So blogs will have overnight ratings and cumes
Fred Wilson reports that Intelliseek merges with Buzzmetrics and takes a majority investment from VNU Nielsen (which is, in turn, the subject of a takeover bid). To me, this means that measuring blogs and distributed media will matter more and more to advertisers and there will be a growing market for such analytics. It also is another indication of the big changes coming to the mix of ad dollars. Yes, we are ready for prime time.
Tags: Ad, measurement, Weblogs
January 17th, 2006 at 12:35 pm
The Fate of Print Media
There has been some interesting discussion recently about the fate of print media, and both sides do have a very compelling argument. Jeff Jarvis dukes it out in Fast Company with John Griffin of National Geographic (registration required) about whethe…
January 17th, 2006 at 8:11 pm
[...] The blogosphere is understandably excited that they’re finally going to get “measured” and play in the big league — “Yes, we are ready for prime time,” Jeff Jarvis asserts, and I share his excitement. The blogosphere is finally big enough to drive big league M&A. Steve Rubel focuses on the M&A angle, bragging that the fast pace of consumer generated media has forced Nielsen to buy it rather than build it. He’s right, and it’s a huge leap forward. [...]
January 19th, 2006 at 8:41 am
[...] Now you’ll see why Intelliseek and Buzzmetrics sold: Here]’s a Hill & Knowlton PR exec using the tools of buzz and the methodologies of Steve Rubel and others to figure out how to listen to the conversation about products and industries. He even creates a neat little tool for companies to chart themselves. I also hope they don’t continue to see the public as numbers on charts, though. The real way to listen is not to chart but to read. [via Rex] (Full disclosure: H&K just asked me to speak to a confab of its execs.) [...]