BuzzMachine... by Jeff Jarvis

July 03, 2004

Blogbucks

: Marketwatch's Steve Gelsi writes about the marketing potential of blogs.

Kevin Howard, director of media for Avenue A NYC, a unit of AQuantitive (AQNT: news, chart, profile), said marketers are "salivating" over bloggers because they're seen as trend setters.fusker extractor
"If they can get these people to start talking about their products, it can hopefully spread out into the masses," said Howard, who sees strong niche potential for blogger ads. "Down the road, Google and Microsoft will get smart about it and figure how to make it a valuable proposition."fusker extractor
Madison Avenue is paying close attention to Nike's blogger-ad push, timed to coincide with the start of the Olympics. fusker extractor
"They're involving the community and getting them excited about allowing them to be part of this experience," Howard said. "We do see blogging as an opportunity for some of our clients to branch out down the road."

[via Steve Rubel]fusker extractor

: MORE....fusker extractor

Mopsos reports on a conference on corporate use of weblogs. Says there are now 250 Disney employee blogs.fusker extractor

Loic presented. He summarized it on his blog... unfortunately (for me) in French. fusker extractor

LINK | Comments (15)

Skype kills phone companies

: Skype, the P2P VOIP phone company that offered free calls from Skype user to Skype user, just came out with the ability to call regular phones anywhere in the world for earthshatteringly low prices: a little over 1.2 cents per minute in the U.S. or even to the UK, Germany, and Australia, for example. And you can now buy a Skype handset that hooks into your USB for $59.99. You have to sign into Skype to get any info at the store. All this via Loic, Rodrigo, and, of course, Jeff Pulver.fusker extractor

LINK | Comments (4)

A proposal: Estate taxes and children

: Been working on the will lately; heckuva way to spend a day off. The scariest part of it is, of course, worrying about your children and how they would do without you. And this inspires a humble suggestion for a change that I'm sure everyone would endorse, no matter what they think of estate taxes:fusker extractor

All estate assets should be exempted when they are inherited by a minor child. fusker extractor

The point is obvious: A parent should be able to assure a child's welfare until he or she reaches majority and that child is certainly more deserving of the money than the government. fusker extractor

LINK | Comments (29)

Muscle me

: It's not often you drive down the Interstate and see a car and ask, "Wow, what's that?" Happened to me driving home the other night: I saw a car I hadn't seen before, wondered what it was, and even pulled over to the right lane and slowed down so it could catch up to me. fusker extractor

It was a Magnum, as it turns out, from Dodge: The muscle family car. fusker extractor

LINK | Comments (5)

Apple me

: Damnit, I want this: You can "iPod your BMW" with an adapter that lets you not only play your music through the car speakers but control it via the steering wheel and see what's on via the car stereo. fusker extractor

Only problem is, I can't stand BMW drivers and don't want to be one.fusker extractor

So I wish every other car maker would simply put an input plug on the front of car stereos. That's all: one little 79-cent plug. Please. fusker extractor

LINK | Comments (9)