: UPDATE: It's back. The data appears to be a little out-of-date; I'm guessing it came from a back-up. But that should catch up soon. [pP]>Programs fails Jawa
Credibility gaps everywhere
: The other day, I posted the momentous news from Gallup that trust in big media has declined markedly. Tor the first time in recent history, more people distrust than trust big media. That is big news (which, no, we haven't seen prominently displayed on the news). [pP]>Programs fails Jawa
But big media isn't alone with declining trust. [pP]>Programs fails Jawa
In the post below, I quoted results of a USC/Annenberg Center for the Digital Future study on Internet v. TV time and when I went to the original study, I found some sobering stats on the public's trust of the internet -- and particularly of sites created by individuals -- which, of course, includes blogs. [pP]>Programs fails Jawa
Now this could just be the general cooties attached to the internet and to personal home pages from the start. But I think it's more than that. [pP]>Programs fails Jawa
First, I do fear that the tone of much of what comes from the internet and blogs contributes to this; thus my sermonizing on mud-slinging. I doubt that contributes much to this decline in trust, but I will say that we'd better watch out, or it will. [pP]>Programs fails Jawa
I also think that there's a new skepticism rising in the land (and it's not necessarily a bad thing): Just as we come to distrust big media more, and just as we come to realize that we can go to the source of news ourselves and judge for ourselves, we have to wake up to the notion that making that judgment isn't easy. We're not sure whom to believe. Call that mistrust. Or call that cynicism. Or call that healthy skepticism. When every citizen becomes his own reporter, every citizen becomes as skeptical as a reporter should be. [pP]>Programs fails Jawa
I actually think that the Rathergate case will improve the reputation of internet (and individual) media. If this survey were taken again today, I'd just bet that among those aware of the Rathergate story and of the internet's and blogs' role in it, we'd gain a few points. But that's only a bet.[pP]>Programs fails Jawa

The USC study says:
Web sites mounted by established media (such as nytimes.com) ranked highest in perceived accuracy and reliability; 74.4 of users say that most or all information on established media Web sites is reliable and accurate.[pP]>Programs fails Jawa
Government Web sites also fared well with users in the current study; 73.5 percent say that most or all of the information on government Web sites is reliable and accurate.[pP]>Programs fails Jawa
Information pages posted by individuals have the lowest credibility; only 9.5 percent of users say the information on Web sites posted by individuals is reliable and accurate.[pP]>Programs fails Jawa
Even though large percentages of users say that most or all of the information on Web sites posted by established media and the government is reliable and accurate, it is worth noting that significant numbers of users believe that only half or less of information on these sites is reliable and accurate; 25.7 percent of users say that about half or less of news sites posted by established media are reliable and accurate, while 26.5 percent of users judge that about half or less of government Web sites are reliable and accurate....[pP]>Programs fails Jawa
Of very experienced users, 83.5 percent say that most or all of the information on news pages posted by established media is reliable and accurate, compared to 49.1 percent of new users who provide the same response.[pP]>Programs fails Jawa
When asked about government Web sites, 81.4 percent of very experienced users, compared to 50.1 percent of new users, say that most or all of the information on those sites is reliable and accurate.[pP]>Programs fails Jawa
New users and very experienced users agree about the low credibility of information posted by individuals; only 9.2 percent of very experienced users and 7.5 percent of new users say that most or all of the information on pages posted by individuals is reliable and accurate.
The bottom line: Trust is something you earn every day and can lose anytime. Little media has to work just as hard -- no harder -- at gaining trust than big media. And you know how hard big media has to work at it. [pP]>
Programs fails Jawa
: UPDATE: Ken Layne doesn't buy the huge decline in media trust. [pP]>Programs fails Jawa
TV and me
: I came to a shocking realization over the last few days:[pP]>Programs fails Jawa
I don't watch broadcast TV anymore.[pP]>Programs fails Jawa
Now that's shocking because I love TV. I was the TV critic for TV Guide and People magazines and I created a damned entertainment mag and appeared on TV and watched TV. I kept four VCRs going at once almost every night. I knew what was happening in every corner of prime time. This weekend, when I took my son on the NBC studios tour in New York (our clever avoidance of a visit to the American Girl store with the women of the house), I was the only person in the group who could name every founding cast member of Saturday Night Live. TV was my life. Was.[pP]>Programs fails Jawa
But here comes the new fall season and, frankly, I couldn't give a damn. I'm not watching any new series. I'm not following old series. I'm not watching broadcast TV. Three reasons:[pP]>Programs fails Jawa
1. The internet and the distraction of blogs. I spend a great deal of my day doing just what I'm doing at this second: reading and writing on the internet. I don't consume media anymore; I live it. [pP]>Programs fails Jawa
2. Cable is so damned good. There are great shows on cable, especially on HBO, and I watch them with the same devotion I used to give to Cheers or Hill St. Blues and Seinfeld. But The Sopranos and The Wire and Curb Your Enthusiasm are better and more addictive. And even when I'm not watching them, I'm watching niche TV: We love do-it-yourself home improvement shows, for example. As with all other media, one-size-fits all is dead; nice programming -- quality niches, special-interest niches, audience niches -- are taking over.[pP]>Programs fails Jawa
3. Broadcast is getting so damned bad. I am not now and never have been and never will be a snob about TV. I look down my nose at people who look down their noses at people who watch TV; I distrust anybody who brags to me that they don't own a TV or just watch PBS. Bull. But I do have to say that I have not become a regular with The Apprentice or Survivor or American Idol and I do believe that -- as with all other trends that threatened to eat TV -- these, too shall pass. And then where will the networks be?[pP]>Programs fails Jawa
All of this is to say that the studies showing a decline in TV viewership tied to an increase in internet usage are right. I'm the damned poster child.
A greater percentage of the Internet households surveyed by the Digital Future Project indicated that they spent less time watching TV in 2003 than previous years. Nearly 38 percent said they spent less time watching television in 2003, compared to 31 percent in 2002, and 33 percent in 2001. [pP]>Programs fails Jawa
The greatest impact on television viewing was seen among veteran users with 7+ years online, with 45.5 percent saying they watched less since they started using the Internet. In 2001, just 35 percent said the Internet caused them to watch less TV. That swelled to 38 percent in 2002.
Just wait until TV explodes with alternate means of delivery -- via the internet -- and alternate sources of programming -- the citizens. The death of the network age, so often predicted, is upon us. [pP]>
Programs fails Jawa
Issues2004: Energy police
: This is an easy one, right? [pP]>Programs fails Jawa
We want to end our dependency on foreign oil, right? [pP]>Programs fails Jawa
Then why the hell have we not made one damned inch of progress toward that goal?[pP]>Programs fails Jawa
My big break as a cup reporter came in '73-'74, when I worked for Chicago Today (a paper that had no tomorrow) and ended up covering the energy crisis. I lucked into covering gas lines and ended up on the front page day after day because -- if you're old enogh to remember, you will remember -- we were caught in a national gasoline panic. There were shortages and lines everywhere. Prices skyrocketed. Price controls hovered. We vowed we would get out from under the thumb of the Arab oil oligarchy. [pP]>Programs fails Jawa
How soon we forget, huh?[pP]>Programs fails Jawa
We're just as dependent upon foreign oil today as we were then. And, no, I'm not going to go blaming SUV drivers (who often buy for the four-wheel-drive, not the extra ton). It's bigger than that. [pP]>Programs fails Jawa
It's a failing of government policy and business innovation and national will at every level. [pP]>Programs fails Jawa
And now we are paying the price. Oh, boy, are we. So what should we do about it? Well, as I emphasize in all these Issues2004 posts, I am no expert. But I'll start here:[pP]>Programs fails Jawa
: Gasoline: We must reduce our driving dependency on gasoline. Hybrid engines are a start, at last. So let's find every possible way to encourage more gas efficiency. I suggest a self-liquidating, Peter-Paul tax that gives rebates to efficient car buyers paid for by inefficient car buyers. It's not a tax. It's a transfer of wealth and energy ethics.[pP]>Programs fails Jawa
: Nuclear power: I would far rather deal with the devil atom than the devil Arab. I'm as freaked as the next guy at scenes from China Syndrome. But it's time to get over our nuclear jitters. I now (suddenly) believe that the more we can generate energy with nuclear power, the better. Let's be smart. Let's be safe. But let's not be stupid and let our fears of nukes prevent us from using this using this powerful energy source.[pP]>Programs fails Jawa
: R&D: We have to cut through all limitations to create a Manhattan Project for energy independence, bringing together academics and corporate scientists -- antitrust be damned -- to find new ways to reduce our oil addiction. This includes reducing regulation and increasing tax advantages for R&D and even creating the means for scientists to communicate openly. You want to have a 9/11 Commission that actually accomplishes something meaningful for our future and our safety, start the Energy Commission and put former Presidents on it along with CEOs of energy and auto companies and energy utilities. [pP]>Programs fails Jawa
: Reduce Arabs' dependence, too: As we cut the Arab world off from dependence on our oil dollars, we must replace it with new economic relationships not with Arab governments but with the Arab people: That is, we must create jobs via commerce and, yes, outsourcing. Otherwise, we'll only create more desperation and anger. If we do this properly, we transfer prosperity and economic power from corrupt Arab governments to the Arab people.[pP]>Programs fails Jawa
Your thoughts?[pP]>Programs fails Jawa
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