BuzzMachine
by Jeff Jarvis

July 25, 2004

TV twilight

: Howard Fineman goes to a Harvard panel of network news anchors and blogs from his Blackberry:

Still, the event had the air of a valedictory -- a Sunday morning secular service in the dwindling church of network news. The Big Three had to face the fact that their nets are broadcasting only three hours of convention coverage here. They half-heartedly blamed the political parties for draining the events of drama.

Where the votes are

: Joe Trippi says at MSNBC that he's sick of pols trying to find votes in cute places -- among soccer moms -- when the key is youth in "unlikely places:"

: Howard Stern. Recent polling suggests that fully 4 percent of the electorate are paying attention to what Howard Stern says and are inclined to follow his lead when it comes to who should be our next President. And these are 4 points who have never voted before—fed up with politics as usual, or politics as a waste of time—people who are suddenly engaged.... If Stern continues to tell them that their vote matters and that they can make a difference, they will vote....
: Votervirgin.com and like minded websites. Voter Virgin is—you guessed it—a site promoting the notion that young people need to lose their virginity, and vote for the first time. "It’s OK to vote and you don’t have to tell your parents you are doing it." ...
: Blogs. Those daily journals that millions of young people (and now most campaigns) post on the Internet are already playing a huge part in this year’s campaign. With readerships that most daily newspapers in this country would envy, bloggers like Instapundit, DailyKos, Atrios and Wonkette! have actually been credentialed for next week’s Democratic Convention in Boston. They are at the dynamic center of the political debate, giving disaffected voters an instantaneous way to speak their mind and talk back to the political establishment. No more “letters to the editor,” even by e-mail. Blogs happen in real time and politicians and pundits who ignore them do so at their own peril.

The keys to this election may well be in the hands of Howard Stern’s loyal fans, virgin voters and the blogger brigades. Think I’m kidding? Check back with me after election day and we’ll see who’s laughing then.

Disinvited bloggers get ink

: Somebody in big media -- the LA Times, to be exact -- finally gives attention to the bloggers disinvited to the Democratic National Convention.

The musical echo chamber

: The Toronto Star says that the Walkman is the original echo chamber:

In many ways, the Walkman and its spawn — portable CD players, Apple iPods and other digital music players, even the multi-use cellphone — really have changed the world, and not necessarily for the better.

"Personalized consumption and the relentless individualization of technology over the past 25 years can easily be traced back to the Walkman," says Dr. Graeme Turner, a professor of cultural studies at the University of Queensland in Australia.

"The Walkman significantly provided a separate cultural space for its users, no matter where they went. And they could decorate that personal space the way young people decorate their bedrooms ... It was not like the TV, stereo sound system, or radio. It was personal and mobile."

The Walkman, says Turner, was deliberately marketed to youngsters, perfect targets.

"It allowed them to escape from the world, but in a really obvious way. For the first time they could listen to their personalized music selections on homemade tapes wherever they went. They could reinforce their self-image by focusing only on the music that contained the codes and messages they needed or wanted. They could move conspicuously to rhythms no once else could hear ... and if they really wanted to be noticed, they could turn up the volume so that others could hear ...

The technology-driven personalization of taste — manifested in these post-Walkman days in portable CD players, digital music downloading and playback devices, mobile wireless Internet communicators, the ubiquitous PDA (personal digital assistant), mobile telephones and text messaging — represents both a repudiation of former modes of social transaction that were necessarily communal, such as music shared in live performance settings, and a fragmentation of social activity.

As well as the privatization of identity, Turner adds, who says the Walkman has had "enormous cultural, sociological and psychological consequences.

"We may think we're connected to the universe, we may well be in control of our personal space as a result of these technologies, we may think we're networking, but it's in a one-on-one system. It's a fetishization of connectedness, an illusion."

Whenever you hear people wailing about fragmentation, what you really hear is someone complaining about a loss of control. The way I look at it, fragmentation means choice.

There is no social advantage in being forced to listen to somebody else's taste in music; it's bad enough that I have to hear Z100 when the kids are in the car. And there's certainly no advantage in having conversations on subways instead of listening to my own music; such conversations usually lead to homicide.

Another prof sees the real import of the Walkman: It changed an industry:

The Walkman is the watermelon seed on which the music empire slipped and fell, according to Jennifer Brayton, assistant professor of sociology at Ryerson, a specialist in technology and media studies, and a DJ for 20 years....

"It gave young urban people a new kind of geographical freedom, a world without parental supervision, an environment they could make to their own liking."

But the self-creation of personal musical landscapes is anathema to the recording industry, a threat to its revenue, and the industry fought back by lobbying successfully for levies on blank tape and blank CDs, Brayton says, but ultimately to no avail.

"The Walkman and its digital offspring have changed the way music is made and marketed now by millions of individual artists working as independent businesspeople. They brought an end to music as a monolithic industry."

And this prof says that, contrary to what the other prof says, Walkmen are a social invention:
And the machines invite an odd sort of social overture, she adds. "You see kids asking each other what they're listening to on their headphones, implying a sense of sharing but without the actual experience. Music used to be a communal experience. The technology initiated by the Walkman hasn't increased social connections. Quite the opposite."

To the point

The headline on Dan Okrent's column today: "Is The New York Times a Liberal Newspaper?"
And the lead: "Of course it is."

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