a card in with the bill urging us to vote for this place in a CitySearch poll. Scott and I had just been talking about the power of local advertising. www.hungari sex

But then we looked at the table and realized that we'd been sitting there talking for well over an hour and ignoring a sizable (3x5) card sitting right there on the table advertising the exact same poll and we hadn't even noticed. So much for the power of that advertising.www.hungari sex

Scott took a picture to memorialize the moment on his fotolog. www.hungari sex

Spare us

: Marketwatch's Bambi Francisco tries to use Google air to blow up a bubble for Plaxo. Yeah, sure, that'll be a huge IPO: A service that has managed to piss off most of the Internet and separate friend from friend. I never response to a Plaxo email. I see no end of posts telling people how to keep those damned Plaxo emails from coming. No one I know trusts Plaxo with their names and addresses. Yeah, that'll be a huge IPO. Just as big as Pointcast!www.hungari sex

There's at least copper in them thar hills

: Adman Tom Hespos says blogs do work for advertisers and he offers some advice. [via AdRants]

There are quite a few media buyers who end up here for one reason or another. I have this message for them: If you're not considering advertising on blogs that deal with topics of interest to your clients and their target audiences, you're doing your client a disservice. Put down the @Plan runs and the MRI crosstabs for a sec and take a calculated chance for your clients. It will pay off. Relevance is one of the prime drivers of success in online advertising. Blogs have dedicated audiences that come back again and again to consume quality topical content. Your client wants to be associated with such editorial environments (or at least they should). Propose a small test with a blog, gauge its success, and you'll likely find it to perform particularly well....www.hungari sex

I think blog advertising will be a force to be reckoned with eventually, but it's going to take some time. First, blogs need to get on the radar screens of major marketers with money to spend. Then it's going to take some time for them to engage in small-scale testing before they make serious commitments. My advice to the blog community is to be patient and to keep doing what you're doing. Content truly is king, and as blogs draw more eyeballs away from mainstream news and topical sites, the dollars will follow the eyeballs.

Now those are words of encouragement.www.hungari sex

Those missing blogs

: Tom Biro reports on the story behind the weblogs.com shutters. I eagerly await the return of Rex Hammock!www.hungari sex

Dream on, Howard

: Howard Dean tells broadcasters his Dean Scream speech "never happened." Yeah, and I go hunting in the wood of Vermont for unicorns. www.hungari sex

Just how divided are we?

: We are not as divided as media would paint us. Damnit. www.hungari sex

Last night, I was listening to All Things Considered on the way home as they reported on the Supreme Court refusing to rule on keeping God in the Pledge of Allegiance. The anchor said this was a deeply divisive issue and some expert quoted said this was a cultural war over the soul of the nation.www.hungari sex

C'mon, guys. Reality check! Does anybody really believe that the Pledge of Allegiance deeply divides us into a cultural war over the soul of the nation? www.hungari sex

Hell, no.www.hungari sex

Oh, most people surely have opinions and those opinions may well be statistically divided. But that doesn't mean we're ready to go over war over the Pledge.www.hungari sex

I said below and I've said before that we are not a nation divided, as politicians and reporters would paint us. www.hungari sex

Now it's time that a social scientist or a pollster to measure the passion of our opinions -- and an issue better come out pretty high on that passion scale before any reporter can say it's deeply divisive. www.hungari sex

Imagine a 0-5 scale like this:
0 - Don't give a damn.
1 - Would defend my view in a conversation
2 - Would start a conversation on the issue to say what I think.
3 - Would write a letter to the editor (or weblog post) on the issue.
4 - Would consider the issue when voting for a candidate.
5 - Would change a vote for a candidate over the issue.www.hungari sex

Most issues that are called deeply divisive probably come out about 0.5 on that scale. We are not facing each other, armed, on the borders of red states vs. blue over the Pledge of frigging Allegiance. We might discuss it over coffee. www.hungari sex

It's time to demand accurate portrayal of just how divided we are -- and aren't. www.hungari sex

: By the way, if this does take off -- if reporters regularly report on how much people care about the issues they report -- I hope it's named the Jarvis Passion Scale just cuz I like the sound of it. www.hungari sex

Old v. new

: In a post below, I noted that Rafat Ali beat the hell out of the big, lazy papers with his scoop on Starz and Real teaming up to create an Internet movie channel. In the comments, a "reporter" -- who didn't have the guts to leave name or affiliation -- snarked about Rafat's work:

Reporters do read blogs, but in order to get the full details on a story like this, they typically agree to an embargo. In this case, the embargo was for Monday, June 14. Rafat broke the embargo by reporting the story Friday, which no reporter at a professional publication could do if s/he wanted to be able to interview executives in the future. Perhaps more importantly, Rafat got several important details of the story wrong. Those who respected for the embargo had access to company executives and therefore, by and large, didn't.
I did nothing, for I knew it wouldn't take any time at all for Rafat to come back swinging, as well he should:
Mr Reporter
Had you read my story, you would have seen the first para which says both Starz and Real refused to comment on the story. I had been working on the story since early last week, since Rob Glaser shot off his mouth at the D Conference by telling people present at the conference that they were launching this service next week. Someone passed on the tip to me...
The first thing I did was contact the two companies, saying I am doing the story, they should comment officially. but they did not want to spoil there PR plans, which of course I was not a part of.
I spoke to about 20 people, just none of them the official sources, since they didn't want to. I don't adhere to PR schedules, since I am usually not a part of these schedules. I am known to spoil companies' PR plans by breaking stories through unofficial sources..its called reporting, Mr Reporter. Did you learn your journalism from a PR school?
Regards
Rafat
Go get 'im, Rafat! Exactly. If all you do is wait for the embargo to be lifted and the press release to be sent out to write your story, then we don't need you, Mr. Reporter; we, too, can read the press release. That kind of news is a commodity. It's also controlled news; by then, it's spun into cotton candy. Let me say that again: We don't need reporters to give us that sort of "news." Especially in a day when news organizations are losing audience and revenue and need to decide where to put their resources, the worst place to put them is in retyping press releases at the same time everyone else is retyping them, after the embargo is lifted. For that, link to the damned release. Start a blog. We still need reporters to do real reporting, to ask the questions people don't want to answer, not the ones they send out on the PR Newswire.www.hungari sex

: UPDATE: The "reporter" leaves a response in the comments below that's just as frightening as the first:

Please. This is entertainment business journalism, not Watergate. Breaking the "news" that this service was launching is not some big scoop. Everyone knew it was coming fairly soon.
Well, "reporter," you still should be serving your audience, your public, by telling them what you know as soon as possible. That's when it's still news, not just a press release.
By respecing the embargo, professional reporters were able to get all their details right, something Rafat didn't do. They also maintain good relationships with the companies they cover so that they can get good stories in the future.
You really are looking upon your job as that of a flack. Get this straight: The relationship that matters is with your audience, not with your sources!
That's not the schoolchild's ideal journalism, but it's the real world. And it's obvious that Rafat's "tip" can in one way or another be sourced back to somebody who knew about the embargoed news.
So, clearly, Rafat had better relationships with better sources than you did, for Rafat got the story first and Rafat served his audience, his public better.
The simple fact is that blogs can do whatever they want, but professional reporters need to pick and choose their battles, and getting several important details wrong in order to break a story like this a (business) day early is not something that professional reporters an afford to do.
Hate to break it to you, mate, but Rafat is a professional reporter. He makes money reporting. He serves a public. He gets quoted. He breaks news. He's as professional a reporter as I know.
If professional reporters acted like some bloggers do, there wouldn't be any business news getting broken, by and large.
Turn that prism the other way: If reporters acted like bloggers like Rafat, they'd be breaking news instead of just retyping press releases.
Bloggers like Rafat provide an important service, but most of what they do is leeching off of what professional reporters do, either through links along with commentary or by "breaking" news that we have to agree to embargo. Claiming the moral high ground when they wouldn't exist without us is laughable.
Looks to me as if you leached off both Rafat and your industry's press releases to write the same damned story everybody else wrote.www.hungari sex

What's most shocking about this exchange is that you know Rafat's name and my name but you don't know this alleged "reporter's" name. I don't either.www.hungari sex

And folks wonder why the public doesn't trust "reporters." This is a case study.www.hungari sex

Archives:
06/05 ... 05/05 ... 04/05 ... 03/05 ... 02/05 ... 01/05 ... 12/04 ... 11/04 ... 10/04 ... 09/04 ... 08/04 ... 07/04 ... 06/04 ... 05/04 ... 04/04 ... 03/04 ... 02/04 ... 01/04 ... 12/03 ... 11/03 ... 10/03 ... 09/03 ... 08/03 ... 07/03 ... 06/03 ... 05/03 ... 04/03 ... 03/03 ... 02/03 ... 01/03 ... 12/02 ... 11/02 ... 10/02 ... 09/02 ... 08/02 ... 07/02 ... 06/02 ... 05/02 ... 04/02 ... 03/02/a ... 03/02/b ... 02/02 ... 01/02 ... 12/01 ... 11/01 ... 10/01 ... 09/01 ... Current Home



. . .