BuzzMachine
by Jeff Jarvis

June 24, 2005

Dell sucks. Dell lies. Continued and continued and...

: I just got my Dell back. They replaced the system board, the CPU, the memory, the palmrest assembly, the keyboard, and the wireless NIC. clips vinylshakers

Within a half hour, it's proving not to work. The heat, according to an ap my son found, is up to 154 degrees. The machine is overheating. The fan is on high. And the CPU is running at 100 percent. Dell sucks. Dell lies. clips vinylshakers

Dell makes lemons. No lemonade. clips vinylshakers

Dell sucks. clips vinylshakers

TV explodes

: The other day, I said that the reduced take in TV's upfront ad selling season was the tipping point -- tipping the wrong way indeed -- for broadcast TV. Here's the next evidence making the case: An ad agency exec smells weakness and demands lower rates:

Advertising spending growth may slow from next year as TV networks in the U.S. are forced to cut rates as audience levels fall, Saatchi & Saatchi Chief Executive Kevin Roberts said at an industry conference.clips vinylshakers

Ad spending worldwide should increase 5 percent or 6 percent this year, Roberts, 55, said in an interview at the International Advertising Festival in Cannes, France. Annual growth will slow to an average of about 4 percent after 2005 as TV prices ``come down,'' he said late yesterday. ``They will have to. Otherwise advertisers are going to leave the medium.'' ...clips vinylshakers

In the U.S., television networks ``seem to be gouging advertisers,'' Roberts said. ``Their rates are going up and the return on investment is coming down.'' ...clips vinylshakers

Television will remain the largest advertising medium, Roberts said. ``How it will be used will be very different. It will become more interactive.'' Advertising will also change to be more ``emotive'' rather than ``yelling at you,'' he said.clips vinylshakers

New Mediaclips vinylshakers

The current year of TV programming, which runs into 2006, will be the ``biggest ever year in history on television advertising,'' Roberts said. ``While the return on investment in television is deteriorating, because rates are going up, clients are still flocking to the medium.''clips vinylshakers

That will change over the next few years as techniques are developed to measure the effectiveness of ads in new media such as mobile phones and the Internet, he said.clips vinylshakers

``We don't have enough pre-testing and measurement of emerging media. What we need is a bit of time behind us so that we get some empirical data'' and advertisers will become more confident with such media.

And I will argue that advertisers are fools waiting for the perfect data when they could be using new media aggressively and still quite inexpensively and learning along the way. But, hell, they're the fools with the money and so we need to build that data for them. And now is our opportunity, as TV explodes. [via Lost Remote]clips vinylshakers

And it's not just TV. See also newspapers here and here and here and follow the links therein. clips vinylshakers

Covering Hoder covering the election in Iran

: The LA Times writes today about Hossein Derakhshan, "the godfather of the Iranian blogosphere," returning from exile to cover the election in his homeland. Hoder has left Tehran for London but his coverage continues. clips vinylshakers

Stuck in the fringes' tug of war: We're the rope

: I just read a longer excerpt of the Rove screed in the NY Post and here's the real problem: He is doing precisely what he is accusing the other side of doing. He says:

Has there ever been a more revealing moment than this year. when the Democratic senator, Democrat Richard Durbin, speaking on the Senate floor, compared what Americans have done to prisoners in our control in Guantanamo with what was done by Hitler, Stalin and Pol Pot — three of the most brutal and malevolent figures of the 20th century?clips vinylshakers

Let me put in this in really simple terms. Al Jazeera now broadcasts the words of Sen. Durbin to the Mideast, certainly putting our troops in greater danger. No more needs to be said about the motives of liberals.

OK, Rove, and now your remarks are being repeated all over the world to show how we are at war with ourselves.... and not with the enemy. clips vinylshakers

And, Rove, you whine when Howard Dean calls Republicans all a bunch of white Christians (said perjoratively, which causes this white Christian a moment's pause). Yet you turn around and call all liberals a bunch of terrorist sympathizers (which causes this liberal hawk a moment's pause as well). clips vinylshakers

You're both wrong. Your all wrong. You think you're going to win at the edges because that's the way the game is played today. But you have lost the middle. clips vinylshakers

The NY Times' op-ed graphic illustrates the point, uh, graphically today. It shows that the number of moderates in Congress -- not in the nation, mind you, but in Congress -- has greatly reduced because:

The differences are attributable to the emergence of the permanent campaign, the rise of partisan news media and, most of all, changes in Congressional redistricting. The expansion in the number of “safe” seats in the House that began in the 1980’s has put an increased importance on primaries, which favor more ideological candidates. A number of these sharp-edged representatives have then moved to the Senate, where they have helped widen the partisan gulf we have talked about — and now can see.
The system is as broken as the American auto and airline industries. It's time for a political restructuring. It's time for a revolt of the middle. Right now, the middle is simply revolted at "leaders" such as these.clips vinylshakers

The victims have no problem calling them terrorists

: The BBC -- which just went out of its way to call "terrorist" a bad word -- reports that Arab media is (finally) seeing Iraqi "insurgents" for what they are: murderers. Meanwhile, the witnesses and victims know what they really are: terrorists.

Al Jazeera - often accused by the Americans of stirring anti-US feeling - has adopted less of an "Us and Them" approach.clips vinylshakers

The militants are no longer referred to as the "resistance" but as gunmen or suicide bombers.clips vinylshakers

Eyewitnesses are shown denouncing them as "terrorists" - condemnations that are echoed by a parade of Iraqi officials and religious authorities.

clips vinylshakers

For the record

: Yes, Karl Rove is an ass. But you didn't need me to tell you that. clips vinylshakers

This liberal wasn't calling for therapy. This liberal was calling for bombs.
clips vinylshakers

Network blog wars

: Brian Williams blogs the news meeting and makes rundown decisions transparent... beating CBS News to the transparent blogging punch. clips vinylshakers

Dell hell, continued: Laptop 51

: I have no way to verify whether this is true, but a commenter in my Dell laments says he found a spy in his laptop.
clips vinylshakers

It didn't take two seconds to smoke the hoax: see the comments. I posted this on the train; found the nearest starbucks; came online and there was the fact-checking mob. Thanks, guys. Of course, something smelled funny but I'm glad you found the cheese. You're better men than I, Gungas. clips vinylshakers

: UPON REFLECTION: What I should have done: (a) I shouldn't have posted this on the train, where I was bandwidth-challeneged and didn't have the time, in any sense of the word, to look it up. (b) I should have posted it as a question: I can't believe this is true; has anyone seen anything about this? (c) Whenever I see anything that's too amazing to be true, I should go to Snopes first. I'm going to head over there right now to see whether Google's stock price is a hoax. clips vinylshakers

Lessons learned. clips vinylshakers

Can't see the forrest for the papers

: Jon Fine, ex Ad Age and now covering media at Biz Week, hears the bells tolling for newspapers:

Newspapers are cockroaches. No matter what is introduced into the media ecosystem, the oldest of the Big Media survives. Despite decades of doomsayers, newspapers prospered through radio, through TV and cable, through video games, through the Internet....clips vinylshakers

Not so fast. Suddenly, even sober Wall Street analysts think something new is afoot.clips vinylshakers

What looms now "is different from all other threats," says Lauren Rich Fine (no relation), a Merrill Lynch & Co. (MER ) analyst who has covered the industry since the 1980s. Consumers are shifting decisively to online information, says Fine, especially the young, and are no longer yoked to the local newspaper. "Ads are following the eyeballs to where they make transactional decisions." Fine recently forecast that newspapers' profit margins are set to enter a long period of decline.clips vinylshakers

The new and troubling reality for newspapers is that even if they excel as purveyors of information to appreciative audiences, they still face tough business terrain. "They can try to be the destination where you go online and [can] be really successful with citizen journalism and blogs," says Fine. But such innovations are "not going to pay a lot of bills."

Yes, the economics of news have changed, fundamentally. Now the business of news has to change. clips vinylshakers

: See earlier post on business models for new here and follow the links at the bottom for more. clips vinylshakers

Nanny news

: In this country, the nannies are using time delays to protect our sensitive selves from breasts and four-letter words.clips vinylshakers

In Britain, the news nannies are using delays to protect the people from... news! The new BBC ethics policy dictates that:

The corporation will also introduce a time delay on its live coverage of sensitive news events such as September 11 and the school massacre in Beslan.clips vinylshakers

The time delay will last several seconds and will allow editors to cut any scenes they believe are too shocking for viewers.

Incredible. What do they think they're protecting the public from? The acts of evil terrorists? What is served by softening that? Softening the terrorists? clips vinylshakers

Since when did you think it was your job to protect the people from the truth? clips vinylshakers

: Here is the BBC's policy. Here they say they don't want to report the demands of, say, hostage takers and influence the outcome of their actions. OK. But they also say:

we install a delay when broadcasting live material of sensitive stories, for example a school siege or plane hijack. This is particularly important when the outcome is unpredictable and we may record distressing material that is unsuitable for broadcast without careful editing.
What's suitable and for whom?clips vinylshakers

: There's enough in these guidelines -- a "book," they call it -- to keep a Kremlinologist busy for years. For example:clips vinylshakers

: On war reporting: "The tone of our reporting is as important as the reliability of our reporting." And just what does that mean? What did that mean in their reporting of the latest war?clips vinylshakers

: And also under war: "We will ensure our online message boards are hosted to maintain a full debate and avoid offensive postings by switching to pre-moderation if necessary." What, so they don't turn into war? clips vinylshakers

: And here we have the boogey applied to the word "terrorist:"

The word "terrorist" itself can be a barrier rather than an aid to understanding. We should try to avoid the term, without attribution. We should let other people characterise while we report the facts as we know them.clips vinylshakers

We should not adopt other people's language as our own. It is also usually inappropriate to use words like "liberate", "court martial" or "execute" in the absence of a clear judicial process. We should convey to our audience the full consequences of the act by describing what happened. We should use words which specifically describe the perpetrator such as "bomber", "attacker", "gunman", "kidnapper", "insurgent, and "militant".

Oh, so insurgent, and militant, and bomber are ok but terrorist is not? Well, I'm offended not calling a terrorist a terrorist. The refusal to use that word carries a value judgment, or lack of judgment, in itself. clips vinylshakers

: I was having such a good time, I flipped back to read the beginning. Here, the BBC thinks it can do nothing less than get the truth.

We strive to be accurate and establish the truth of what has happened. Accuracy is more important than speed and it is often more than a question of getting the facts right. We will weigh all relevant facts and information to get at the truth.
Others would say it's their job to report the facts and ours to judge the truth.clips vinylshakers

: Under "Harm and Offence," it advises this:

We aim to reflect the world as it is, including all aspects of the human experience and the realities of the natural world. But we balance our right to broadcast and publish innovative and challenging content with our responsibility to protect the vulnerable.
What the hell does that mean?clips vinylshakers

: On sources: "We should be reluctant to rely on a single source. If we do rely on a single source, a named on the record source is always preferable." And: "We should normally identify on air and online sources of information and significant contributors, as well as providing their credentials, so that our audiences can judge their status." And on anonymous sources.clips vinylshakers

: Surely this is a parody. First, the guidelines say: "We should not distort known facts, present invented material as fact, or knowingly do anything to mislead our audiences." And I'm wondering, did they really have to say that? But then they add "We may need to label material to avoid doing so." And just when do you need to distort facts, invent facts, or mislead audiences? clips vinylshakers

: And on the old objectivity thing:

our journalists and presenters, including those in news and current affairs, may provide professional judgments but may not express personal opinions on matters of public policy or political or industrial controversy. Our audiences should not be able to tell from BBC programmes or other BBC output the personal views of our journalists and presenters on such matters.
In other words, do a really good job of hiding what you think. clips vinylshakers

: No hypnosis, no exorcism, no subliminal programming. clips vinylshakers

: On weblogs:

: We will exercise the same level of editorial care with weblogs as we do with other forms of content. This policy will also apply to associated external links and user generated comments.clips vinylshakers

Members of staff who write and publish weblogs should refer to their line manager. See Guidelines on Conflict of Interest

Why under Harm and Offence do they have a picture of two naked men?clips vinylshakers

: Nasty words are nastier online:

Offensive language can give rise to widespread offence. The use of certain, mainly four letter, words in text on the Internet may be far more offensive than a fleeting expression on radio or television. Such words may be used only in exceptional circumstances, there must be a clear editorial justification for their use and express approval must be obtained.
: LATER: On the time-delay from the NY Times story:
Some journalists questioned, though, whether removing some scenes might mislead viewers.clips vinylshakers

"It could be a dangerous precedent," said Jean-François Julliard, an editor at Reporters Without Borders, an advocacy group based in Paris, which campaigns for the protection of journalists and their freedoms.clips vinylshakers

"In some cases I could understand that some editors might want to use it," he said in an interview. "But they must say they are using it. It should be a very transparent process. If they say it is live when it is not, that is a lie."

: FOR A DIFFERENT PERSPECTIVE on TV showing violence, read the Lenslinger. clips vinylshakers
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